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The study on Brand availability of Parle-Agro
In Colleges and IT Companies in Hyderabad
A Project Report
Of
POST GRADUATE DIPLOMA IN MANAGEMENT
(Batch 2011-2013)
SUBMITTED TO-PROF. BHARAT BHUSAN SINGH
SUBMITTED BYSAROJ KUMAR JENA
REGD NO. 7013
PGDM / (11-13)
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The study on Brand availability of Parle-Agro
In Colleges and IT Companies in Hyderabad
A Project Report
Of
POST GRADUATE DIPLOMA IN MANAGEMENT
(Batch 2011-2013)
Under the supervision and Guidance of
(Faculty guide) (Director Academics)
Prof. Bharat Bhusan Singh Prof. Mir Irfan Ul Haque
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DECLARATION
ISaroj Kumar Jena, hereby declare that the project titled The study on Brand
availability of Parle-Agro in various Colleges and IT Company in Hyderabad is an
original work carried out under the guidance ofProf, Bharat BhusanSingh.The report
submitted is a bonafide work of my own efforts and has not been submitted
to any institute or published before.
Date: Signature Of the student
Place: Hyderabad SAROJ KUMAR JENA
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Faculty Guide Certificate
I Prof. Bharat Bhusan Singh certify Mr/Mrs. Saroj Kumar Jena that the
work done and the training undertaken by him/her is genuine to the
best of my knowledge and acceptable.
Signature
Date
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ACKNOWLEDGEMENT
I would like to express my appreciation and thanks to all those with whom i have hadthe opportunity to work and whose inputs & insights have helped me in furthering my
knowledge and understanding of my subject.
I would like to take this opportunity to thank Prof. Mir Irfan Ul Haque, director
academic, vishwavishwani institute of systems & management, Hyderabad and Parle-
Agro for giving me the opportunity to do my project in such a big organization.
My heartfelt thanks go out to my project supervisor, Prof.Bharat Bhusan Singh,
vishwa vishwani institute of system and management, Hyderabad, who was
instrumental in designing the project deserve more than just a few lines in
acknowledgement and I am deeply indebted to him with regard to the successful
completion of the project. Without her guidance and encouragement it would not have
been possible for me to complete my project successfully.
I would like to thank the principal director and director operation and faculty members of
my institute for providing me opportunity to work in a professional environment.
I also extend my gratitude to Parle-Agrofor giving this project an identity and to me
an opportunity to represent the premier institute in professional world. For this i would
like to thank my project guide Mr. T Venkat (BDM) and some other person of this
organization. Without support of all other employees my project would not be
completed, so I am also equally thankful to all employees of Parle-Agro.
At last I express my sincere gratitude to almighty for his considerate and profound care
and support for making me capable for undertaking my maiden project of life and
completing it successfully.
SAROJ KUMAR JENA
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CHAPTER CONTENT PAGE NO.
I
Introduction 5-9
2
2.1 Industry profile
2.2 Company profile
2.3 Review of literature
10-55
33.1 Research methodology
3.2 Theoretical concepts 56-59
4
4.1 Data collection
4.2 Analysis &
4.3 Interpretation
50-71
5
5.1 Findings
5.2 Recommendations
5.3 Conclusions
72-74
Bibliography
Annexure,
Questionnaire
75-78
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CHAPTER - 1
INTRODUCTION
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INTRODUCTION
Products which have a quick turnover, and relatively low cost are known as Fast Moving
Consumer Goods (FMCG). FMCG products are those that get replaced within a year,
examples of FMCG generally include a wide range of frequently purchased consumerproducts such as toiletries, soap, cosmetics, beverages, tooth cleaning products,
shaving products and detergents, as well as other non-durables such as glassware,
bulbs, batteries, paper products, and plastic goods.
Types of trade deal by (FMCG) company.
GENERAL TRADE.
MORDEN TRADE.
INSTITUTIONAL SALES.
HORECA.
According to this project the study covers on institutional trade.
Institutional Sales
The institutional market consists of Schools, Colleges, Hospitals, Nursing homes, IT
companies, Air lines, Railways and other institutions that provide goods and services to
people in their care .Institutions differ from one another in their sponsors and their
objectives. These markets are also giving opportunity to sell huge amount of product to
few customer. Thus its reducing labor as well as delivering cost .Each institution has
different buying needs and resources. According to my work point of view the company
given to me institutional selling at various College and IT Company in Hyderabad.
According to the above statement each institution has different buying needs. Forexample, College Student have little choice but to eat whatever food the College
supplies. A College purchasing has to be deciding on the quality of food to buy for
student. Because the food is provide a part of total service package .If student receiving
poor quality of food will complain to other and damage college reputation. Thus the
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college purchasing department must search for institutional food vendor whose quality
meets or exceeds a certain minimum standard.
Brand visibility.
Brand availability and sku availability. New account opening.
The companies will always tries to enfold certain visionary thoughts of a product or
services. Though it is very difficult to envisage the practical measures of the company
and gradually dismantling the process of improvement in its field.
The product visibility plays a greater role to increase the sales of the company. The
visibility will always allocate the manifestation of the products and increase the
percentage of share through its point of sales materials such as wobblers, posters,
stickers and also arranging the products in a right way.
There are different eye levels of people starting from children to old age people and
thereby making arranging the products in right manner. So as to attract the customers
through its arranging the products.
In an organization, the company will always tend to
follow the visual marketing. So as to attracts the customers and make as marketers tothink beyond their limits and captivated the systematic approach of the business.
The Parle Agro will always grab the majority of share in the market. As this Parle Agro
is a brand and thus will tend to improve its market share in day to day basis and thus
the Brand visibility is must to improve the sales.
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Brand availability and SKU availability:
Brand availability also plays a vital role for increase the sales performance of the
company . Brand availability helps the company like
If the brand is available on the store its create a positive impact to the company
It cant give the chance to customer for switching the brand
A stock-keeping unit (SKU) is a unique number which is used to identify a billable item
in a company's inventory. Using SKU numbers, companies can keep track of the
quantities they have in inventory, and they can manage inventory effectively with the
use of computerized systems, rather than having to keep track of everything by hand.
SKUs are usually unique to the companies where they are used, which means that anidentical product can have different SKUs if it is handled and sold by different
companies are make different types of sku for a product . Because to meet the
customer want at different time. The different different store are also willing to keep
different sku of that product . If all the sku is available in the store then definitely he can
meet the customer want of different sku. Thats why now a days every company give
special type of focus on sku for how to avail in all store.
New account opening:
Here new account opening means add new institution to our company. Every company
always try to opening new account . Because its helps in achieving high market share
and increase the company image. According this project I was able to crate 80 new
accounts to the company.
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OBJECTIVE OF THE STUDY
To find out how many IT Company and College are available in the city.
To know the brand availability in the colleges and IT Companies.
To know the sales proportion of Parle products vis a vis competitors products
To know the customers brand preference.
SCOPE OF THE STUDY
The study only covers the colleges and IT Companies canteens in Hyderabad
The study is done to find out the brand availability of the Parle products
The study covers the customers preference of only those customers who are using
the canteen services of IT Companies and colleges canteen.
LIMITATION OF THE STUDY
The scope of study is limited to the respondents are selected from in and around
Hyderabad and secunderabad region.
