The world of social media
20
The World of Photo: http://blog.centresource.com/2013/02/18/social-media-monitoring-tools/
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17-Oct-2014 -
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By Sufian Ijaz
Transcript of The world of social media
The World of
Photo: http://blog.centresource.com/2013/02/18/social-media-monitoring-tools/
What is Social Media?
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”
Photo: http://www.blu180.com/blu180-services/social-media-marketing/Source: Jack Shennard, Media and Technology
What is Social Media? (Continued)
In simple terms….Social media enables people to share information(including documents, pictures, videos, games, etc…) with friends and family using the Internet
Photo: http://www.mediabistro.com/alltwitter/social-media-ceos_b31999
Social Media Brings Us:
How Popular are They?
According to the analysts at Hitwise, social networking websites (collectively) are more popular than search engines
Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%
Photo: http://mashable.com/2012/11/01/facebook-timeline-single/Source: Jack Shennard, Advertising and Technology
Photo: http://www.academia.edu/1740975/Social_Media_and_Social_Networking
The Big 5Blogging Facebook LinkedIn Twitter Youtube
Photo: http://www.blu180.com/Facebook
Blogging
"A type of website with regular entries of commentary, descriptions of events,
or other material such as graphics or video."
Photo: http://kmonadollaraday.wordpress.com/2013/02/13/personal-professional-blogging-what-ive-learned/
Blogging– The Stats
- Approximately 200 million blogs
- 90% of blogs fail in the first year
- The majority of web users interact with blogs every single day
Source: Jack Shennard, Media and Technology
The most popular = Social Media website of
all time
Photo:: http://mashable.com/2012/11/01/facebook-timeline-single/
Facebook – The Stats
- Over 400 million users - The average U.S. Internet user spends more
time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
- Average age is 38
Source: Jack Shennard, Media and Technology
Social Networking site meant for people
in professional occupations and
job locations
Photo: http://www.marsdd.com/2012/03/07/marketing-recruiting-social-media-power-business/
LinkedIN – The Stats- 50 million+ users- The largest truly business-oriented site- Average age is 44
Photo: http://www.revistagq.com/galerias/por-que-no-se-debe-llevar-mochila-con-el-traje/8712/image/610254
TwitterSocial Networking Site that allows users to send and receive ‘140 character’ messages known as tweets. Users can also opt in to follow users whose content they want to receive
.
http://www.commscorner.com/2010_11_01_archive.html#.UZgY-bV1_E8
Twitter – The Stats
“Twitter” was the top word of 2009,
according to the Global Language
Monitor.
- Average age is 39
- 100 million-ish users
- Only about 20% are active
Photo: http://mashable.com/2012/06/05/twitter-for-beginners/Source: Jack Shennard, Advertising and Technology
YouTube
Website based on video-sharing
(and voicing the opinions of said videos)
Photo: https://itunes.apple.com/us/app/youtube/id544007664?mt=8
YouTube – The Stats2 billion
videos
watched
daily
The number two search engine after Google
Source: Jack Shennard, Advertising and Technologyhttp://mashable.com/category/youtube/
Future of Social Media?
All trends point towards an
increase in Social Media and
Social Media Websites!
Photo: http://www.digitaltrends.com/lifestyle/a-few-reasons-why-social-media-is-freaking-amazing/
