The power of emotions
25
@CGINISTY THE POWER OF EMOTIONS Christophe Ginisty Creator of the ReputationWar Conference www.ginisty.eu
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Transcript of The power of emotions
@CGINISTY
THE POWER !OF EMOTIONS
Christophe Ginisty Creator of the ReputationWar Conference www.ginisty.eu
@CGINISTY
We all belong to an extravagant emotional species
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More than any other species, our emotions are social
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What’s new? 3 things
3 elements to think about
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-1- We have grown social networks
interactions on emotions
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-2- We spend our time sharing online what we like (and dislike)
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3. Reputation is social by nature
-3- Reputation is
nurtured by social interactions
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What is reputation made of?
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Communications
Behaviors
Competition
Trends
Beliefs
Legacy
Feelings
Personal experiences
Media coverage
RATIONAL EMOTIONAL
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What is the key?
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Sharing!
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Input Information
Information
Information
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Selection Appreciation Enrichement Sharing
Information
Personal life experience
Personal knowledge
Social influence
Feeling Personal contribution
Recommendation on social networks
@CGINISTY
Input Information
Information
Information
Information
Information
Recommendation
Information
Information
Information
Information
Information
Selection Appreciation Enrichement Sharing
Information
Personal life experience
Personal knowledge
Social influence
Feeling Personal contribution
Recommendation on social networks
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We all need to reach the ‘sharing’ zone
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We used to hope the audience
would get the information
We now hope the audience will be active by sharing the information
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2 examples that illustrate the power of emotions sharing
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THURSDAY
21 NOV 2013
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A team of French Video directors, “We are from LA” creates a videoclip on the song, starring Pharrel Williams and real inhabitants from LA, dancing on the song during 24 hours. The proposed message is as follows: we are happy 24 hours a day!
THURSDAY
21 NOV 2013
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You said 2 examples, what’s the next one?
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Emotions are fueling unmatched propagation [so we need to provoke emotions to get our messages heard]
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Paldies J