The project is carried out for the period of 60 days only.
The sample unit was also 150 respondents.
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CHAPTER-2
LITERATURE REVIEW
INDUSTRYPROFILE
COMPANY PROFILE
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LITERATUREREVIEW
What Is an Institution?
What do you think of when you think of an institution?
1. A mental hospital
2. Correctional facility
3. Dormitory
4. Cafeteria food5. An elephant in the room?
Institutions today are a lot more exciting than they were decades ago! If you take a
close look, you will see just how dramatic the transformation has been.
Healthcare is evolving continuously. Hospitals are no longer cinder blocks, tile floors
and pale green paint-they are now on the leading edge in architectural design and the
services they provide. Many medical clinics have high-tech systems that enable the staff
to share and/or access your medical records from anywhere in the country.
Churches that were previously stern and imposing structures have morphed into
neighborhood gathering places where people can enjoy Starbucks or Subway while
they visit with fellow parishioners. Organ recitals have been replaced with rock music,
steeples can house cell phone towers, and the dividing line between sacred and secular
is often blurred College students can choose to take classes on-site or online. They
have bookstores filled with logo apparel, school supplies, electronic equipment, and
gourmet coffee and food offerings. College students 40 years ago had bookstores filled
with -- books. Dormitories were sparse and primitive compared to residence halls today
that provide refrigerators, microwaves, lounges, and private baths.
If you think of an "elephant in the room" when you think of the institutional market,
you're not alone. In many ways, the institutional market is the elephant in the B2B
room. Marketers have known for decades that certain service and administration SIC
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codes produce good results but we are just now learning how big and desirable B2i has
become and, more importantly, how to talk about it.
From a B2B marketer's view, institutions are scattered around the SIC spectrum which
makes it difficult to see them as a whole segment. While SIC codes haven't changed
much since they were created in the 1930s, institutions have grown dramatically. When
SICs were established, institutions were tiny slivers within the B2B pie. Today, they
have grown to the point that they represent mammoth opportunities and deserve your
attention.
Once you understand the B2i market, you will probably experience information
overload. The elephant becomes visible. You'll see it in news articles, business reports,
CEO interviews, and special interest TV and newspaper segments that are devoted to
the significant aspects of the institutional market. The reports, however, rarely identifyB2i as a whole or call it by name.
Institutions and Businesses Are Different
Institutions don't buy like businesses, don't act like businesses, and can't be segmented
like businesses. You cannot expect to use the same strategies to reach influencers in
the institutional market as you have used to reach decision makers in the B2B world.When you get under the surface, you will see the differences and how they should
impact your pitch and marketing plans.
The chart below provides a very basic view of the differences between businesses and
institutions:
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There are three major groups of institutions. While some institutions are clearlymembers of only one of the major groups, other types of institutions can belong to
multiple groups making it even more important to examine the differences
1. Government offices and government-funded entities include parks and
recreation departments, police and fire departments, and public schools.
2. Private, not-for-profit organizations that are purpose driven include hospitals,
nursing homes, churches, and private schools, Govt School, among others.
3. For-profit organizations that are purpose driven include doctors, dentists, and
the 16% of U.S. hospitals that are for-profit.
When you pay attention to the fundamental differences between businesses and
institutions, you can modify your marketing plans and optimize your success in the B2i
space.
The Institutional Market Is Big And Growing
If institutions could be placed in a single SIC category, you would see that in 2005
spending in the B2i segment was $4.1 trillion-approximately one-third of GDP. Given the
incredible size of the segment, you're probably wondering why you haven't read or
heard about it. The fact of the matter is that the purpose-driven economy is invisible or
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obscured in government data; non-profit organizations don't pay taxes and many of
them aren't required to file forms with the IRS.
Look at the following examples of institutional growth and think about the bottom-line
benefit of focusing on the institutional market.
Healthcare has grown from 5% of GDP in the 1950s to 16% today.
The title of the September 25, 2006 BusinessWeekcover story drives home the
point that the healthcare segment is exploding: "What's Really Propping up the
Economy-Health care has added 1.7 million jobs since 2001. The rest of the
private sector? None."
City and County Government budgets can be equivalent to Fortune 1000
companies.Johnson & Johnson (#32) and the City of New York each control $50 billion
budgets. Master Card (#626) and Cook County, IL are each responsible for $2.9
billion annually.
Total education funding has increased substantially in recent years at all
levels of government, even when accounting for enrollment increases and
inflation.
By the end of the 2004-05 school year, national K-12 education spending had
increased an estimated 105% since 1991-92. On a per-pupil basis and adjusted
for inflation, public school funding increased 24% from 1991-92 through 2001-02.
The total revenue of religious organizations in 1996 was $81.2 billion.
While it's difficult to find solid revenue data regarding religious organizations,
growth of mega-churches and faith-based initiatives over the past decade has
certainly contributed to making religion a multibillion-dollar market.
When you consider the fact that institutions have grown twice as fast as businesses
over the past 50 years, the B2i segment becomes very attractive. The pay-offs to
investing more of your attention to capturing B2i customers are increased profit and
improved lifetime value.
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When arranged properly, the numbers clearly show that the distribution of SIC codes
has not kept pace with the rapid growth of the B2i market. Note that institutions employ
28.3% of the workforce, but have only been allotted 7.4% of the total number of SIC
codes!
Those relatively few SIC categories, however, add up to a very large marketplace. The
B2i sector includes 2.2 million locations that employ 37 million people. The true size
advantage of institutions is shown in the number of employees per location. The
average institution has 16.7 employees, nearly double the amount of the average
business (8.5). Organizations with more employees have greater purchasing needs to
support the activities of their staff, so the typical institution customer is twice as
desirable as its business counterpart. Institutions are indeed good, large potential
customers, and there are lots of them.
Many people are surprised that institutions such as hospitals, schools, and government
offices are now the biggest employers in most cities and towns across the U.S. The
continuing shift in the U.S. economy, which is often reported as a shift to "service-
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based" or "information-based" businesses, could arguably be better stated as a shift
toward an "institution-based" economy.
For example, manufacturing jobs in Chicago dropped 26.3% from 1995 to 2005 while
employment in the advanced services sector grew rapidly. Crain's ChicagoBusiness ranked the largest employers in the city for 2005. Six of the top ten employers
are institutions and even more interesting is the fact that those six institutions employed
73% of the total employees in the top-ten list.
What are the implications of the institutional size advantage? Take an
institutional SIC like 8062, general medical and surgical hospitals. According to D&B
there are 13,468 locations with an average of 297 employees per location. This
compares to just 10 employees on average for all organizations in the B2B database.
When reviewing your customer file through the SIC lens, you might see that 8062 is a
strong performer. But is it 30 times stronger? If not, one conclusion might be that 8062
is under-marketed in your current strategy.
You should review your customer file to make sure you're capitalizing on the largest
organizations with the largest budgets. If institutional customers aren't buying more than
your business customers, you may need to shift your focus toward the B2i employers.
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Institutions Are More Stable Than Businesses:
One of the key reasons stability is important is that acquisition costs are lower when you
don't have a customer file prone to constant churn. It is much more economical to mail
to the same customer year after year than it is to try and find new customers to replace
customers who have ceased doing business. An interesting way to examine the
stability/volatility contrast between businesses and institutions is to think about the
number of Fortune 500 businesses over the past 50 years that are no longer in
existence today.
