Connected How we sell, live & support a connected life Knowledge designswarm.com

CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-

I am an object. A measurable entity.

I use energy water food I willingly generate social media posts location calls/texts

I use Energy (British Gas / Hive) water (Thames Water) food (Nectar / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)

Consumer privacy myopia. Death of Privacy , A Michael Froomkin, 2000

1h of work is worth 5.50 to a person 1h of running with a Nike+ (89) is worth x in data analytics to insurance company x 10 tweets (0) is worth x in advertising to twitter and x to shareholders

1h of work is worth 5.50 to a person 1h of running with a Nike+ (89) is worth x in data analytics to insurance company x 10 tweets (0) is worth x in advertising to twitter and x to shareholders

I dont know my own data.

The ubiquitous Fear of Theft.

I use energy > spend less water > spend less food > diet better, spend less I willingly generate Location > put me in touch with emergency services

I use energy > theft water > theft food > advertise I willingly generate Location > theft

Data will be stigma.

What to do?

Be clear about what is going on & who has access to what.

Build standard communication strategies

Decide where your responsibility to a user lies. Advertising Product development Retail After care service Maintenance Data provision Data storage Data protection

Engage in opt-in behaviours with connected products until behaviours and culture changes.

Give people an opportunity to make money with you. Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?

Thank alex@designswarm.com @iotwatch @designswarm You