Creating Brand Stories
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Taj Corporate Sales & Mark eting CREATING BRAND STORIES FESTIVAL OF MEDIA ASIA 2011 SINGAPORE
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Presentation at Festival of Media Asia 2011 on how luxury hotel brands like Taj are seeting new standards for global high-end tourism. The presentation specifically focuses on some of the social marketing initiatives taken to manage global growth
Transcript of Creating Brand Stories
Taj Corporate Sales & Marketing
CREATING BRAND STORIES
FESTIVAL OF MEDIA ASIA 2011SINGAPORE
Taj Corporate Sales & Marketing
Travel is Intrinsically
Social
Taj Corporate Sales & Marketing
Create anEcosystem of
Value
Taj Corporate Sales & Marketing
‘A day in the life of…’ series of contests
•A day in the life of contest of Master of Mixology•A day in the life of contest of A Wizard of Food Craft•A day in the life of contest of Snap-Happy Shutterbug•A day in the life of contest of Conjuror of Colors
Nicole GonsalvesTaj President
Ketan SanghviVBT Whitefield
Neeraj BhatnagarTaj Exotica, Goa
Personalized Co-Creation of Experiences
Taj Corporate Sales & Marketing
Customers Co-Create Value with Each Other
Taj Corporate Sales & Marketing
Transformative Engagement Driven By Employees
Taj Corporate Sales & Marketing
The Unsung Ambassadors
Taj Corporate Sales & Marketing
Employee Engagement & Social Recruiting
Taj Corporate Sales & Marketing
Creative Capitalism
Taj Corporate Sales & Marketing
Smart Basics Hotels
Taj Corporate Sales & Marketing
Conscious Capitalism
Taj Corporate Sales & Marketing
Corporate Citizenship
Taj Corporate Sales & Marketing
Create New Ripples of
Influence & Relevance
Taj Corporate Sales & Marketing
Appropriate New Platforms
Taj Corporate Sales & Marketing
• Travel is intrinsically social
• Create an eco-system of value
• Transformative engagement driven by employees
• Creative capitalism
• Conscious capitalism
• Create new ripples of influence & relevance
Taj Corporate Sales & Marketing
THANK YOU
Namrita SehgalDirector of Internet
MarketingTaj Hotels Resorts & Palaces
@NamritaSehgal
THANK YOU
Namrita SehgalDirector of Internet
MarketingTaj Hotels Resorts & Palaces
@NamritaSehgal