Businesses:
Bethlehem Steel was #12 on the Fortune 500 list in 1955 but no longer exists
today. Enron first appeared on the Fortune 500 list in 1995 with revenues of $8.9 billion
and filed for bankruptcy just 6 years later.
Institutions:
Harvard University was established in 1636 and now has a $29 billion
endowment.
New York Hospital was founded in 1771 and now has a multibillion-dollar budget.
According to the Bureau of Labor Statistics, mass layoffs impacted 3.6 million workers
from 1999 through 2001. The industry breakdown shows that 80% of the layoffs
occurred in the business sector:
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Institutions Are Recession Resistant
Institutions are funded through taxes and other revenue sources that are not impacted
by dramatic short-term fluctuations in the economy. If your customer file contains a high
number of institutions, your revenue gains and losses will be similarly stable. If your
customer file contains a high number of businesses, the peaks and valleys will be much
steeper. Think about the dotcom era and how businesses spent exorbitant sums of
money to acquire talent, decorate offices, and pay bonuses. When the bubble burst, the
economic valley was the equivalent of the Grand Canyon. A good way to contrast
businesses and institutions during that time period is to think of the tortoise and the
hare-institutions grew, but at a steady and almost predictable rate, and in the long run,
won the race.
The institutional market is a good sector during both strong and soft economic cycles.
People need the services provided by government offices, hospitals, and schools
regardless of the economic climate. Even if institutions have to cut programs and
services during a soft economic period, they still need to function on a daily basis, i.e.,
they still need office supplies, computer equipment, janitorial supplies, and they still
need to provide basic services like police and fire protection to the public.
Institutions Are Creditworthy
When was the last time you turned an institution over to a collection agency?
Creditworthiness is not an issue when dealing with most institutions because:
Institutions cannot spend money unless it is appropriated. In other words, they
can't spend money they don't have.
Purchase orders cannot be released unless there are funds in the bank.
Businesses can often be a credit risk because revenue disbursements are made at thediscretion of the business owner or manager. In the institutional space, the money can't
be spent if it hasn't been appropriated. The minute a purchase order is issued, the funds
are encumbered so they can't be used for a different purpose. Although many marketers
say the purchase order process is time-consuming and laden with details, the benefit of
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knowing you will be paid for a product or service is well worth the effort. In addition, the
financial stability and lower acquisition costs make B2i customers a very attractive
segment.
When Should You Mail To Institutions?
Timing is a critical element in B2i campaigns. In fact, it is so important that choosing
when to mail will directly impact how successful you will be.
Most of us would enjoy having the resources to conduct year-round campaigns. While
it's true that some level of discretionary purchasing occurs on a year-round basis in
institutions, there are also extremely time-sensitive opportunities. For example, in non-
profit and government-funded organizations, fiscal year-end dates and budgets have a
significant impact on purchasing decisions.
For most non-profit organizations, the months near the end of one fiscal year and
beginning of the next are the critical budgeting and purchasing period. Your product and
service offerings need to be in the hands of purchasing influencers at the time they are
discussing budgets for the upcoming year. Likewise, capitalizing on "clean-up" spending
prior to the end of a fiscal year is equally beneficial. Clean-up spending means using left
over budgeted funds before the end of a fiscal year to avoid losing them.
A key contrast between institutions and businesses is the difference between public and
private accounting standards:
In businesses (private institutions), managers are incentivized to reduce costs to
maximize profits.
In public institutions, managers are incentivized to spend their entire budgets.
If a department doesn't spend all of the money allocated to it by the end of the fiscal
year, the money is returned to the general budget and the department's budget for thenext year may be reduced. Selecting drop dates that correspond with your customers'
discretionary and clean-up spending timeframes will help you maximize profitability and
increase response rates.
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Finding The Decision Maker In Institutions
Identifying the decision maker at an institution can be a difficult task because in many
institutional settings, the decision maker collaborates with others prior to making the
commitment to buy. A sole decision maker is more likely to exist in the business arena
and it's much easier to identify that person and/or their title. This is one area where you
need to think about your audience and be especially careful about business title
addressing. Sometimes job titles don't accurately describe the job function. For
example, the Materials Manager at a hospital who has more influence than the
Purchasing Director. The Materials Manager is responsible for deciding what to buy
while the Purchasing Director is responsible for monitoring the actual transaction, i.e.
purchasing process. Likewise, an Acquisition Librarian doesn't actually "acquire"
anything-that person is responsible for making sure the orders are processed correctly.In the institution market, you need to know whom you are targeting. If you approach the
institution file with the strategies you use in reaching traditional B2B decision makers,
you may miss some terrific candidates.
Businesses and institutions also have significantly different operating infrastructures and
the organizational chart can be an important tool in helping you understand reporting
structures and identifying key decision makers. It's interesting to note that even the
training for leadership positions is different between businesses and institutions. Thevast majority of college graduates who are interested in a "business" career will pursue
a Masters of Business Administration degree. Students interested in an institutional
leadership position will enroll in programs such as Master of Public Administration,
Master of Theology, Master of Education, or Medical Doctor.
Businesses have CEOs, Presidents, and COOs while institutions' leaders may be called
Mayor, Governor, Superintendent, Principal, Director, Manager, City Administrator, or
Pastor. The ability to select the appropriate decision maker by job title can have a hugeimpact on response rates and the success of a mailing campaign. In some cases,
mailing to multiple job titles may help your message reach the right person at the right
time in the budgeting and allocation cycle.
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Conclusion
Think about the traits you would like your ideal customer to have:
larger than average
unlikely to go out of business
always pays its bills
buys more each year
not subject to big economic swings.
When you combine these traits, you have essentially defined an institution.
While B2i is certainly the elephant in the B2B room, this stealth growth market now
spends $4.1 trillion annually making it a very, very lucrative market. The purpose-driven
economy of institutions has evolved from small slivers of the SIC world into much larger
pieces of the pie. It is worth the time and effort to learn about both the subtle and
dramatic differences between businesses and institutions. By developing marketing
plans strategically focused on the institution market, you can improve your profits,
response rates, and the lifetime value of your customers.
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INDUSTRY PROFILE
Fast Moving Consumer Goods (FMCG) Industry:
FMCG are products that have a quick shelf turnover, at relatively low cost and
don't require a lot of thought, time and financial investment to purchase.
Fast Moving is in opposition to consumer durables such as kitchen appliances
that are generally replaced less than once a year. Three of the largest and best known examples of Fast Moving Consumer Goods
companies are Nestl, Unilever and Procter & Gamble.
The Indian FMCG sector is an important contributor to the country's GDP. It is
the fourth largest sector in the economy and is responsible for 5% of the total
factory employment in India .
This has been due to liberalization, urbanization, increase in the disposable
incomes and altered lifestyle.
The lower-middle income group accounts for over 60% of the sector's sales. Rural
markets account for 56% of the total domestic FMCG demand.
FMCG Evolution:
1950s-80 Low Investment in the sector.
Low purchasing power.
Govts emphasis on small scale sector.
HLL and other companys urbane focus.
Post liberalization.
Entry of MNCs.
