@CGINISTY
THE POWER !OF EMOTIONS
Christophe Ginisty Creator of the ReputationWar Conference www.ginisty.eu
@CGINISTY
Communications
Behaviors
Competition
Trends
Beliefs
Legacy
Feelings
Personal experiences
Media coverage
RATIONAL EMOTIONAL
@CGINISTY
Input Information
Information
Information
Information
Information
Information
Information
Information
Information
Information
Information
Selection Appreciation Enrichement Sharing
Information
Personal life experience
Personal knowledge
Social influence
Feeling Personal contribution
Recommendation on social networks
@CGINISTY
Input Information
Information
Information
Information
Information
Recommendation
Information
Information
Information
Information
Information
Selection Appreciation Enrichement Sharing
Information
Personal life experience
Personal knowledge
Social influence
Feeling Personal contribution
Recommendation on social networks
@CGINISTY
We used to hope the audience
would get the information
We now hope the audience will be active by sharing the information
@CGINISTY
A team of French Video directors, “We are from LA” creates a videoclip on the song, starring Pharrel Williams and real inhabitants from LA, dancing on the song during 24 hours. The proposed message is as follows: we are happy 24 hours a day!
THURSDAY
21 NOV 2013
@CGINISTY
Emotions are fueling unmatched propagation [so we need to provoke emotions to get our messages heard]
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