The Quick & Easy Guide to Choosing the Best Email Marketing System for Your Business

The Quick & Easy Guide�to Choosing the Best�

Email Marketing�System�

for YOUR Business�Unbiased side-by-side comparisons�of leading systems�

Features explained�

Find the system that meets�your� requirements�

Compare pricing structures�at a glance�

Provided FREE by www.small-business-database-marketing.com�

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LEGAL DISCLAIMER - The information and opinions within this document are for information purposes�only. They are not intended to constitute legal or other professional advice, and should not be relied on�or treated as a substitute for specific advice relevant to particular circumstances. The author shall accept�no responsibility for any errors, omissions or misleading statements in this document, or for any loss�which may arise from reliance on materials contained in this document. Certain parts of this document�link to external internet sites, and other external internet sites may link to this document. The author is�not responsible for the content of any external internet sites.�

While every effort is made to keep this guide up to date, we cannot guarantee that the information is the�most currently available.�

No mention of any organisation, company or individual, whether on these pages or on other sites to�which these pages are linked, shall imply any approval or warranty as to the standing and capability of�any such organisations, companies or individuals on the part of the author.�

COPYRIGHT - The author retains copyright in all of his material on this document; permission must be�sought from the author before such material may be used for any other purpose.�

V1 1 July 2011�

Choosing an email marketing system should be easy, right? But even�just a quick search on Google will reveal countless different systems,�each one promising the ultimate in performance and features.�Wading through all these options can become a difficult, stressful and�time-consuming chore.�

This guide has been written to help make the task quick and easy.�Our extensive experience and expertise of using email marketing�systems means we can advise you how to narrow down the options,�explain the features you might want and why, and help lead you to�the system that’s precisely right for YOUR requirements, YOUR�budget, YOUR business.�

Happy hunting!�

George Drever�Founder www.small-business-database-marketing.com�

Welcome�

www.small-business-database-marketing.com�

Choosing the right email delivery system can be crucial to the success of�your email marketing, and can help:�

·� Save you money�·� Avoid spam filters and deliver more emails to customer in-boxes�·� Provide features you actually need and use�·� Give good, fast support when you need it�·� Provide a system that’s easy and intuitive to use�

Why the right choice is so important�

Not all systems are equal�With so many choices out there, just how do you find the right one? There�are subtle – and not so subtle – differences between most systems. For�example, not every Email Service Provider (ESP) will charge you in the same�way, some charge for certain extras, others offer specific features, and some�are just plain not as easy to use or less efficient than others.�

Some systems, however, are�more� equal that first meets the eye! There are�ESPs who actually use another system to create and deliver your emails.�This is perfectly legitimate, and known as white labelling. It simply means�that a company has developed a system that it then offers as an off-the-�shelf package to others to brand up and sell as their own. There’s nothing�necessarily wrong with that, and it’s worth keeping in mind in case you�come across an email system that you haven’t heard of before. If it’s based�on a well-established email ‘engine’ (just ask), chances are it could be more�reliable.�

This will probably have the greatest influence on whether your email�campaigns reach your customers’ in-boxes or are caught by spam filters.�

There’s an estimated 50 billion or more spam emails sent�every day�, which�costs ISPs (Internet Service Providers) a huge amount to handle. Not�surprisingly, those ISPs try to make life as tough as possible for spammers.�Unfortunately, this makes things difficult for legitimate email marketers too.�

Choose a well-established & reputable�system�

Narrowing it down�


ISPs use two main factors when deciding whether to deliver an email or�treat it as spam. They are:�

·� Authentication� – is the email definitely from whoever claims to be�sending it?�

·� Reputation� – does the sender have an established track record of�good standards of email practice?�

You don’t need to know the technicalities of these factors. Ultimately, all�you want to know is how good your choice of ESP is at dealing with them.�Good, reputable and well-established systems will meet the ISPs�authentication requirements. Plus, they will have built close relationships�with the main ISPs to establish themselves as reliable and consistent sources�of legitimate email.�

