AUGMENTED AND VISUAL REALITY. WHAT IS AUGMENTED AND VISUAL REALITY?
Augmented reality think tank
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Transcript of Augmented reality think tank
Deborah Bomstein
Think Tank 2011
Mobile + Social + Augmented reality
= new luxury experience
A new luxury in your life !
Impact on customer service expectations
New luxury experience : more personalized according to the customers needs.
Customer service will go beyond their expectations: more fun and interactive. Customer service will not stop at the hotel but will continue outside of the property.
Huge impact and enlargement of the personalized service
What types of hospitality operations will benefit ?
All the department can benefit of the augmented reality:
F&B: by showing how a meal is prepared through an application on Ipad or tablet – by showing which ingredients are used in each meals – by showing which restaurant fits for you !
Spa: Easy access to how a treatment is done Interactive dressing: possibility to create your own
dressing Front desk: possibility to show interactive room
according to the wish of the customers
Integration of services and benefits for hotels
Augmented reality will allow each customer to create its own experience.
Interactive guide at anytime for private tours at the museums, around the city, shopping.
Possibility to obtain discounts and coupons for good deals through different partnerships around the hotel.
How a hotel can use the capabilities to create digital differentiation?
Creation of a hotel application for mobile & tablet devices to make the difference : Let’s plan games for kids Let’s plan private dinners or parties to discover outside/inside
of the hotel to “interactive” the customers stay.
Possibility to place at disposal Ipad and Iphone to customers with augmented reality application already downloaded
It is like having a personal guide 24/7 available to give you reviews and show you the city !
Most impressive things about Augmented reality
Most impressive things about Augmented reality
More real than the reality itself !
The Layar application presented by Macha is just incredible ! Scanning codes to find places are just so fun !
However, it must be accessible to all the mobile devices like Blackberry also in order to let everyone play !