1. IIILM Academy of Higher Learning JaipurParle Agro Presented by:Deepak Sharma PGDM(12- 14)

2. Parle Agro Refreshing IndiaBy : Deepak Sharma PGDM (12-14) IILM-AHL 3. Original Parle company split into 3 4. Parle Agro Company 5. Establishment 6. Major business verticals Beverages : fruit drinks, nectars, juice 7. FactoriesParle Agro has its factories located in:SilvassaPatalgangaBhopalChennaiGhaziabad. 8. STRATERGIES used behind its Glory...Direct marketing for the brand Developing products on the health plank- hippo, apple juice. Nearness to the retail outlet. 9. Hippo tweet campaign : the ideawas to crowd source retailer andtrack more and more retailerwithout any cost.Customer ideology- frootifor children and appy fizzappeal the youth 10. Competitors 11. Parle Agro Production Life Cycle Parle Agro Production Cycle 12 1086420 12. Why Parle Agro? 13. Thank you