SOCIAL  MEDIA  IN  THE  WORKPLACE  The  Real  World:  

Instagram  

TwiAer  Facebook  

Pinterest   Linkedin  

Foursquare  

BRAND  The  Real  World:  Social  Media  in  the  Workplace  

Brand  is  the  intersec-on  of  how  you  wish  to  be  seen,  and  how  others  see  you.  

REPUTATION  The  Real  World:  Social  Media  in  the  Workplace  

Portlandia  –  Yelp  Review  

AUTHENTICITY  The  Real  World:  Social  Media  in  the  Workplace  

TRANSPARENCY  The  Real  World:  Social  Media  in  the  Workplace  

POLICIES  &  GUIDELINES  The  Real  World:  Social  Media  in  the  Workplace  

Think  before  you  engage.  

Consider  your  communi-es.  

Be  respecBul  to  your  audience.  

Add  value  to  the  conversa-on.  

Be  accurate.  

Be  transparent.  

Protect  confiden-ality.  

POLICIES  CAN’T  (AND  WON’T)  COVER  EVERYTHING  

The  Real  World:  Social  Media  in  the  Workplace  

Is  it  Moral?  

Is  it  Legal?  

Is  it  Ethical?  

Is  it  Under  My  Control?  

Is  it  Professional?  

Conflicts  and  their  ResoluSons  are  Rarely  Simple  

Be  transparent.  

Consider  your  communiSes.  

Think  before  you  engage.  

Be  respecWul  to  your  audience.  

Add  value  to  the  conversaSon.  

Be  accurate.  

Be  Yourself.  

QUESTIONS?  Thank  You!  

David  J.  Hinson  EVP  &  CIO  Hendrix  College  hinson@hendrix.edu  501-­‐505-­‐1525    This  Slide  Deck  may  be  found  here:  hRp://www.slideshare.net/davidjhinson/the-­‐real-­‐world-­‐social-­‐media-­‐in-­‐the-­‐workplace