Focus shifted to getting to rural consumer first Others, like Nestle, remained with
the urban population Latest fad to hit the market is the sachet bug.
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Mushrooming of regional brands.
Nirma enters and changes the focus to Value for Money in the 70s.
Post liberalization, Jyothi Laboratories, Ghari Detergent and Anchor toothpaste
giving the nation-wide brands a run for their money.
FMCG SECTOR:
Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer
packaged goods. Items in this category include all consumables (other than
groceries/pulses) people buy at regular intervals. The most common in the listeria toilet
soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged
foodstuff, and household accessories and extends to certain electronic goods. These
items are meant for daily of frequent consumption andhave high return. A major portion
of the monthly budget of each household is reserved for FMCG products. The volume of
money circulated in the economy against FMCG products is very high.
Industry category and products:
Household Care
Personal Wash:-
The market size of personal wash is estimated to be around Rs. 8,300 Cr. The personal
wash can be segregated into three segments: Premium, Economy and Popular. The
penetration level of soaps is ~92 per cent. It is available in 5 million retail stores, out of
which, 75 per cent are in the rural areas. HUL is the leader with market share of ~53 per
cent; Godrej occupies second position with market share of ~10 per cent. With increase
in disposable incomes, growth in rural demand is expected to increase because
consumers are moving up towards premium products. However, in the recent past there
has not been much change in the volume of premium soaps in proportion to economysoaps, because increase in prices has led some consumers to look for cheaper
substitutes. Hindustan Unilever Lim-ited is the biggest pro-ducer of Personal wash and
detergents. The segment is expected to grow by double digit.
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Detergents:-
The size of the detergent market is estimated to be Rs. 12,000 Cr. Household care
segment is characterized by high degree of competition and high level ofpenetration.
With rapid urbanization, emergence of small pack size and sachets, the demand for the
household care products is flourishing. The demand for detergents has been growing
but the regional and small unorganized players account for a major share of the total
volume of the detergent market. In washing powder HUL is the leader with ~38 per cent
of mar-ket share. Other major players are Nirma, Henkel and Proctor & Gamble.
Personal Care
Skin Care:-
The total skin care market is estimated to be around Rs. 3,400 Cr. The skin care market
is at a primary stage in India. The penetration level of this segment in India is around 20
per cent. With changing life styles, increase in disposable incomes, greater product
choice and availability, people are becoming aware about personal grooming. The
major players in this segment are Hindustan Unilever with a market share of ~54 per
cent, fol-lowed by CavinKare with a market share of ~12 per cent and Godrej with a
market share of ~3 per cent.
Hair Care:-
The hair care market in India is estimated at around Rs. 3,800 Cr. The hair care market
can be segmented into hair oils, shampoos, hair colorants & conditioners, and hair gels.
Marico is the leader in Hair Oil segment with market share of ~ 33 per cent; Dabur occu-
pies second position at ~17 per cent.
Shampoos:-
The Indian shampoo market is estimated to be around Rs. 2,700 Cr. It has the
penetration level of only 13 per cent in India. Sachet makes up to 40 per cent of the total
shampoo sale. It has low penetration level even in metros. Again the market is
dominated by HUL with around ~47 per cent market share; P&G occupies second
position with market share of around ~23 per cent. Antidandruff segment constitutes
around 15 per cent of the total shampoo market. The market is further expected to
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increase due to increased marketing by players and availability of shampoos in
affordable sachets.
Oral Care:-
The oral care market can be segmented into toothpaste - 60 per cent; toothpowder - 23
per cent; toothbrushes - 17 per cent. The total toothpaste market is estimated to be
around Rs. 3,500 Cr. The penetration level of toothpowder/toothpaste in urban areas is
three times that of rural areas. This segment is dominated by Colgate-Palmolive with
market share of ~49 per cent, while HUL occupies second position with market share of
~30 per cent. In toothpowders market, Colgate and Dabur are the major players. The
oral care market, es-pecially toothpastes, remains under penetrated in India with
penetration level ~50 per cent.
Food & Beverages
Food Segment:-
The foods category in FMCG is gaining popularity with a swing of launches
by HUL, ITC, Godrej, and others. This category has 18 major brands aggregating Rs.
4,600 Cr. Nestle and Amul slug it out in the powders segment. The food category hasalso seen innovations like softies in ice creams, ready to eat rice by HUL and pizzas by
both GCMMF and Godrej Pillsbury.
Tea:-
The major share of tea market is dominated by unorganized players. More than 50 per
cent of the market share is capture by unorganized players. Leading branded tea
players are HUL and Tata Tea.
Coffee :-
The Indian beverage industry faces over supply in segments like coffee and tea.
However, more than 50 per cent of the market share is in unpacked or loose form. The
major players in this segment are Nestl, HUL and Tata Tea.
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Top 10 fmcg companies in india in terms of revenueFMCG sector is an ever growing sector and is currently in a boom phase. There are
many jobs in FMCG sector at different levels like sales, supply chain, manager,
operations, purchasing, supervisor, administration, general management, product
development, HR, Finance and marketing. FMCG sector is famous for jobs that are not
only well paying but also gives the best perks and bonuses. Freshers are looking for
jobs in FMCG sector as these jobs will give them the best career in the industry.
Top ten fmcg companies in india in terms of revenue:
SOURCE:http://www .naukrihub.com /india/fmcg/t op-companies/4
S. NO. Companies
1. Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestl India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8 Britannia Industries
9. Procter & Gamble Hygiene andHealth Care
10. Marico Industries
http://www.naukrihub.com/india/fmcg/top-companies/hindustan-unilever.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/hindustan-unilever.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/itc-limited.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/itc-limited.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/nestle.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/gcmmf.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/gcmmf.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/dabur.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/asian-paints.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/cadbury.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/britannia.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/procter-gamble.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/procter-gamble.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/marico-industries.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/marico-industries.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/procter-gamble.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/procter-gamble.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/britannia.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/cadbury.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/asian-paints.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/dabur.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/gcmmf.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/nestle.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/itc-limited.htmlhttp://www.naukrihub.com/india/fmcg/top-companies/hindustan-unilever.html -
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KEY PLAYERS IN FMCG INDUSTRY:
Hindustan Unilever Limited:
Unilever is lowering its expenditure on packaging across its portfolio of food
brands as part of a wider cost-cutting drive. HUL has pared down the colour
palette used for print-ing across many products. The system has been used to
reduce printed packaging costs for Unilevers products. It is also eco-friendly
because it reduces waste in the printing process. HUL is taking different steps to
reduce the cost and increase
the margin.
Hindustan Unilevers product - Pureit (a water purifier) has received the
UNESCO Water Digest Water Award 2008-2009 in the category of best domestic
non-electric water puri-fier. Pureit received the award for outstanding contribution
in the field of water in India. The product is available across 21 Indian states and
has reached more than 1 million homes in India giving them access to
microbiologically safe drinking water. Pureits performance has been tested by
leading international & national medical, scien-tific& public health institutions andmeets the germ-kill criteria of the Environmental Pro-tection Agency, the drinking
water regulatory agency in the USA.
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Procter & Gamble Hygiene & Health Care Limited (P&G):
The Company has 21 product categories out of which only 8 producthavepresence in India. The company is planning to launch the rest 13product in India.
The company expects to see a growth in other categories.