All of which benefits you and your email campaigns.�

Look for a good client base and�testimonials�Ideally with large, well-known customers. It’s a good general indicator of�reputation and quality.�

Ask colleagues or associates which systems they use. It’s hard to beat first-�hand experience of how effective and easy (or not) a system is to use.�

Personal recommendation�


At the heart of this guide is the side-by-side comparison of some of the�biggest and best-known ESPs in the USA and UK. We’ve examined each�system to find out which features they have so you can see at a glance�which one best meets your requirements.�

What follows is a brief explanation of each of the main features. We�strongly recommend you read through every feature, and avoid dismissing�anything simply because it seems complicated or you don’t immediately�understand it. You might not realise you need a particular feature until you�become aware it actually exists!�

We’ve split features into four general groups:�

·� General (including cost and pricing structure)�·� Email campaign design�·� Email campaign delivery�·� Response and tracking�·� Other features�

General features�COST�First, establish if the system charges an initial licence fee. Check too for any�annual renewal fees.�

PRICING STRUCTURE�This will have the most impact on the ongoing cost of using the system.�Almost all systems will charge in one of two ways:�

·� the number of emails sent per month, or�·� the number of contacts stored�

Think very carefully about what your likely useage will be. For example, you�should compare costs if you store tens of thousands of contacts but only�plan to send an email once quarterly.�

FREE VERSION�Depending on your useage, it is possible to get all the benefits of using a full�commercial system for free. Now, not every system offers a permanently�

Email System�Features�


free version, and the ones that do obviously impose limits, but even those�can vary widely between systems.�

FREE TRIAL�All systems will offer a free trial (if they don’t, walk away). At the very least�this will give you a feel for the layout and ease of use. Check to see what�restrictions are placed on the trial version.�

Pay particular attention to the section you use to create your emails. Is it�easy to use and intuitive? It needs to be, because this part is where you’ll�encounter most challenges when creating your campaigns.�

SUPPORT�Creating an email campaign has a steep learning curve, so you WILL need�support, especially at the start. First, do they offer phone support? If you�have a tight deadline, one phone conversation can often fix an issue that�would take numerous emails.�

If there’s no phone support, how long do they take to respond to an email?�(This is where personal testimonials are particularly valuable).�

Is the Support Team based in your time zone? This may limit when you can�reach them, and is especially relevant if you’re in the EU and your system in�the USA (or vice-versa).�

COUNTRY OF LOCATION�Not only will this influence the times you can access support, but it may also�have legal implications for you. There are specific anti spam laws for�businesses within the European Union. These govern how you can�legitimately capture and use customer data for electronic marketing, ie by�email and text message. Of particular importance is the ‘soft opt-in’.�Visit our website� for more detail.�

If you’re likely to buy marketing lists from data brokers, then you�will� need�to choose a system that specifically allows this. See ‘Purchased Lists’ below.�

You should also be aware of something called ‘Safe Harbour’, which is an�agreement between EU and USA authorities regarding offshore transfer of�personal data. It could have implications for storing customer records in�another part of the world.�

There’s more information for UK businesses on Safe Harbour at�The Information Commissioner’s website�


http://www.small-business-database-marketing.com/anti-spam-laws.html#axzz1TxcZ5wD9

http://www.ico.gov.uk/for_organisations/data_protection/the_guide/principle_8.aspx

PRIMARY CONTACT ID�This is the unique identifier that the system assigns to every single customer�record it stores. It’s how it recognises one customer from another. Almost�every email delivery system uses the email address as the primary ID.�

So what? Well, it’s not an issue if all your customer records have an email�address. But you have a problem if you want to use the system to manage�all your customer records, including those without an email address. One�quick fix is to give such customers a dummy email address, which is hardly�ideal. A more permanent solution is to either use a high end email system�that has a full CRM (Customer Relationship Management) system built in, or�to have a separate CRM system and combine it with the email system using�API (see below).�

