Building Your Personal Brand -...

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Building Your Personal Brand & Business Etiquette

Transcript of Building Your Personal Brand -...

Page 1: Building Your Personal Brand - c.ymcdn.comc.ymcdn.com/.../BOMA-Personal-Brand-Business-Etiquette.pdf · YOUR PERSONAL BRAND? ... Create Your Brand Points Write Your Brand Story ...

Building Your

Personal Brand

&

Business Etiquette

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Chris Toliver – ACT Security Group

Spring Anklam – Stream Realty

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What is A Personal

Brand and Why Is It So

Important?

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“ALL ABOUT WHO YOU ARE AND

WHAT YOU WANT TO BE KNOWN

FOR” Forbes.com

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WHY SHOULD YOU BUILD

YOUR PERSONAL BRAND?

Creating a vision for your future and implementing that

vision will:

Help you build the foundation for future success; however you

define it

Open up more professional opportunities (better job)

Win more clients

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WHAT IS YOUR BRAND?

Have you ever thought about how you want

other people to perceive you?

What's your reputation?

“Oh Brad? Oh he is that insane party-animal that is always cracking jokes.”

OR

“Oh Brad? He is that incredibly driven Construction Manager that specializes

in new home development projects.”

Which would you prefer?

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SO…..

How do you come up

with a brand??

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Who you are

What you offer

Where you are going

Branding is about you:

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If you’re looking to grow the sales for a company, you

want potential clients to associate your personal brand

with a feeling of trust and long-term success and

satisfaction.

People Do Business with Who They

Know and Trust

INTEGRITY

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If you’re looking for a better job, you want your potential

boss at your ideal company to associate your personal

brand with something that she needs on her team.

STAND OUT

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BE YOURSELF

Everyone else is already taken

In today’s job market and entrepreneurial landscape, there is no

room for being another face in the crowd. You have to separate

yourself from the competition. You have to be more appealing

to your target audience and you can achieve it by creating a

recognizable personal brand.

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3 Steps

Create Your Brand Points

Write Your Brand Story

Be Consistent with the Message

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Start with your Brand Key

Points

What were Brad’s?

He is that incredibly driven Construction Manager

that specializes in new home development

projects.”

Construction, new home development, driven

Write down as many words as you can think of that you want people to associate with

you..

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Write Brand Story Communicates the three questions in an extended

version of your brand points:

Who you are

What you offer

Where you are going

3 Versions

• Long

• LinkedIn summary

• Elevator speech

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Be Consistent

Facebook

Twitter

Instagram

LinkedIn

Blog “About Me”

Business cards

Cover Letters

Resumes

Where do they know you?

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Always Build Network

Spend time where your audience spends time

Local Business Events/Organizations

Be involved

Social Networks

Blog/write/share

Read

Helps to understand the landscape

Conversation topics

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!Remember!

You only have 7 seconds to make a first

impression. 10 seconds to gain someone’s

attention (elevator speech).

Appearance is your first impression, not

what you say. May not seem fair, but is

reality. We all do it.

When you feel good about yourself, you

naturally convey confidence and a positive

attitude.

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Be yourself because everyone else is already taken

Always stand out – Be recognizable or memorable

Be Consistent

Have passion and be happy – enthusiasm and excitement

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Business Etiquette

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This is the first time in

American history that we have

had four different generations

working side-by-side in the

workplace.

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Dress Nonverbal communication

Professional message through your clothing choices

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Business

vs.

Business Casual

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Communication

Phone

In Person

Texting

Facebook/LinkedIn

Email

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Emails

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Think, write and think again

Use a meaningful subject line.

Proof and spell check your

email before you send it.

Take time to reply.

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Dining

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Confirmation Always confirm a meeting to make sure you have the

right time and place.

Arrive early

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Passing the Food Pass items together

Salt & Pepper

Bread & butter

Never intercept the pass

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Napkins Place in your lap AFTER everyone is seated

On your chair

On the table, NOT your plate

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Utensils Start from the outside and work inward

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Business LunchHow do you accept?

Make sure you block the time on your calendar and make sure it sticks.

Disrespectful of the inviters time if you cancel for a scheduling conflict.

Don’t know the vendor? Try the BOMA Directory.

Send a follow-up Thank You and confirmation.

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Business LunchAt the lunch:

Turn off your phone.

Don’t show up starving.

Don’t order the most expensive item on the menu.

Ensure your order is easy to eat and still have conversation.

Come prepared with a few casual, non-business topics in mind – helps avoid the awkward silence

Always be kind to the wait staff, no matter what happens. It reflects how you are in business.

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Alcohol: Probably not a good idea.

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Business Lunch

After

Write a Thank You Note to your

host/client.

Be respectful and provide any

information agreed to during the

meeting.

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After Business Hours Still representing your organization.

Be responsible with alcohol.

Be mindful of tabs.

Never know who you will run into.

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Did You Know?

At a BOMA Luncheon it is not appropriate to hand out business cards to everyone. Wait until asked. However, always carry business cards in case you are asked for one. Have your personal number on the card, not a general phone line.

Send a short note to anyone who gave you their contact info. Usually, someone who hands you a card or gives you their information is inviting a follow-up.

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Wisdom from the Elders

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I periodically hear “I don’t know how you can stand

the property management business, isn’t it nothing but

problems?” If you have that perspective, you should

find another business. I don’t see it as dealing with

problems, I see each situation as an opportunity to

build a relationship and be a hero of sorts. You have

the power to solve someone’s problem and the power

to create and determine the energy at your buildings –

it is up to you how you use your power. Leave your

personal mark on your buildings.

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Success is a goal. Excellence is a passion

Don't be scare to say you don't know!

Meet as many other professionals as possible so you can seek out peers for advice and help.

Learn as much as possible.

Listen more than you speak.

Train people well enough so they can leave. Treat them well enough so they don’t want to. ~Sir Richard Branson

“What would you do, if you knew you could not fail?”

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Foster the relationship of the people who report to

you. Learn from them

Treat everyone the same – Janitorial to CEO

Be mindful of social media

No chest hair

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Keep Calm and Carry On

Two tickets to Disneyworld that say “Celebrate

Everyday”

A poster of a fox in the middle of a pack of

hounds that say “look straight ahead, keep

your mouth shut and say nothing”

Suggested reading “The Hitchhiker’s Guide

to the Galaxy”,

Photo of a new Jaguar

My real mantra seems to be what I found when I took the earth

day quiz on google, I turned out to be a mantis shrimp, which

translates to “Mysterious and beautiful, but not afraid to use my

powerful claws to attack, stun and dismember prey”

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You can’t be in the right place at the right

time. You have to be in the right place ALL

the time.

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Everything you do is a

reflection of your

Personal Brand!

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What will the world see

as your reflection?

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Book RecommendationsThe Success Principles by Jack Canfield

The Slight Edge by Jeff Olson

7 Habits of Highly Effective People by Stephen R. Covey

How to Win Friends and Influence People by Dale Carnegie

Developing the Leader Within You by John C. Maxwell

Daring Greatly by Brene Brown

Other good ones:

The Five Dysfunctions of a Team: A Leadership Fable by

Patrick Lencioni

The Outliers by Malcolm Gladwell

The Leadership Challenge by James Kouzes

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Thank YOU!