The company has an aggressive plan to set up 20 new factories acrossthe World
out of which 19 is expected to come in emerging marketsand most of them would
be seen in Brazil, Russia, India, and China(BRIC) nations.
Whisper which is one of the companys power brands has recorded 50per cent
market share in urban India.
Godrej Consumer Products Limited (Godrej):
The Board of Directors of Godrej Consumer Products Limited (GCPL)has approved
the acquisition of 50 per cent stake of its joint venture partner SCA Hygiene
Products stake in Godrej SCA Hygiene Limited. After the transaction, the Joint
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Venture which owns the Snuggly brand of baby diapers will become a 100 per cent
subsidiary of GCPL.
Godrej Consumer Products Limited has acquired 100 per cent stake in the Kinky
Group Limited, South Africa. Kinky is among one of the largest brand into hair
segment with product portfolio
Dabur India Limited (Dabur):
Dabur has entered into the malted food drink market with the launch of a new
health drink DaburChyawan Junior. According to the company, they expect to
capture a market share of 10 per cent of the Rs. 1,900 Corers malted food drink
market over the next two years.
Dabur has acquired 72.15 per cent of Fem Care Pharms Ltd (FCPL), a leading
player in the womens skin care products market, for Rs 203.7Crores in an all-
cash deal. The Company is expected to create synergy by this deal.
Dabur got approval from Government of Himachal Pradesh to set up another
medicine manufacturing unit. The project has an expected investment of Rs. 130
Crores
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Colgate-Palmolive (India) Limited:
Colgate Palmolive (India) Ltd, which is currently holding 75 per cent ofthe share capital
of SS Oral Hygiene Products Private Ltd, Hyderabad,has acquired the remaining 25 per
cent share capital from the localshareholders at an aggregate price of Rs 77.70 lakh.
Consequently, SSOral Hygiene Products has become a wholly owned subsidiary ofthecompany.
Nestle India Limited:
Nestle is planning to invest Rs 6 billion in India in 2009 for expansion of its
business in the country. The company which has allotted an investment of Rs 3
billion in the Indian market in 2008, would be doubling the investment in 2009 as
part of its business strategy. Nestle International is reinvesting and expanding in
India and Nestle India will have all the financial resources to expand and grow
from the parent company.
Nestle India reported a good increase in its standalone net profit for the second quarter.
During the quarter, the profit of the company rose26.54% to Rs 1,210.90 million from Rs
956.90 million in the same quarter, last year. The company posted earnings of Rs 12.56
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a shareduring the quarter, registering 26.61% growth over prior year period.Net sales
for the quarter rose 23.45% to Rs 10,356.30 million, while totalincome for the quarter
rose 23.78% to Rs 10,423.40 million, whencompared with the prior year period.
Amul
GCMMF stands for Gujarat Cooperative Milk Marketing Federation and the company
aims at offering good returns to the farmers and at fulfilling the requirements of
consumers by offering them quality products. Of the different products offered by
GCMMF, Amul range of products is the most famous and millions of people in India use
Amul products. Some of the products of Amul include Amulya, Amul Milk, Nutramul,
Amul Ice Cream, Amul Shirkhand, Amul Chocolates, Amul Cheese, Amul Spray, Amul
Ghee, Amul Milk powder and Amul Butter.
Asian Paints:
Asian paints came into existence in the year 1942 and they are dealing with industrial
and marine coatings, wood finishes, automobile OEMs and refinishes, finish coats and
ancillary product in decorative paints. They are manufacturers of FMCG goods namely
paints and their plants are located in different states like Tamil Nadu, Uttar Pradesh,
Andhra Pradesh, Gujarat and Maharastra.
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Cadbury India:
Cadbury came into India in the year 1948 by importing consumer good namely
chocolates. They were dealing only with importing chocolates, but now they have
manufacturing units in different parts of India like Himachal Pradesh, Bangalore,
Gwalior, Pune and Mumbai and sales offices at Chennai, New Delhi, Kolkata andMumbai. Some of their popular products are Cadbury diary milk, celebrations, Eclairs,
perk and 5 star and they are also popular for their milk drink bournvita.
Britannia Industries:
Britannia industries are dealing with manufacturing of products like milk, butter, cheese,
cakes, rusk, bread and the popular Britannia biscuits. Some of their popular branded
biscuits are milk bikis, good day, pure magic, maska chaska, treat and marie gold. The
manufacturing units of the company are located at different parts of India like
Uttarakhand, Chennai, Delhi, Kolkata and Mumbai.
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Marico Industries:
Marico Industries is a leading Indian company manufacturing and exporting consumer
products to different countries like SAARC Countries, Egypt, the Middle East,
Bangladesh, UAE and the USA. Some of their popular products are Parachute, Revive,
Shanti, Saffola, and Mediker.
FMCG is an ever-growing sector and this sector offers a wide range of employment
opportunities in different departments like marketing, finance, HR, product development,
general management, administration, supervision, purchase, operations, sales and
supply chain management. Thus, this sector improves the earning capacity of
individuals by offering wide range of employment opportunities
SWOT Analysis of fmcg industry:
Strengths:
Low operational costs
Presence of established distribution networks in both urban and ruralAreas.
Presence of well-known brands in FMCG sector
Weaknesses:
Lower scope of investing in technology and achieving economies ofscale, especially insmall sectors
Low exports levels
"Me-too products, which illegally mimic the labels of the established brands. These
products narrow the scope of FMCG products in rural and semi-urban market.
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Opportunities:
Untapped rural market
Rising income levels, i.e. increase in purchasing power of consumers
Large domestic market- a population of over one billion.
Export potential
High consumer goods spending.
Threats:
Removal of import restrictions resulting in replacing of domestic brands
Slowdown in rural demand
Tax and regulatory structure
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COMPANY PROFILE
'Parle Products Pvt Ltd based in Mumbai India has been India's largest manufacturer of
biscuite and Confectionery, for almost 80 years. Makers of the world's largest selling
biscuit, Parle-G, and a host of other very popular brands. Its reach spans even to the
remotest villages of India. Many of the Parle products - biscuits or confectioneries, are
market leaders in their category and have won acclaim at the Monde Selection, since
1971. With a 40% share of the total biscuit market and a 15% share of the total
confectionery market in India, Parle has grown to become a multi-million dollar
company.Parle Agro is a food and beverage company based in Mumbai, India.
Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle
Agro is a leading Indian Beverage Company, the only Indian transnational giant with the
past experience of having successfully launched leading soft drink brands like 'Frooti,
Appy Classic,Appy- Fizz, Bailley Packaged Drinking Water & Confectionery brands like
Mintrox and Buttercup'. Parle Agro strength is our people who have worked towards
making our presence felt throughout the country and all over the world through a strong
franchise network and well-developed strong infrastructure. Parle Agro has its factories
located in Silvas, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle
Agro, success is a habit; where greater heights are achieved through consumer insight,
sound business practices, marketing and sales innovation, with the focus on the
consumer. 'Thinking consumer, Tasting success, Always' - that is what Parle Agro is all
about.