Look out too for off-the-shelf systems that are specifically geared up to�combine automatically with external CRM systems such as Salesforce.�

AUTO LIST DE-DUPE�This automatically removes duplicate email addresses for you. It’s a feature�that’s common to almost every system, and is hugely useful and labour-�saving.�

CRM SEGMENTATION�Segmentation is where you split your customers into groups such as male,�female, age, location, spending behaviour etc. It allows you to target�specific customers and send them highly relevant emails. It’s one of the�great advantages of database marketing.�

If you use your email delivery system to also manage your customer data,�then make sure your system offers segmentation. In reality, most do.�

WEBSITE SIGN-UP FORM�It’s crucial to try to capture customer information wherever people come�into contact with your business. We call these Customer Contact Points,�and your website is likely to be one of the most important. Having a sign up�form on your website makes it easy to automate the process.�

The good news is that most systems will provide you with the tools to create�a customised sign up form that automatically feeds the data directly into�your email system address book. The bad news is that those tools usually�just create some code that you then have to copy and paste into your�website. If you use a website developer, this would not be a big job for�them.�

Data management�


USE OF PURCHASED LISTS�The ultimate standard to aim for in database marketing is your own opted-�in database. However, there may be times when you want to quickly kick-�start a marketing campaign, or want to extend your marketing to a regional�or national level.�

One option is to buy a marketing list from a data broker. But will your ESP�allow this? In most cases the answer is no, especially if you use a US-based�system. These systems protect their Sender Reputation by only allowing�users to send emails to customers who have voluntarily opted-in to your�emailing list. In fact, you may have to provide documentary evidence of�this. It’s also the reason why non-EU based systems don’t allow the use of�the soft opt-in.�

There is only one system on our comparison list that allows the use of�purchased lists, and the use of the soft opt-in. Not surprisingly, this system�is based within the EU, in the UK.�

Email design�PDF UPLOADS�This feature enables you to place a PDF document online and create a link to�it in your email newsletter so that people can download it. It means the�PDF is not attached to the actual email, which helps reduce the risk of it�being treated as spam.�

Why might you want to use this feature? First of all, PDFs are a great way to�handle lots of content. Plus, they can be used when you want your�customers to print your email, maybe to keep for future reference (eg a�brochure, factsheet , or recipe) or as a promotional voucher to redeem in-�store.�

There’s more about creating and using PDF newsletters on our website.�Click here� to see a case study of an email campaign that uses PDFs, and�click here� to see how to create a PDF for use in an email campaign.�

If you want to use this feature but your email system doesn’t offer it, you�can still use PDFs. You will need access to your own webspace, plus some�basic knowledge of using a piece of software called an FTP (File Transfer�Protocol) client.�


IMPORTANT - even if you don’t use purchased lists, check the terms and�conditions of your chosen email system to ensure your customer data�meets their conditions. You may need to provide documentary evidence�of customers opting in.�

http://www.small-business-database-marketing.com/email-marketing-templates-ttf.html

http://www.small-business-database-marketing.com/email-marketing-newsletter.html

FREE TEMPLATES�Almost every system will offer free templates for your campaigns. These�should� have been created by designers who specialise in emails, using�techniques and layouts that specifically suit email marketing. This means�they will display properly in most email accounts and browsers, which is one�of the biggest challenges facing any email marketer.�

Free templates offer the quickest and easiest way to get your campaign out�the door. You simply insert your own text and images, tweak the basic�colour scheme if you wish, and send.�

To visit our website and find out more about using and customising free�templates�click here�

IMAGE LIBRARY�Some systems may offer access to an online library of images you can use in�your email. There is usually a cost involved. Nice to have, but certainly not�essential, especially when there are plenty of other low-cost sources of�excellent images such as�Bigstock Photo Library�

