an nyc-based design agency offering fully integrated branding, marketing, architecture, interior design services as well as conceptual development. you know, bad-ass.

for more information, please contact:

gina alvarezgina@theapt.com212.219.3661

visit theapt.com

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we pride ourselves on carefully considereddesign with assertive and confident executions,aiming to distinguish itself from the abundanceof disposable items on display in our daily lives.

if you are trying to tell your story through theobjects and experiences that surround you and the

space that you inhabit, then we are your people,and this is your home.

welcome, lover.

stefan boublil & gina alvarezprincipals

BRAND DESIGN

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hello/branding/NYC

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create a concept identity for a string of buildings in the same neighborhood. we strived to create a community fashioned on the first thing we say when meeting people and put in place services that would encourage dialogue.

HELLO / EXT. SIG

NAGE

ROUND 1

is an honest approach to the NEW URBAN COMMUNITY. Located in Prospect Heights, HELLO

is fresh and accessible, helping to create a neighborhood of friends, family and style.

•••say HELLO to HOME

is a variety of AMENITIES including an indoor pool, library, screening room, gym, business

room, billiards and game room, kids creative play space, centralized refrigeration and delivery unit,

neo-concierge touch screens, parking and storage.

is rich interiors consisting

and designer baths.

UP T

O

The complete offering terms for each HELLO property are in Offering Plan available from the

www.helloliving.com. Certain amenities will only be available if and when future HELLO

provided for illustrative purposes only. Actual materials and equipment are subject to substitution. Colors may vary.

1,2,3 BEDROOM CONDOS FROM $324K

Design & Sales Center • Aguayo & Huebener • 925 11238 •

HUDSON IS IT ME YOU’RE LOOKING FOR?

Design & Sales Center • Aguayo & Huebener • 925 11238 •

APARTMENT 101• • •

1ST FLOOR / LOWER LEVEL

776 SQUARE FEET1 BATHROOM

$438,800

HUDSON IS IT ME YOU’RE LOOKING FOR?

CELLAR

UNIT LOCATOR:FIRST FLOOR

CELLAR

DUPLEX PENTHOUSE WITH FIREPLACE

Design & Sales Center • Aguayo & Huebener • 925 11238 •

PACIFIC STDEAN ST

BERGEN STST MARKS ST

DEAN ST

BERGEN ST

PROSPECT PL

PROSPECT PL

STERLING PL

PARK PL

PARK PL

ST MARKS PL

LINCOLN PL

STERLING PL

UNDE

RHIL

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CARL

TON

AVE

GRA

ND A

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CLAS

SON

AVE

FRAN

KLIN

AVE

ST JOHNS PL

FULTON ST

CLEMENT ST

WAVERLY AVE

ST JAMES PL

GATES AVE

ATLANTIC AVE.

ATLANTIC AVE.

BEDFORD AVE

BEDF

ORD

AVE

FLATBUSH AVE

UNION ST

GRANDARMY PLAZA

VAND

ERBI

LT A

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BERGEN ST

NOSTRAND AVE

WASHING

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MARY PINKETT AVE

112820

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152

10

23

1630

37

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429

6

20

19

2726

25

813

1424 18

1

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15 mins from

MANHATTAN

PROSPECT HEIGHTS

PARK SLOPE

PROSPECTPARK

FORT GREENE

BKLYN HEIGHTS

MADISON

PUBLIC RESOURCES DINING SHOPPING

1

2

3

5

7

8

12

9

11

13

15

17

18

21

22

23

25

27

28

29

19

HELLO / EXT FLAGS ROUND 3

remi/real estate/NEW JERSEY

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create a new brand for a multi-faceted real estate company, named after its founder, that encompasses brokerage, mortgage lending and building services.

D E V E L O P M E N T

C O N S T R U C T I O N

H O M E L O A N S

R E A L T Y

Remi Companies Brand Book Version 1.0The Symbol Issued 09.01.06

3

Introduction

The most important element of the identity system is the symbol. The symbol has been created to reflect the positioning statement of Remi Companies. The symbol should be used on all printed and digital applications for a consistent identity and branding. Always use approved electronic art from the Remi Digital Assets Management Resource when using the symbol. The Symbol should never be redrawn, reinterpreted, or altered in any way.

Two-Color Application | Parent Company

Two-Color Application | Corporate Division | Development

Two-Color Application | Corporate Division | Home Loans

Two-Color Application | Corporate Division | Construction

Two-Color Application | Corporate Division | Realtu

C O M P A N I E S

DEVELOPMENT

CONSTRUCTION

HOME LOANS

REALTY

DEVELOPMENT

CONSTRUCTION

HOME LOANS

REALTY

COMPANIES COMPANIES

CINEMOI/television network/BRITAIN

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name and create a brand identity for a new channel for french films and entertainment on britain’s sky television network.

www.cinemoi.com www.cinemoi.com

yelo/commercial space/NYC

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create an experience for a new york reflexology and napping center that will provide an escape from the chaos and clamor of the city. design everything from the name to the floorboards, ensuring that every client has a visit that is carefully considered and enjoyed.

marguerite/musical/BRITAIN

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to brand a new musical on the london stage that told the story of lovers on different sides of the divide in german-invaded france.

the pirate queen/musical/BROADWAY

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create an identity for a new musical from the producers of riverdance centered on irish historical character, grace o’malley, the first female pirate.

godsavesthequeen.com

swich/commercial space/NYC

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name, brand and build a scalable quick service restaurant that embodies familiarity, style and a freshness that will be remembered and easily replicated across the country.

velocity/real estate/NEW JERSEY

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create an awareness campaign for a building in hoboken and expand a real estate buyer’s notion of what constitutes good value by fashioning a creation myth around the architect’s family tree.

please click to see the animation

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herethe velocity campaign also includes a motion graphics piece.

neopolis/urban planning/UKRAINE

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present the master-plan of a new eco-city to be built over swamp land about 30 km from kiev.

PHASES of DEVELOPMENT

PHASES of DEVELOPMENT

PHASES of DEVELOPMENT

fourth and towne/retail/CHICAGO

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create a press kit and loyalty program for new GAP-financed brand.

ALBERTA/fashion show/CANADA

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asked to design a fashion runway show and invitations, we offered a dizzying experience...

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En France, distribution : Socadisc! EPM 2007 All trademarks and logos are protected. Made in France.EPM 188 Boulevard Voltaire 75011 Paris

This label copy information is the subject of copy-right protection. All rights of the producer and theowner of the work reproduced reserved.Unauthorized reproduction of this recording isprohibited and is a violation of applicable laws.

101DAXXX2XX_POURCEL 12/07/07 16:35 Page 1

franck poucel/identity/FRANCE

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the inventor of “light classical music” needed a new image to appeal to a new demographic. this adventure led us to design album covers and an anthological website.

ymca/brochure/NYC

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create a real estate brochure for an extraordinary property more akin to a magazine than the boring industry standard.

lobby

company/hospitality/NYC

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develop a new brand and architectural plan for a members-only refuge catering to the creative class with their envelope-pushing needs in mind. brand is built around the idea of a modern community.

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THANKYOU

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