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NATURE OF ORGANIZATION:
"PARLE AGRO is a trusted name in the Indian beverage industry and has been
refreshing India since more than two decades with leading brands like Frooti, Apply
Classic, Apply Fizz, Bailley, Saint Juice, LMN & recently launched Grappo Fizz. ParleAgro Pvt., Ltd. manufactures, distributes, sells, and exports fruit drinks in India and
internationally. The company offers fruit and milk drinks, packaged water, and apple and
mango drinks in polyethylene terepthalate (PET) bottles and containers, and tetra
packs. The company also operates a health and fitness studio for woman. The company
distributes its products through franchisees. Parle Agro Pvt., Ltd. was founded in 1985
and is based in Mumbai, India.
Parle Agro has been a trusted name in the beverage industry providing wholesome and
healthy agro-based drink brands. It has successfully launched some of India's leading
beverages like Frooti, Appy and N-Joi,
And packaged drinking water, Bailey, over the last two decades.In a country where
health consciousness is growing at a rapid pace, Parle Agro, with its numerous fruit-
based drinks, has struck a chord with the masses. It brings to the consumers the magic
of premium quality fresh fruit drinks conveniently packed and available all through the
year. Fruit beverages are wholesome, easy to digest, highly refreshing with natural
nutritional values as compared to synthetic and aerated drinks. Parle Agro's Frooti is
India's first national mango drink. The mango segment is 95% of the Indian fruit drink
market and Frooti has 85% market share in the tetra pack segment. Made from fresh
and premium Indian mangoes, Frooti has grown to be one of India's top 50 most trusted
brands. When Parle Agro launched N-Joi with real fruits and fresh milk, it not only
launched a new healthy Beverage, but also created a whole new category in India. The
milk shake claims to contain no preservatives and is full of nutritional goodness. It's adelicious filler and an apt quick refreshing nourishment for today's hectic stressful life.
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TERRITORY DESIGN
Business of Parle Agro Is divided into following forms:
1.) General retail
2.) Modern Trade3.) Ho Re Ca
4.) Institutional
Parle Agro has divided its Channel partners into 3 categories:-
1.) General Trade
a.) Premium Distributor
b.) Normal Distributor
2.) Modern Retail
3.) HORECA & Institutional
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The organizational hierarchy:
CEO
GENERAL MANAGER (ALL CHANNELS)
GENERAL MANAGER
(ALTERNATIVE CHANNELS)
SENIOR MANAGER
KEY ACCOUNT MANAGER
BDM (BUSINESS DEVELOPMENTMANAGER)
BDE (BUSINESS DEVELOPMENT EXECTIVE)
BDO (BUSINESS DEVELOPMENT OFFICER)
TRAINEES
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Distribution network of Parle Agro:
FACTORY
C&F
DISTRIBUTER
RETAILEREND CUSTOMER
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VISION:-
To be the leaders in our business. We will stand apart from the competition by being the
first in the market to innovate.
MISSION:-
We will be the leaders in our business by maintaining high quality, introducing new
and innovative products, reaching every part of India, remaining customer-centric,
constantly upgrading our knowledge and skills.
To provide consumers superior, wholesome agro based food and drink brands through
which parle can build a profitable; growth oriented organization.
Parle is a leading Indian Food and Beverage Company, the only Indian transnational
gaint with the past exp[erience of having successfully launched leading soft drinks like
Frooti, Appy, N-Joi and Bailley. Toady its brand portfolio consists of No.1 brands like
froti along with Appy, N-Joi and Bailley.
PRODUCTS
1. FROOTI:
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It is the flagship brand of Parle agro. It was introduced in 1985 and it was the first Fruit
Drink to be introduced in India. Mango - Indias national and most premium fruit was a
virtually untapped segment until the year 1985, which saw the launch of Frooti Mango in
a trendy convenient tetra-pack. Frooti Mango is Parle Agro flagship brand and Indias
leading fruit drink with a 75% market share. Now, Frooti also comes in PET bottle
packing. Frooti is like an Indian ambassador and is a hot favorite not only in India but all
across the world. Frooti is the first tetra pack fruit juice in India. Launched in 1984,
Frooti still holds a dominant position in the Rs300 crore tetra pack fruit juice (TFJ)
market. Frooti over these years have carved out a niche for itself in the market.
Changes in tag line over the years
Mango Frooti, Fresh n Juicy has remained the base tagline since the brand launch. In
between, the brand has used new taglines such as
Frooti - Just like that
Fresh and juicy! What a beauty! Mango Frooti!
Juice up your Life
Accepting that Frooti would perhaps always be identified as Fresh and juicy, Frooti
packs currently incorporate the decades-old tagline, with a minor change, saying,
Fresh N Juicy Mango. Even the ad plays the jingle towards the end. But Frooti brand
communication is based around the theme of Why grow up.
Product line of Frooti
1. Frooti 65 ml TCA
2. Frooti Tetra Pack 200ml
3. Frooti Pet 200 ml
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Product line of Frooti
Frooti 65 ml TCA
01
Frooti Tetra Pack 200
ml
02
Frooti Pet 200 ml
03
Frooti 500 ml
04
Frooti Pet 1000 ml
05
Frooti 1500 ml
06
http://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192217/Frooti-1500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192215/Frooti-Pet-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192213/Frooti-500-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192214/Frooti-Pet-250-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192216/Frooti-Tetra-Pack-200-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.192212/Frooti-65-ml-TCA.html 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2. BAILLEY
I t is a mineral water and was launched in the year 1993. It is one of the f irst
brands to get an ISI cert if ication. Bail ley conforms to stringent BIS Norms. It
undergoes 51 quality control tests includes 32 chemical tests, 9 microbiological
tests and 10 physical tests and meets international standards laid down by
WHO, USFDA, PFA.
Parle Bail ley Aqua is unique because it has the same consistent taste across
India. This is because of the unique purifying processing system, which
removes all minerals and salts and puts back only exact premeasured
quantit ies of salts and minerals necessary for the human body. Bail ley Aqua is
purif ied with chemical free natural U.V. Treatment.
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3. APPY
Appy Classic was launched in 1986 as Apple nectar and originally available in a white
tetra pack with an apple and leaf graphic. As of 2011, it comes in black tetra packaging.It was the first apple nectar to be launched in India.
Born in 1986, Appy - the still apple drink, is the most popular and first of its kind in the
country. Appy is made from fresh juicy apples. Its new sleek and classy packaging
makes it elegantly charming to one and all. Maybe youll bump into it at your next
banquet or while dining at your favorite restaurant. Meet the most sophisticated member
of our family. Appy is available in 200ml & 1 ltr. Tetra Pak and 250ml& 400ml PET.
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4. Appy Fizz
Appy Fizz is a product by Parle Agro, introduced in India in 2005. Appy Fizz consists of
carbonated apple juice, and is used as the basis for cocktails and is a popular drink with
the youth.After the success of Appy which was clean apple juice, Parle launched its
sequel product as Grappo Fizz, which is a carbonated grape juice.
The drink was the subject of a successful campaign of advertising at cricket matches in
2007-08.
Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage CoLtd. under license from Parle Agro.
http://en.wikipedia.org/wiki/Parle_Agrohttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Apple_juicehttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Parle_Agrohttp://en.wikipedia.org/wiki/Parle_Agrohttp://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Apple_juicehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Parle_Agro -
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Appy Fizz 300ml Appy Fizz 500ml Appy Fizz 1000 ml
5. Grappo Fizz:
http://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250679/Appy-Fizz-300ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250679/Appy-Fizz-300ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250680/Appy-Fizz-500ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250680/Appy-Fizz-500ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250681/Appy-Fizz-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250681/Appy-Fizz-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250681/Appy-Fizz-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250680/Appy-Fizz-500ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250679/Appy-Fizz-300ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250681/Appy-Fizz-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250680/Appy-Fizz-500ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250679/Appy-Fizz-300ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250681/Appy-Fizz-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250680/Appy-Fizz-500ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250679/Appy-Fizz-300ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250681/Appy-Fizz-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250680/Appy-Fizz-500ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250679/Appy-Fizz-300ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250681/Appy-Fizz-1000-ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250680/Appy-Fizz-500ml.htmlhttp://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.250679/Appy-Fizz-300ml.html -
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Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating
the sparkling fruit drinks category in India[citation needed], Grappo Fizz is along the
lines of existing product Appy Fizz.
Heres Appy Fizz cousin - Grappo Fizz. He can rap, he can dance and can almost
always do both together. Grappo Fizz comes in the same sleek champagne-bottle
shaped bottle as Appy Fizz and sports a label that has his hip-hop attitude all over it.
Oh, and of course, you cant miss his bling. Whether its his awesome attitude or sheer
grapeness, Grappo Fizz will surely bring the house down! Grappo Fizz is available in
300ml, 500ml and 1 ltr. PET.
6. LMN
LMN was launched in March 2009, as non-carbonated lemon drink (nimbupaani or
lemonade) When youre thirsty, catch up with LMN Lemon Aqua, the fresh lemon drink
packed with Vitamin C and tons of lemony goodness. Well, this drink is really one of a
kind. It can turn even a boring meeting or a traffic jam into a refreshingly refreshing
experience. Do invite it the next time youre at home twiddling your thumbs, tired or just
thirsty, for a refreshing time. Meet our most accomplished thirst quencher! Just ask for
lemon. Available in 100ml and 200ml Tetra Pak and 250ml, 500ml and 1 ltr. PET.
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7. SAINT JUICES:
Saint Apple Juice comes with the natural benefits of green apples. Compared to other varieties
of apples, Green Apples are richer in Vitamin C and are high on fiber content. They are an
excellent source of potassium and antioxidants. The concentrate for Saint Apple Juice is made
from carefully selected green apples from the best orchards in Austria and imported to India.
Saint Juice is being manufactured out of Parle Agro's Hyderabad plant, which has high capacity
lines for manufacturing of one liter Tetra Pak and economy of scale to support the new product.
Saint Apple Juice packs are pristine white and uncluttered, featuring stunning shots of realgreen apples stacked unconventionally on top of each other. The unique and distinct packaging
lends an international feel to the product. Available in 1 liter and 200 ml SKU's, the packs are
priced at Rs 80 and Rs 15 respectively. Saint Apple will be available across India with a special
focus on metros, mini-metros and the top three cities of every state.
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Confectionary
8. Mintrox mints
Mintrox mints (launched in 2008), hard mint candy available in 2 flavors
Buttercup candies (launched in 2008), hard boiled candy; it is targeted at kids and
adults alike.
MintroxLife eej hard. Introducing the little rock star.Well, Mintrox is a small yet a firm
member of our family. Its a hard mint that loves to enjoy even the hardest moments in
life. It is available in three exciting flavours: Peppermint, Cinnamon Mint and MentholMint. You can expect some solid performances from this guy. Mintrox is available in a
refill pouch of 100 pcs. and jars of 150 pcs., 300 pcs. and 900 pcs.
Frewt clair
Fruit inside. Fruit outside. Introducing the newest member
of our family. Its rich and definitely one of its kind. Frewt clair is not your average
clair. Its fruit cream in the inside, fruit caramel on the outside, and fruit all around. It
comes in four awesome flavors mango, banana, strawberry and orange. Such a
simple idea that you may wonder why nobody thought of it before .Frewt clair is
available in a stand-up pouch of 100 assorted pcs. and a jar of 160 assorted pcs
.
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9. Buttercup Softease
Buttercup Softease, a toffee available in 4 flavors .Buttercup soft ease Really precious
toffees. If youve passed through the metal detector, say Hi to our Buttercup Softease.
This pricey Kidult is really precious to us. In fact, we make sure to keep it in our treasure
chest. And guess what, this wealthy newcomer is available in four rich and creamy
flavors - caramel, coconut, strawberry and vanilla. Well, actually in invaluable tastes.
Butter Cup Softease is available in a refill pouch of 100 assorted pcs. and a jar of 240
assorted pcs.
10.Softease mithai
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Softease Mithai, a toffee available in 3 flavors Softease Mithai Tradition with a twist.
When timeless traditions meet tasty toffee. Presenting the ultra-lovable Softease Mithai
- the newest member of our Confectionery family. This cultured treat is available in two
delicious flavours - Kaju and Kesar.Softease Mithai is available in a refill pouch of 100
pcs. and jar of 124 pcs.
Snacks
11. Hippo:
Hippo (launched in 2009), baked snack available in seven flavors .Hippo Delicious
Baked Munchies. Youd be delighted to meet this family member especially when you
are hungry. He cares. He cooks. He is Hippo. Hippo is very disappointed with
superheroes, intelligence agencies and world leaders.He thinks none care about fighting the worlds biggest enemy, hunger. So, Hippo has
taken matters into his own hands and kitchen. To fight hunger, Hippo has made
delicious baked munchies in international flavors like Italian Pizza, Yoghurt Mint
Chutney, Chinese Manchurian, Hot-n-Sweet Tomato and Thai Chili Hippo is available in
Rs.5, Rs.10 and Rs.20 packs
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Market Share:-
Frooti has 85% market share in the tetra pack segment. With a 40% share of the total
biscuit market and a 15% share of the total confectionery market in India.
Parle Agro has been a trusted name in the beverage industry providing wholesome and
healthy agro-based drink brands. It has successfully launched some of India's leading
beverages like Frooti, Appy and N-Joi, and packaged drinking water, Bailley, over the
last two decades. In a country where health consciousness is growing at a rapid pace,
Parle Agro, with its numerous fruit-based drinks, has struck a chord with the masses. It
brings to the consumers the magic of premium quality fresh fruit drinks conveniently
packed and available all through the year. Fruit beverages are wholesome, easy to
digest, highly refreshing with natural nutritional values as compared to synthetic andaerated drinks. Parle Agro's Frooti is India's first national mango drink. The mango
segment is 95% of the Indian fruit drink market and Frooti has 85% market share in the
tetra pack segment. Made from fresh and premium Indian mangoes, Frooti has grown to
be one of India's top 50 most trusted brands. When Parle Agro launched N-Joi with real
fruits and fresh milk, it not only launched a new healthy beverage, but also created a
whole new category in India. The milk shake claims to contain no preservatives and is
full of nutritional goodness. Its delicious filler and apt quick refreshing nourishment for
today's hectic stressful life.
