PROJECT PARLE AGRO

Customer satisfaction towards Parle agro products

CONTENTS

CHAPTER TITLE PAGE NO.

1

INTRODUCTION

2 RESEARCH DESIGN

3 COMPANY PROFILE

4 INDUSTRY PROFILE

5 FINDINGS

6 SUGGESTIONS AND CONCLUSTION

7 BIBILOGRAPY

8 ANNEXURE

EXECUTIVE SUMMARY


Be it a big city or a remote village of India, the Parle agro name symbolizes

quality, health and great taste! And this reputation has been built, by constantly

innovating and catering to new tastes. Due to change in market scenario i.e. rising

trend in Organized retailing, the distributors of Parle agro product would like to know

where its products are better placed. So this project emphasis on, “A Comparative

Study on sales of Parle agro products at Bengalore in Organized and Unorganized

retail sectors”.

Objectives of the Study

To find out the most preferred and fast moving Parle agro product’s both in

Organized and Unorganized sectors (food and beverages).

To know the performance of Parle agro product’s in Organized and

Unorganized sector.

To know the factors influencing the sales of Parle agro products.

To know the retailer’s view of introduction of new Parle agro products every 3

months.

Scope of the study:

The scope of study is limited to Bangalore city and the sample size is 100.


Research Methodology:

Primary data - Field Survey

Secondary Data - Reports from related websites.

- Company reports.

Area of research - Bangalore city

Research Approach - Survey Method

Research Instrument - Questionnaire.

Sample Unit - Retail stores and Super markets

Sampling Method - Stratified Random Sampling

Sample Size - 100 units (70 Retail stores and 30 Super markets).

Survey conducted on Geographical basis.


INTRODUCTION

INTRODUCTION

The concept of customer satisfaction occupies a central

position in business thought and practice. Due to growing pressures, the


task of providing and maintaining customer satisfaction has become most

important challenges currently facing business leaders, academics and policy

makers. Thus, it has become increasingly important for managers upon

designing, producing, marketing, and delivery customer satisfaction.

Customer satisfaction is equivalent to make sure that product and

service performance meets customer expectations. Many applied

researchers treat product quality and customer satisfaction as though they

were interchangeable concepts. However, theorists in customer satisfaction

are in agreement that the concepts are quite distinct


RESEARCH DESIGN


Company profile

Company profile

Parle Agro Private Limited engages in producing and selling beverages, bottled water, food products, and polyethylene terephthalate products in India. The company�s products include grape, apple, mango, and lemon drinks; and juices, snacks, and confectionery. It offers polyethylene terephthalate performs and caps for bottled water, beverage, edible oil, food, and pharmaceutical industries. The company was founded in 1985 and is based in Mumbai, India.


Parle Agro Private Limited is now expanding its Appy brand of apple juice with more SKUs (stock keeping units). The company is planning to push volumes of Appy and bring it on par with its largest selling brand Frooti, the mango drink. While both Frooti and Appy were launched in the same year (1986), it was Frooti which proved to be a leader in its category while Appy, the apple drink brand, lagged behind. Considering Appy had a single SKU (200 ml for INR 12) in the past, it has now been extended to six SKUs with price points ranging from INR 5 to INR 45.

Parle Agro Pvt., Ltd. Sings an Agreement with Keventer Agro to Set Up Food Processing Plant in Kolkata

09/3/2010

Parle Agro Pvt., Ltd. has inked an agreement with Keventer Agro Limited to set up a food processing plant in Kolkata to manufacture Hippo - Parle Agro's snacks brand. The agreement also delegates to Keventer the marketing, sales and distribution of Hippo. The plant, which will be an addition to the four existing factories in Ahmedabad, New Delhi, Hyderabad and Rudrapur, will cater mostly to markets in West Bengal, Bihar, Jharkhand and the North-East.

Parle Agro Pvt., Ltd. has launched Saint Apple Juice, made from green apples. The company will import the concentrate from apple orchards in Austria. The product will be packaged in the company's Hyderabad plant.

Company information Off Western Express Highway Chakala Sahar Road Parsiwada Andheri (E) Mumbai : 400099 Maharashtra ,India .Parle Agro Phone Number : (22) 67348000 Parle Agro Website : www.parleagro.com


Industry profile

In the 1950s the undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc. under its registered brand name Parle.

