Social media strategies in the workplace

SCIENCE | TECHNOLOGY | INNOVATION

Claire Tellefson

Social media strategies in the workplace

Career Bites

Thursday 29th November 2012

Federation Room Swinburne City Campus

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3SCIENCE | TECHNOLOGY | INNOVATION


Social Media Technologies Today

Proportion of total online users who interact with social networks regularly

Number of social networking users globally

80%

> billion

McKinsey Global institution July 2012 The Social Economy unlocking value and productivity through social technologies

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Social Media Technologies Today

70% Proportion of companies using social technologies

90%Proportion of companies using social technologies that report some business benefit from them.McKinsey Global institution July 2012 The Social Economy unlocking value

and productivity through social technologies

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Communication

28 hrsTime each week spent by knowledge workers writing e-mails, searching for information and collaborating internally


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Untapped Potential

Share of companies that derive substantial benefit from social technologies across all stakeholders:

• Customers

• Employees

• Business partners

3%McKinsey Global institution July 2012 The Social Economy unlocking value and productivity through social technologies

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Internal communications

“Two-thirds of the value creation opportunity afforded by social technologies lies in improving communications and collaboration within and across enterprises”.


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Challenge for Organisations

Transformational changes in organisational structures, processes and practices

Developing a culture that is:• Open • Transparent• Non-hierarchical• Knowledge sharing.

It could take years for the benefits to be fully realised, unless management innovations accompany technological innovations.

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Social technologies – Web 2.0

Social Net-

works

Keep connected through personal and business profiles

Media and file

sharing

Blogs

MicroBlogs

Publish and discuss opinions and experiences

Ratings and

Reviews

ShareWorkSpace

Evaluate and rate products, services, and experiences; share opinions

Crowd-sourcing

WikisForums

Co-create content, coordinate joint projects and tasks.

Discuss topics in open communities; rapidly access expertise

Search, create and adapt articles; rapidly access stored knowledge

Upload, share and comment on photos, videos and audio

Harness collective knowledge and generate collectively derived answers

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- Increasing speed of access to knowledge 77%- Reducing communication costs 60%- Increasing speed of access to internal experts 52%- Decreasing travel costs 44%- Reducing operational costs 40%- Reducing time to market for products/services 29%- Increasing number of successful innovations for new

products or services 28%

Source: McKinsey, The rise of the networked enterprise.

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% of respondents in companies using Web 2.0

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“We can help you understand how to use social across

your company to engage users, cultivate interactions and meet strategic objectives. It’s time

to embrace the power of relationships and the

impact of social networks on decision making, info sharing and business.”

Deloitte Australia


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- http://www.deloittedigital.com.au/blog

- Losing Talent - http://vimeo.com/52823710- Competition for the right people is fierce- Motivated, Engaged, Passionate, Successful

- Return on Learning http://vimeo.com/53045628


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Deloittes

http://www.deloittedigital.com.au/blog



http://vimeo.com/52823710

http://vimeo.com/53045628

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- Create- Watch - Upload- Follow- Add- Share- Comment- Tag- Bookmark


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Engagement

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- Tweeting the latest and greatest on all things digital

- Like us on Facebook to view our picks

- Lets Hangout. Add us to your circles in Google +


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Social Media Tools - Deloitte Australia

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- LinkedIn - Follow our updates and connect with us

- Vimeo - Be the first to comment on this video

Instagram – follow us

- Subscribe to our RSS feed.


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Social Media Tools - Deloitte Australia

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- IBM - Employee Engagement

- My Profile- My Communities - My Blogs - My Bookmarks - My Activities- My Files - My Wikis


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IBM

https://www-304.ibm.com/connections/blogs/87f3fbd1-c0ec-4f28-be5b-39e1a20ef11b/entry/draft_issc_interviews_blog_series_experiences_of_an_issc_road_warrior_meet_richard_gorzela6?lang=en

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- My Wikis - Create a central, collaborative place to manage knowledge and content with your team.

https://www-304.ibm.com/wikis/home?lang=en_US

- Create Content. - Groups of people jointly create and maintain content - Facilitates contribution and collaboration. - Wisdom of crowds - Generate valuable information for a particular subject.

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IBM – Wikis

https://www-304.ibm.com/wikis/home?lang=en_US

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- Why do they do this?

- Attracts Talent

- Crowd Source Ideas

- Promote personal excellence.

- Provide employees recognition

- Promote Transparency

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IBM – Share Intellectual Content

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- http://www.accenture.com/au-en/Pages/index.aspx

- Thought leadership on a wide range of business issues

- Learn about emerging technologies

- Career experiences from select employees.

- Personalised content for everyone.

Accenture - Social Media - Blogs

http://www.accenture.com/au-en/Pages/index.aspx

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Yammer

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Enterprise Social Network - Yammer

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- Blogs – Accenture

- Wikis - IBM

- Social Networks – Yammer – Swinburne

- Video Sharing

- Podcasts

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How do Employees Engage with the Tools

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1. Individual vs. Corporate Value

2. Strategy BEFORE Technology

3. Listen to the Voice of the Employee

4. Learn to get out of the way

5. Lead by Example

6. Integrate into Work Flow

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Social Media Strategy

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7. Create a Supportive Environment

8. Measure what Matters

9. Persistence

10.Adapt and Evolve

11. Collaboration also benefits the Customer

12.Collaboration makes the world a better place

Source: 12 Principles of Collaboration by Jacob Morgan on Oct 08, 2012

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Social Media Strategy

http://www.slideshare.net/JacobMorgan8

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Benefits

“Organisations that fail to invest in understanding social technologies will be at greater risk of having their business models disrupted by social technologies”

McKinsey

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Social interactions carry Risks

• Identity theft

• Loss of intellectual property

• Violations of privacy

• Abuse

• Damage to reputations

• Disruption to traditional business models

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Social Technologies

“The power stems from the innate appeal of interacting socially and the pleasure and intellectual stimulation that people derive from sharing what they know, expressing opinions and learning what others know and think.” McKinsey Global Institute

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1. Visit your company’s website

2. Get involved in Social media within your workplace

3. Find your voice and make a start.

4. Follow, like, share, comment and be visible.

5. Set yourself goals to learn new media.

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Social Media Challenges

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1. Join a professional social network.

2. Pick 5 Blogs you find interesting and start reading them.

3. Subscribe to the blogs you selected in Google Reader

4. Start commenting on the blogs you read.

5. Join Twitter and Follow 5 well-known industry leaders

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Career bite - Challenge

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Social media strategies in the workplace

Business

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