Think tank

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Virtual walk throughs Virtual tours in hospitality Jiali Wang MBA 2B

description

digital marketing in hospitality

Transcript of Think tank

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Virtual walk throughsVirtual tours in hospitalityJiali Wang MBA 2B

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Service Description This is a digital device based service which

provide visitors virtual tour of the hotel to seduce potential customers to book

By creating an app for smartphones, or integrate on the the web site of the hotel, people could be able to visit the hotel on their computer at home or by using their phones In Detail

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Service Description

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Service DescriptionThe idea of

this service is to provide a 360-degree street view of entire hotel which helps people to discover the hotel without going there

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Customer Expectation What will be the impact on customer service

expectations of the capabilities presented

• Having a clear vision of the hotel in detail: room they would like to book; decoration of the hotel; hotel entertainment facilities; restaurant etc

• Clear application layout and easy to use

• Speed

• Accessible on different devices: pc; smartphone; ipad etc

• Integration of booking system

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Who would benefit?Luxury hotels with an extreme prestigious

design and service

Independent boutique hotels with a special selling point: outstanding decoration or special hotel theme

Hotels which could accept the cost of developing the service and keep updating the application

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What more can we do to improve the service?Capability to book without leaving the page

Integration video

Integration of restaurant menu: dishes and food will be displayed on each table, customers can click the dish to get the name and detail of the food which could also be considered as a menu of the restaurant.

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How to create digital differentiationBe the first one

Keep uploading

Integrate easy-booking button

Adding review and comment function

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Conclusion It is not difficult to imagine that one day every

hotel has a virtual provided for their client.

As the new technology keep developing in an incredible speed, hoteliers should be open-minded for new things.

Although with a outstanding function, integrating virtual tours is still a big cost for most of the hotels, but once the customers have the awareness of this tool, that will definitely help improving hotel’s income