Video Surveyor

Converting video into usable geometry

http://youtu.be/_Q3nGWRbJuY

Team VideoSurveyor

Ioannis Brilakis, PhDAssistant ProfessorPrincipal Investigator

Habib FathiPhD CandidateEntrepreneurial Lead

Stacy ScopanoBusiness Development Manager for Construction at AutodeskMentor

Initial business concept

Inexpensiveeasy to use

video-based surveying technology to replace tape measurement

in the roofing industry

Initial business concept (roofing market)

~$3-4 B

~ $2 B

$20 M

*Total available market:US surveying industry for roof replacements• 9M annual residential• 250K annual commercial

Served available market:Roof surveying (excluding estimating)

Target market:1% market penetration

Total number of contacts

102

Business model canvas – week 1

Construction project ecosystem

Pre-Project Phase

Planning & Design

Contractor Selection

Project Mobilization

Construction Phase

Closeout & Handover

Maintenance & Operation

Bid Phase

DESIGN:

CONSTRUCTION:

architect

consultants

General Contractor

Trade Crews

Owner / Operator

Construction project ecosystem

Pre-Project Phase

Planning & Design

Contractor Selection

Project Mobilization

Construction Phase

Closeout & Handover

Maintenance & Operation

Bid PhaseConstruction Estimation

[multi-contractor]

DESIGN:

CONSTRUCTION:

architect

consultants

General Contractor

Trade Crews

Owner / Operator

- Visualization & documentation- Archiving

As-Built study [retrofit projects]

Customer segment

week 1 week 3

Greatest comment

“Why is this not an iPhone app?” … Steve Blank

Customer segment

week 1 week 3 currentP

RO

FE

SS

ION

AL

CO

NS

UM

ER

R

Market size

$30 billion*

~$5-10 billion

~$750 M

Total available market:US building documentation industry

Served available market:• Construction & retrofit• Homeowners• Insurance

Target market:Quick estimation with cm level accuracy

* KPMG Construction Industry 2011 Annual ReportAssume 0.5% share of total construction spent

Professional + Consumer** Report is limited to combined statistics for commercial and residential

Value proposition

• Original hypothesis

• We are trying to replace tape measurement

week 1

Greatest comment

102

“I do not know in advance what I will want to measure.” …

Everyone!

What we learned…

Hardware Captured video (left and right view)

3D point cloud

Length measurement

+

• BIG need for flexibility to arbitrarily measure “after the fact”

• cm level accuracy is appropriate for quick estimation and QC

Value proposition

week 1 week 4 week 6 current

Revenue model

• Original hypothesis

• SaaS

• Licensing fee ?

week 1

Greatest comment

“Bill my project, not my company” …

What we learned…

• Test pricing

• Monthly subscription: ~$2,000

• Charge per use: ~$25-50 for subcontractors“Pass cost

onto owner”

Revenue model

week 1 week 4

current

Deliverable

3D point cloud

Measurements & CAD

Augmented Reality

Pro – BuilderPro – Appraiser

Floor plansTakeoffs & Estimates

As-built documentation

Pro – BuilderPro – RE DeveloperConsumer - Home

MarketingAs-built archiving

“layered” documentation of work

Consumer – Advert & Purchasing

Pro - Maintenance

Home renovation consultationBuilding System Maintenance

(Plant/Hospital)

Product Roadmap

API

SaaS Product/Service(DEVICE AGNOSTIC - any video input)

Smart Phone App

MVPHardware & Software Bundle

What’s next…

• The PI and Lead are forming a company

• Seek seed funding from investors, SBIR, etc.