Think Small Preso

Think Small

What you require

-  Fewer, smarter people who get your brand -  Consistent, trusted partners around the table -  Creative firepower when required -  Efficiencies in account management across disciplines -  Flexible model of a small agency

Current Structure

Retained Services Media

Additional Costed Services

Social & PR

Retained Services Creative Agency?


Creative Studio Strategist?

Account Service Additional Hours

PROCESS INEFFICIENCIES?

-  Is having two business leads + two strategy individuals from two agencies double the required input? Regardless of whether this is a retained or additional cost – you pay twice -  Is having three Account Service people built into the retainer the most efficient use of resource and budget? Do you pay ‘overs’ on briefs when their time is exceeded?

GM?

Media Director Blair Alexander

Media Manager Hilary Barrett

Planner/Buyer Nick Pinfold

Comms Planner Rufus Chuter

Search Planner Nick Sadler

Digital Director Kate Grigg

Media client Services Strategy

Media Lead

Digital Account Director

Account Manager

Strategic Planner

Account Service Strategy

Account Service Lead

Account Executive

Retainer covers 3-5 individuals?

General Manager

Thinking Small Small senior team: Your consistent, visible, senior team that “get” your business & brand

Specialist services: Best in class specialist services to access as required across Digital, Activation, Creative, PR, Social, Planning, & Project Management

Strategic core

The team

On-demand specialist services

Delivery team: Your tight team of cross-discipline do-ers that make things happen; structured to avoid duplicated resource

The intimacy of a “small” agency; with the firepower of a “big” agency

Integrated Structure

A BESPOKE STRUCTURE THAT BEST MEETS YOUR NEEDS

-  Tight flexible model of a small agency covering media, strategy, digital and creative -  Strong and trusted leadership to ensure brand consistency across all disciplines -  Experienced executional team across all specialist fields – the same people every time -  The flexibility to include specialists from the wider agency as required

Studio Additional Strategist

Retained Services

Additional Cost

Social & PR

Additional Cost

Creative



Media Client Services

Snr Acc Manager TBC

Account Service

Acc Executive TBC



Digital Media

Business Director Blair Alexander

Business Lead


Strategic Lead Brand Guardian

Exec Creative Director James Mok

Creative Director Hywel James

PR & Social Angela Spain

Project Director


Integrated Structure Costs

Studio Additional Strategist

Retained Services

Additional Cost

Social & PR

Additional Cost

Creative



Media Client Services

Snr Acc Manager TBC

Account Service

Acc Executive TBC



Digital Media

Business Director Blair Alexander

Business Lead


Strategic Lead Brand Guardian

Exec Creative Director James Mok

Creative Director Hywel James

PR & Social Angela Spain

Project Director


RETAINED COSTS -  Blair Alexander will have an expanded role to minimize account double handling & coordinate all facets of implementation -  Additional hours for Rufus Chuter who will have greater strategic input, broader than just media -  Additional services to be costed from within campaign budgets -  The business lead will determine, in consultation with the strategic counsel and client, what additional services will be required to meet the needs of the brief

Account Service -  SAM 50% of time -  AE 50% of time -  Cost $14,500 p/m

Strategic Counsel -  Business Lead +10 Hours p/m -  Strategic Lead + 5 Hours p/m -  Brand Guardian 5 hours p/m -  Cost $6,650 p/m

Our creative and production costs will allow for more investment into media

Golf & Amarok Examples

-  An extra 5% into media from production -  For total production of $500k = further $25k into media -  One bottom line allows for this flexibility

Think Small Preso

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