Appy, another premium drink from the Parle portfolio, is a
deliciously light and refreshing apple drink made from orchard fresh apples from
Himachal Pradesh. It's a favorite with the young generation as a tasty, healthy,
nourishing drink. Parle Agro has also diversified into the fitness industry and has set up
fitness centers in Juhu and Malad in Mumbai with aggressive plans to expand
nationally. Says Ms. Nadia Chauhan, Director, Marketing, "Parle Agro remainscommitted to refreshing India and constantly caters to the health and quality-conscious
consumer through newer and varied initiatives." Parle Agro is the first to introduce fruit
drink in a tetra pack in India, the first to introduce apple nectar and the first to introduce
fruit drinks in PET bottles in India and the first to develop a real fruit and dairy fresh milk
brand.
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Bisleri 48%Bailley 22%Aquafina 3%Kinley 4%Himalaya 2%Kingfisher 1.50%Local 19.50%
Bisleri
48%
Bailley
22%
Aquafina
3%
Kinley
4%
Himalaya
2%
Kingfisher
2%Local
20%
SHARE IN % OF MAJOR PLAYERS OF MINIRAL
WATER
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SWOT Analysis of Parle Agro
Strengths
Parle Brand Parle has a Brand Name
Diversified product range - Parle Group has diversified products in its portfolio, it has
fruit drinks like Frooti, Appy, N-Joi , Confectionary items, Snacks etc in its portfolio. In
Mineral Water segment it has bailey as its product.
Low and mid price range Catering to massIts Price is vey affordable for its customers
Weakness
Dependence on retailers & grocery Stores for displaying diversified Parle Products on
shelfParle Agros product display is dependent on retailers & Grocerry Stores
Opportunities
Estimated annual growth of 20% Low per capita consumption It is expected that the
per capita consumption will grow
Changing consumer preference - Consumers preference is increasing ,demand for
sugar free product is increasing every year
Threats
Hike in cost of production due to hike in Raw material cost - Production cost is affecting
profitability of Parle Agro
Increasing distribution costIncreased distribution cost has also effected Parle Agros
profit
Local bakery products - Their are bakery products from local bakers which is a threat
for Parle Agro
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CHAPTER-3
RESEARCH
METHODOLOGY
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Research:
Viewing a particular phenomenon that already exists is called as Research. In other
words, searching and doing study on any existing substance from the universe is called
as Research. A universe is the total population on which the research study is to bedone or is being conducted.
Methodology:
The in the Methodology contains the steps involved in the research, which are used to
solve problem of research.
Research methodology
Many companies that invent new products set high initial value to the products and
similar to the practice in the industry and these rates are typically decided on the basis
of products positioning, demand, competition, inflation and other factors. Even small
differences in prices can signal product differences. Many direct marketers monitor
inventories, costs and demand at any given moment and adjust prices instantly.
Throughout most of history, prices were set by negotiations between buyers and sellers.
This project depends upon the primary as well as secondary sources which are asfollows.
Components of research problem:
There must be an individual or a group of individuals, which has some difficulty or
some problems.
There must be some objectives to be attained.
There must be some alternative means to obtain the objectives. There must be some environment.
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Why we study research methodology?
To get an inside about every knowledge.
To determine the association of one activity with another activity.
To determine the characteristics of an individual or a group of individuals or
various activities or their frequency of occurrence.
Importance of research methodology in management:
Helps the managers to take good decisions.
Provide the managers, more knowledge and better information.
Helps the management for new product development.
Availability of improved techniques and tools to meet this need
Helps in customer satisfaction
Types of research:
Two types of research are there.
1. Exploratory research2. Conclusive research
Conclusive research further divided into two categories Descriptive and Experimentation
Research.
Sources of Data Collection
There are two sources of Data Collection
1. Primary Sources
The Data collected directly from the universe by conducting interview, etc. These are
the original Sources from which the researcher directly gathers data which are not
previously referred, observation. Many companies that invent new products set high
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initial value to the products and similar to the practice in the industry and these rates are
typically decided on the basis of products positioning, demand, competition, inflation
and other factors. Even small differences in prices can signal product differences. Many
direct marketers monitor inventories, costs and demand at any given moment and
adjust prices instantly. Throughout most of history, prices were set by negotiations
between buyers and sellers.
SAMPLE SIZE AND AREAS COVERED
A customer-based survey was conducted in which 100 m canteen owner were
asked to fill the questionnaire in which 100 responded during the brand availability and
brand visibility event around Hyderabad like AMMERPET, MEHENDIPATNAM,
BANJARAHILLS ,UPPAL ,KOTI, KONDAPUR, etc..
2. Secondary sources
The data are collected from secondary sources such as magazines, journal etc. These
sources consist of already variable data in a form of statement, and report, which may
include sensory report, financial statement of the company, report of Government
department, etc.
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Chapter-4
Data collection /Analysis&
Interpretation
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1. Do you have a canteen in your College ?
1 Yes 45
2 No 55
Total 100
From the above graph it is interpreted that out of 100 respondents, 45% respondents said theyhave canteen and 55% respondents do not have canteen.
Yes
45%
No
55%
Series 1
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2. Do you purchase Beverages for your canteen?
1 Yes 60
2 No 40
Total 100
From the above observations of graph out of 100 respondents, 60 respondents said that
they purchase Beverages and 40 respondents that they do not purchase Beverages.
Yes
60%
No
40%
Sales
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3. Which brand you would like to purchase more in quantity?
1 Pepsi 50
2 Coca Cola 30
3 Parle-Agro 13
4 Others 7
Total 100
From the above graph it is observed that 50 respondents buy pepsi, 30
respondents buy Coca Cola followed by Parle Agro which is 13 and others is 7.
Pepsi
50%
Coca Cola
30%
Parle-Agro
13%
Others
7%
Sales
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4. What influenced your decision to purchase Parle Agro product?
1 Demand by
Consumer
40
2 Brand NameReliability
35
3 Quality 15
4 Advertisement 10
Total 100
From the above graph it is observed that out of 100 respondents, the maximum respondents
buy Parle Agro Product because of demand, 40 respondents Demand by consumer, 15
respondents Brand Name Reliability, 15 respondents Quality, 10 respondents Advertisement
Demand by
Consumer
40%
Brand Name
Reliability
35%
Quality
15%
Advertisement
10%
Sales
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5. According to brand preference which brand do you think is the toughest
competitor for Parle Agro product?
1 Pepsi 55
2 Coca-Cla 383 Others 7
Total 100
From the above graph it is observed 100 respondents, 55 respondents think
pepsi is toughest competitor for Parle Agro product,38 respondents think
toughest competitor for parle Agro,7 respondents think other toughest competitor
for parle Agro.
Sales
Pepsi
Coca-Cla
Others
-
7/30/2019 The study on Brand availability of Parle-Agro in various Colleges and IT Company in Hyderabad
69/81
69
6. Which brand of fruit juice you prefer to purchase?
1 Maaza 40
2 Slice 25
3 Frooti 30
4 Others 5
Total 100
From the graph it is observed that out of 100 respondents, 40% are purchase maaza,
25% are purchase Slice, 30% are purchase frooti, 5% are purchase other brand.
Mazza
40%
Slice
25%
Frooti
30%
Others5% Sales
-
7/30/2019 The study on Brand availability of Parle-Agro in various Colleges and IT Company in Hyderabad
70/81
70
7. which brand of water battle you prefer to purchase?
1 Kinley 40
2 Aquafina 32
3 Bailley 104 Others 18
Total 100
From the graph it is observed that out