IMAGE STORAGE�Unless you create your email campaigns as text only (which may be a valid�option for you), you will probably use some images such as your logo or�product pictures. That means uploading and storing them in the email�delivery system. Some systems charge, while others don’t. Check for hidden�costs or restrictions on the volume of images you can store.�

DYNAMIC CONTENT�This feature allows you to automatically change certain parts of your email�campaign according to who’s receiving it. For example, you could have male�customers seeing one particular image or article, and female customers�seeing something different. It means you can have more than one version�of a campaign without having to create separate campaigns, with each�version tailored to suit the characteristics of the recipient.�

You can also use it to split or AB test your campaign (see below) to see�which version performs best.�

Your email address book needs to be segmented (split into groups) in order�to use dynamic content.�

Not every system offers dynamic content, while others may only offer it for�certain parts of your email, such as images.�

Is it worth having? Only you can decide. It’s a potentially powerful feature�that could hugely increase the effectiveness of your campaigns. However,�there are plenty of email marketers who happily never use it.�


http://www.small-business-database-marketing.com/free-email-newsletter-templates.html

http://www.bigstock.com/?refid=g0AFxCuIN1

PERSONALISATION�This is a standard feature of almost every system. It will automatically insert�personal information about each recipient, such as a name, address, a�product purchased, in fact anything you think would make your email more�personal and relevant to each individual.�You simply insert what’s called a merge field at appropriate places in your�email, choose the information you have on record that you wish to display�(eg first name), and the system will do the rest.�

SPLIT OR AB TESTING�This is a powerful feature that allows you to create different versions of a�campaign and find out which version performs best. Depending on the�system you choose, you’ll be able to split test different parts of your�campaign, such as the subject line, the ‘sent from’ name or email address,�the content etc.�

To visit our website and learn about the Golden Rule of AB testing�click here�

SPAM CHECKER�Almost every system offers a basic tool that checks if your email campaign�might be treated as spam by ISPs. It will usually look for potential problems�such as spammy words in your subject line and body text, too many images�compared to text and so on. Some systems offer an advanced spam check�along with an inbox preview (see below).�

These spam checkers can be useful in pointing out obvious errors or�omissions in your campaign. However, we have found that they’re still not�as effective as sending test emails to real live email addresses, and often�pass the spam check but still get caught by the spam filter.�

PRE-DELIVERY TESTING�This again is a standard feature of almost every system, and is a very�important one too. It allows you to see in advance how your email performs�when it reaches an email address. Does it get caught by the spam filter? Do�the images display correctly? Does the text format correctly?�

As we’ve seen, there are tools that can help make this process quicker and�easier, but still the very best way to see how your email performs is to send�it to real email addresses. Examine your email list to see which type of�email addresses are most common (or use an Email Client Identifier – see�below) and set up dummy email accounts to use for testing.�

Email delivery�


http://www.small-business-database-marketing.com/ab-testing.html

IN-BOX PREVIEW�This is a quick and convenient way to tackle the constant challenge of�making sure your email looks consistent in every in-box.�

It’s essentially an automated version of the above Pre-delivery Test Option.�It will send test versions of your campaign to a range of email addresses and�give you a screenshot of how the email looks in each in-box and in different�browsers. It’s often combined with an advanced spam checker too.�

Of course, you still have to rectify any problems, and different systems can�vary in how much help and guidance they give to do that.�

There’s usually a cost charged for this feature. If your chosen system�doesn’t offer it, you can always use an external version such as�Litmus�.�Note too that one of the systems in our comparison table offers this feature�even to non-subscribers.�

MOBILE EMAIL�Internet browsing using smartphones is becoming increasingly common.�This feature enables you to create a version of your campaign – usually text�only - that’s easy to read from a smartphone. Look out too for systems that�automatically create and send a mobile version of your campaign when a�subscriber has indicated that to be their preference.�

