The Power of You: Creating Your Personal Brand

The Power of YouCreating Your Personal Brand

800-236-2246 • schencksc.com

Presented by:

Diane Roundy, MBA, Director of Growth & Business Development

[email protected]

920-996-1381

800-236-2246

Schenck SC is a full-service CPA and consulting firm. Any accounting, business or tax advice contained in this handout, including attachments and enclosures, is not intended as a thorough, in-depth analysis of specific issues or as a substitute for a formal opinion, nor is it sufficient to avoid tax-related penalties unless expressly indicated. We are not responsible for errors, misinterpretations, or omissions related to this information. Because the information presented is general in nature, and is subject to change, we urge you to contact us for personal advice before you act.

schencksc.com

Diane Roundy, MBA

ExperienceDiane oversees business development for Schenck, an accounting and auditing firm with locations throughout Wisconsin. She is responsible for developing practice growth strategy, marketing direction, sales management, brand building and business development training.

EducationUniversity of Wisconsin–Oshkosh, Masters in Business Administration

University of Wisconsin–Stevens Point, Marketing and Communication

Professional membershipsAssociation for Accounting Marketing

AGN International

Community involvementGreen Bay Packers, Board of Directors

Denmark State Bank, Board of Directors and Chair of Community Relations

Women’s Fund of Greater Green Bay, Past President

Girl Scouts of Northwestern Great Lakes, Board of Directors

Green Bay Press Gazette, Editorial Board

AwardsUW–Oshkosh Outstanding Alumni Award

FBLA Wisconsin Business Person of the Year

Green Bay Area Chamber of Commerce, Athena Award

Management Women, Professional Achievement Award

De Pere Business Association, Volunteer of the Year

Green Bay Advertising Federation, Silver Medal Award

Business and Professional Women, Inc., Young Business Woman of the Year

© Schenck sc 2015 6.15

Areas of specializationPractice growth strategy

Business development

Marketing direction

Strategic planning

Public speaking

[email protected] 800-236-2246

Director of Growth & Business Development

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The Power of YouCreating Your Personal Brand

Diane Roundy, Director of Growth and Business DevelopmentSchenck SC

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Contact Information

Diane L. Roundy, MBADirector of Growth and Business Development

Schenck SC

200 E. Washington StreetP.O. Box 1739Appleton, WI 54912‐1739

[email protected]

920‐996‐1381

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Responsibilities

• Growth – Strategy for expanded services, new markets

• Development of People– Mentoring and Coaching

– Leadership and relationship building skills

• Marketing Direction– One to many activities and tactics

– 8 Market Locations, 10 Industry Teams and 9 Service Lines

• Business Development/Sales– One‐to‐one activities and tactics


The Power of YouBuilding Your Personal Brand

• What is a personal brand?

• Why is a personal brand important?

• What is your personal brand? – How would you describe it?

– Does it stand out?

– What does it say to those you come in contact with?

• Become in charge of your brand – Making sure your brand does not take on a life of its own

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Personal Branding –What Is It?

• Personal branding identifies an individual’s assets, characteristics, strengths and skills

• It is a mix of how you present yourself and how others see you

• It is essential for career and personal growth



• It is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader

• It is a leadership requirement, not a self‐promotion campaign– It’s not about showcasing your achievements and success stories

• It represents the value you are able to consistently deliver

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• Less than 15% of people have truly defined their personal brand and less than 5% are living it consistently at work – each and every day

• Why? It can be extremely challenging– It requires a tremendous amount of self‐awareness, action

and accountability

• Developing your personal brand is a journey



• It extends beyond:– Your family

– Your friends

– Your department

– Your company

– Your community

• Actively thinking about your brand… over time the responsibility becomes natural and instinctual part of who you are

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Personal Branding –Why is it Important?

• If you don’t take charge of your brand – someone will

• Understanding your personal brand will help you both personally and professionally– It will position you;

– Provide consistency to others; and

– Help you reach your goals

• View your personal brand as a trademark– An asset that you must protect while continuously molding

and shaping it


People You Admire

• Words that describe him or her?

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Words that Describe

• Doom and gloom riding the broom!


Words that Describe – Diane Roundy

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Words that Describe – YOU


What is Your Personal Brand?

• Ask yourself and write down– What words describe you?

– What you expect others to experience from you?

– What is the total experience of having a relationship with you like?

• Ask a friend the same question

• Are the answers the same or similar in meaning?– If they are, good for you!

– If not, you have some work to do.

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Be in Charge of Your Brand

• Personal Strategy Map– Where you are today?

– Where do you want to go?

– Bridging Strategies – Steps to get there


Performance Appraisals

• Does your personal brand reflect the following:– Key Competencies

• Results oriented

• Positive impact

• Problem solving and decision making

• Diversity and inclusion

• Team player/coaching and developing others

• Communication

• Functional and technical expertise

– Individual Development Plan

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Developing Your Brand

• Building relationships

• Circles of Influence

• Networking

• Dress


Personal Strategy Map

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Developing Your Brand

• When working with others:

– Be mindful of what others are experiencing about you

• Is this the brand you want?

– It is similar to a job interview – expect that you are being evaluated by your peers

• Those who know how to live and manage their personal brand will earn their respect in any situation


Positioning Yourself

• Prepare before you go

• Identify common ground with strangers

• Practice self introductions

• Move from “guest” behavior to “host” behavior– Enter the room with confidence

• Remember eye contact and smile– Avoid a “roving eye”

• Nametag

• Handshake– Avoid the “jellyfish,” “knuckle breaker,” “finger squeeze,”

or the “covered handshake”

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• Quality contacts are a must– Look for people you either know or want to know

– Use the buddy system

– Position yourself between the entry and buffet/bar

– Following up on promises

– Do you mind if I follow up with you sometime?

– Seek out the “white‐knuckled drinker” and other people who will appreciate your interest and conversations

• You don’t need great opening lines – anything will work if it’s done honestly and with a smile



• Don’t be afraid to move in and join conversations – Approach groups of three or more

– Be open to others who “want in”

• Moving on– Spend no more than 8‐10 minutes with any one person

– Graceful exit: “Excuse me”

– Thank the host

• Handwritten notes

• Name nightmare (memory lapse)– Honesty is the best policy

– Introduce the person you are with

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Keys to a Lively Conversation

1. Keep up on the news ‐Newspaper, radio, TV, Internet

2. Read, read, read


The Significant Seven

1. Listen actively, not passively

2. Eye contact

3. Nodding

4. Smiling and/or laughing

5. Asking relevant questions that indicate interest and making statements that reflect similar situations

6. Facial expressions

7. Body language that is open and receptive

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The Power of YouBuilding your personal brand

• You understand the significance of personal branding

• Why developing your personal brand is important

• Strategies for determining and developing your brand

• Be in charge of it

Any questions? THANK YOU!

Diane Roundy, Director of Growth and Business Development

The Power of You: Creating Your Personal Brand

Self Improvement

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