Over the years, the group split into three different companies – Parle Agro, Parle Bisleri and Parle Products. Currently, all three are separate companies with separate ownership and management. They also have different products manufactured under them. All three companies continue to use the family trademark name – ‘Parle’ under which the current companies are named.

Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become India’s favourite mango drink. It still has a leading market share.

Mr. Prakash Chauhan is the Executive Chairman of Parle Agro....

Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley.


A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles

In 2008, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands - Buttercup Softease and Softease Mithai.

Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company’s vision of becoming a major player in the foods and beverages industry

Parle agro products

Parle Agro Pvt. Ltd operates under three business verticals: • Beverages – fruit drinks, nectars, 100% Juice, sparkling drinks • Water – Packaged Drinking Water • Foods – confectionery, snacks

1. BEVERAGES -

Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packaging in India. Frooti is India’s favorite Mango drink and is ranked amongst the most trusted brands in numerous national surveys

Appy Classic: Launched in 1986 as an apple nectar and originally available in a white tetra pack with an apple and leaf graphic, today it comes in black tetra packaging. Appy remains the first apple nectar to be launched in India.

Appy Fizz: Launched in 2005, Appy Fizz is India’s first sparkling apple drink available in a champagne shaped PET bottle. Considered the ‘Champagne’ of Fruit drinks

Appy Fizz is a one of a kind product in the beverage market . Recently, Appy Fizz has been given a makeover in terms of a new packaging.


Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservatives.

LMN: Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has no artificial flavors or preservatives. LMN works as an ‘Emergency Lemon Refresher’, and tastes closest to authentic nimbu pani

Grappo Fizz: Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the sparkling fruit drinks category in India

], Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and has no close competition in the market. 2. 3. Snacks & Confectionery

Hippo: HIPPO is a baked snack with the goodness of wheat. It is available in seven flavors from around the world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted. These baked wheat munchies have no added MSG, no GMO, no cholesterol and zero trans-fat.

Confectionery -

Mintrox: Mintrox is a hard mint candy. It is available in two flavors - Hard Cinnamon Mint and Hard Menthol Mint.

Buttercup: Buttercup is a hard boiled candy; it is targeted at kids and adults alike.

Buttercup Softease: Buttercup Softease is a toffee which gives a uniquely chewy & smooth eating experience with a rich after taste.[citation needed] It is available in 4 variants – Strawberry, Coconut, Vanilla and Caramel.

Softease Mithai: Softease Mithai is a toffee. It is available in three flavors: Kaju and Kesar.

Parle Agro

FOOD & BEVERAGE INDUSTRY

PRODUCTION OPTIMIZATION SOLUTIONS FOR RESPONSIBLE AND PROFITABLE

OPERATIONS


TRENDS & ISSUES IN THE FOOD &

Global market forces are driving the continual evolution of the food and

beverage industry. Consolidation, changing consumer preferences and

increasing government regulations are dramatically impacting

manufacturing and business strategy. In this fiercely competitive

marketplace, you must offer a greater variety of products to meet consumer

demand. At the same time, you must consistently and cost-effectively

produce high quality products. To be successful , you need to focus on three

key business issues: financial performance, sustainability, and brand equity.

FINANCIAL PERFORMANCE

In today’s global marketplace, where growth via acquisition is prominent, the

key to sustained positive financial performance is the ability to understand

and respond to consumer demands and competitive pressures while

reducing cost of production.

INDUSTRY

SUSTAINABILITY

Manufacturers want to have a positive impact on society and the

environment. In addition, they want to turn sustainability challenges into

business advantages. At the heart of a well-planned sustainability program is

the belief that corporate investment in environmental and social

responsibility must strengthen business performance to be successful. It

must reduce environmental impact, achieve genuine economy in the use of

resources, deliver a return on investment, and enhance the equity of your

company. Through automation, three major sustainability objectives can be

addressed: • Energy conservation and efficiency • Environmental

responsibility and resource management • Safety for workers, machinery,

processes and products


BRAND EQUITY

Customer loyalty is key to the success of your business, and maintaining

customer loyalty is achieved through consistently manufacturing high-quality

products, batch after batch. In doing so you add value to your brand

PROJECT PARLE AGRO

Documents

Transcript of PROJECT PARLE AGRO