AUTO RESPONDER�This is a sexy and powerful feature of email marketing. It can automate�parts of your marketing, leaving you free to forget about them once set up.�It enables you to send a pre-designed email to customers that’s triggered�automatically by an action or event such as signing up for your newsletter,�buying a certain product, clicking a specific link in your last email campaign,�and even when it’s approaching their birthday. You could send just one�email, or a series of emails at intervals chosen by you.�

Although almost all systems offer auto responders, they do vary. Check to�make sure your chosen system can do what YOU need.�

To visit our website and find out more about the fantastic marketing�opportunity that capturing customer birthdays offers�click here�

Response and tracking�We’ve assumed you know that all email delivery systems provide reams of�statistics on things such as number of emails delivered, number opened,�which links were clicked, how many people unsubscribed etc etc. In this�


http://www.litmus.com

http://www.small-business-database-marketing.com/small-business-strategy.html

guide, we focus instead on more specific tools and features that you may�find useful.�

To visit our website and find out more about interpreting and using email�marketing metrics�click here�

SURVEYS�Some systems enable you to gather and collate customer feedback from�within your email campaigns. It’s a great way to find out what customers�think of your service, or even your emails. And what better way to find out�what people really think of your emails than to ask them? Are they too fre-�quent? Too seldom? Do they like the content? What would they like to see�more of, or less of? What influences their decision to open your email or�ignore it?�

You could also consider sending a survey email to subscribers who�haven’t�opened your recent emails. Give them a�great� incentive in the subject line,�ask them to help out by telling you why they haven’t read your emails, and�see how many subscribers you can re-engage.�

If your chosen system doesn’t offer surveys, you can always use an external�service such as�Survey Gizmo� and create a link from within your email.�

SOCIAL MEDIA INTEGRATION�Most systems now offer integration with social media that enables you to�connect your email marketing with the likes of Facebook and Twitter. Find�out who’s Tweeting and re-Tweeting your last email campaign, enable peo-�ple on your Facebook page to sign-up for your newsletter and have their de-�tails added automatically to your address book, and so on.�

GOOGLE ANALYTICS INTEGRATION�Google Analytics (GA) is an incredibly powerful tool that enables you to�track the activity and behaviour of people visiting your website. Some email�systems can add it to your email campaigns too, meaning you can continu-�ally track the behaviour of your email subscribers from the moment they�open your email to when they (hopefully) buy something from your website.�

There’s quite a variation across different systems - some don’t support GA�at all, while others have limited integration.�

CAMPAIGN ARCHIVE�Every graphic email campaign you create is in reality a one-page website.�That means it has a weblink, and as long as the webpage is active you can�direct people towards it at any time. In other words, you don’t�always� have�


http://www.small-business-database-marketing.com/email-marketing-metrics.html

www.surveygizmo.com

EMAIL CLIENT IDENTIFIER�This quickly and easily tells you how your subscribers are viewing your email�campaigns: Hotmail, Outlook 2003, Outlook 2007, Lotus Notes, iPhone etc.�Because emails can and do look different from one email client to another,�this helps you optimise the design and layout of your emails to specifically�suit your customers.�

TEXT MESSAGE SYSTEM�A few systems offer a built in text message marketing system, enabling you�to send and manage bulk text (sms) campaigns. You can of course always�use a separate text marketing system such as�Txtlocal�, but doing it from�within your email system may offer some integration.�

To visit our website and find out why you’d be crazy to ignore the power of�text message marketing�click here�

MICROSITE BUILDER�This is available on just one of our reviewed systems. It enables you to�quickly grab and re-create a replica of a webpage, and turn it into a landing�page. These are particularly effective when you want to direct someone�from your email campaign to a webpage that’s geared up with a very clear�message or Call to Action, eg to buy a specific product or sign up for a serv-�ice.�

RSS FEED�If you communicate to customers via a blog, some of those customers will�receive your blog updates by RSS (Really Simple Syndication). It simply�feeds out any new blog posts to those customers automatically. Some email�systems will also convert and feed the content of your email campaigns by�RSS.�

Other features�


to send them an email to see your newsletters. This is great for creating an�archive of newsletters that new or potential subscribers can refer back to.�

http://www.txtlocal.co.uk/?tlrx=20473

http://www.small-business-database-marketing.com/sms-campaign.html


Side-by-side�System�Comparison�So, not only do you now know more about many of the features that are�available, you hopefully have a better idea of which ones are useful to YOU.�That, combined with finding the right pricing structure, will largely�determine which system you choose.�

The next part of this guide is a side-by-side comparison of some of the best-�known systems on the market. They all offer at least a free trial, so narrow�down your choice based on features and cost, and sign-up for a trial period.�That way you’ll find the system that’s most intuitive and user-friendly,�another important factor in making the right choice.�

We’ll be adding to the systems reviewed over time. Even if your preferred�system isn’t reviewed, you can still use this features list as a benchmark.�

Dotmailer� Constant�Contact� Mailchimp� Campaign�

Monitor� iContact�

Visit website� Visit website� Visit website� Visit website� Visit website�

We say...�

ü�Best choice for UK�businesses�ü�Great support�Ð�Can cost more�

ü�Good all-rounder�Ð�Charge for extras�

ü�Fantastic features�ü�Very generous free�

version�

Ð�Missing some key�features�

Ð�Missing some key�features�

GENERAL FEATURES�

Cost� PAYG or monthly sub.�£15pm to £99pm�

Entry level $15pm up to�500 contacts.�

5000 contacts $50pm�



PAYG - $5 per�campaign plus 1c per�recipient. Entry level�

$15pm up to�500 contacts.�




Intitial licence fee� £295 to £995�(ex free version)� No� No� No� No�

Pricing structure� Number of emails sent� Number of�contacts stored�

Number of�contacts stored�



Free version� Yes, permanently. 500�emails sent per 30 days� No�

Yes, permanently. Up to�2000 contacts and�12000 emails sent�

monthly�

No�Yes, permanently. Up to�500 contacts and 2000�emails sent monthly.�

Free trial� Yes, as above� Yes. 60 days�(100 contacts max)� Yes, as above� Yes, but very limited� Yes. 30 days�

Support� Email and phone�(UK timezone)�

Online chat, email and�phone (US timezone)�

Online chat and email�(US timezone)�

24 hour email�(worldwide)�

Online chat, email and�phone (US timezone)�

Location� UK� USA� USA� Australia� USA�

DATA MANAGEMENT� Dotmailer� Constant Contact� Mailchimp� Campaign Monitor� iContact�

Primary contact ID� Email address� Unknown� Email address� Email address� Email address�

Auto list de-dupe� Yes� Yes� Yes� Yes� Yes�

CRM segmentation� Yes� Yes� Yes� Yes� Yes�

CRM integration�Yes. Automatic with�

Salesforce. API�available�

Yes, via API�Yes. Automatic with�

Batchbook. API�available�

Yes, via API�Yes. Automatic with�

Salesforce. API�available�

Web sign up form� Yes� Yes� Yes� Yes� Yes�

Purchased lists� Yes� No� No� No� No�

EMAIL DESIGN� Dotmailer� Constant Contact� Mailchimp� Campaign Monitor� iContact�

PDF uploads� Yes� Yes� Yes� No� No�

Free templates� 100� 400� ‘Hundreds’� Around 100� Around 650�

Image library� No� Yes, at a cost�(see below)� No� Unknown� Unknown�

Image storage� Unlimited�

Basic storage - 5 pics�and 5 docs. $5pm for up�

to 50MB and image�library�

Unlimited� Unlimited� Yes. 5MB max�

Dynamic content� Yes. Images and text�(top 2 packages only)�

Images yes. Text�unknown�

Yes - extensive options�available� No� No�

Personalisation� Yes� Yes� Yes� Yes� Yes�

EMAIL DELIVERY� Dotmailer�Visit website�

Constant Contact�Visit website�

Mailchimp�Visit website�

Campaign Monitor�Visit website�

iContact�Visit website�

Split testing�Yes. Subject line,�content and from�

address (top package)�

Unknown at time�of writing�

Yes, by subject line,�from name, delivery�

date and time�

Yes, by subject line,�from name and content�

Yes. Any part of the�email (Enterprise�

package only)�

Spam checker� Yes� Yes� Yes� Yes� Yes�

Pre delivery test� Yes� Yes� Yes� Yes� Yes�

Inbox preview�Yes, with advanced�

spam checker.�£5 per campaign�

No� Yes. Free for monthly�contract customers.�

Yes. $5 per campaign.�Available to non�

customers.�No�

Mobile email� No specific provision� No specific provision� Yes. Auto delivery of�optimised email�

Yes, but requires�manual coding� No�

Auto responders�Yes, single and multiple.�

Triggered by event,�action or date�

Yes, single and multiple.�Sent only to new�

subscribers�

Yes, single and multiple.�Triggered by actions�

and dates�

Yes, single and�multiple.Triggered only�

by date or new�subscription. Cost 1c�

per auto response sent�

Yes, single and multiple.�Info on triggers�

unavailable at time of�writing�

RESPONSE &�TRACKING� Dotmailer� Constant Contact� Mailchimp� Campaign Monitor� iContact�

Surveys� Yes. Additional charge�applies�

Yes. $15pm up to 5000�responses�

Has simple ‘poll’�function. Also full�

integration with external�systems�

No� Yes�

Social media integration� Yes� Yes� Yes� Yes� Yes�

Google Analytics�Integration�

Yes. Accepts Google�tracking links�

Limited. Does not�accept Google tracking�

links�Yes� Yes� No�

Campaign archive� Yes, as ‘Campaign�Feeds’�

Yes, up to 250�campaigns. $5pm extra� Yes� Yes� Yes�

Other features�

Email client identifier;�Text message system;�

Microsite builder;�

RSS feed creates�automated emails;�

Collect sign-ups offline;�Integrate with Amazon�

transaction system;�

Email client identifier;� RSS feed creates�automated emails;�

Small�Provided FREE by the�

website�

Database�Marketing�

Business�


LEGAL DISCLAIMER - The information and opinions within this document are for information�purposes only. They are not intended to constitute legal or other professional advice, and�should not be relied on or treated as a substitute for specific advice relevant to particular�circumstances. The author shall accept no responsibility for any errors, omissions or�misleading statements in this document, or for any loss which may arise from reliance on�materials contained in this document. Certain parts of this document link to external internet�sites, and other external internet sites may link to this document. The author is not responsible�for the content of any external internet sites.�

While every effort is made to keep this guide up to date, we cannot guarantee that the�information is the most currently available.�

No mention of any organisation, company or individual, whether on these pages or on other�sites to which these pages are linked, shall imply any approval or warranty as to the standing�and capability of any such organisations, companies or individuals on the part of the author.�

COPYRIGHT - The author retains copyright in all of his material on this document; permission�must be sought from the author before such material may be used for any other purpose.�

Notes�

Version 2. Last update 6 Aug 2011�

Email Marketing�Plan Checklist?�

Have you downloaded our free�

ü� Efficient�ü� Profitable�ü�Legal�

Make sure your campaigns are�

Email Delivery System Quick Comparison Guide�

http://www.small-business-database-marketing.com/email-marketing-plan-checklist.html

http://www.dotmailer.co.uk

http://www.constantcontact.com

http://www.mailchimp.com

http://www.campaignmonitor.com

http://www.icontact.com

http://www.dotmailer.co.uk

http://www.constantcontact.com

http://www.mailchimp.com

http://www.campaignmonitor.com

http://www.icontact.com

http://www.small-business-database-marketing.com

The Quick & Easy Guide to Choosing the Best Email Marketing System for Your Business

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