Connected Knowledge: How to sell, live and support a connected life.

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Connected How we sell, live & support a connected life Knowledge designswarm.com

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Talk given at Google Firestarters event in London on July 15th 2014.

Transcript of Connected Knowledge: How to sell, live and support a connected life.

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Connected

How we sell, live & support a connected life

Knowledge

designswarm.com

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CEO of Tinker London 2007-2010

Good Night Lamp 2012-

designswarm 2011-

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I am an object. A measurable entity.

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I use energy water food I willingly generate social media posts location calls/texts

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I use Energy (British Gas / Hive) water (Thames Water) food (Nectar / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)

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Consumer privacy myopia. Death of Privacy , A Michael Froomkin, 2000  

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1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders

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1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders

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I don’t know my own data.

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The ubiquitous Fear of Theft.

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I use energy > spend less water > spend less food > diet better, spend less I willingly generate Location > put me in touch with emergency services

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I use energy > theft water > theft food > advertise I willingly generate Location > theft

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Data will be stigma.

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What to do?

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Be clear about what is going on & who has access to what.

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Build standard communication strategies

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Decide where your responsibility to a user lies. Advertising Product development Retail After care service Maintenance Data provision Data storage Data protection

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Engage in opt-in behaviours with connected products until behaviours and culture changes.

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Give people an opportunity to make money with you. Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?

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Thank

[email protected] @iotwatch @designswarm

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