The Patch, Sept. 2013: new contest & promotions rules on Facebook
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Transcript of The Patch, Sept. 2013: new contest & promotions rules on Facebook
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The PatchSocial media new features updates for marketers
September 2013
• New rules for promotions & contests on Facebook• 3 new media-friendly Twitter features• Target & manage top fans on Youtube
• Pinterest e-commerce alerts on price drops of pins• LinkedIn University Page: the alumni connection
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FacebookNew rules for promotion & contest on Facebook
Big change: you don’t need anymore third-party apps to manage contests & promotions on a Facebook Page. Implications for brands & agencies
• You can (legally) run a contest with voting mechanism using Like, Share, Comment
• It’s easier for small business to run a contest, and you should put more money on Ads
• Third-party apps still provides a better experience of both managing and playing
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FacebookThe edgerank is dead, long live the edgerank!
EdgeRank is dead at Facebook; news feed algorithm now close to 100k weight factors including new ones:
• Story Bumping (older stories you may have liked appears on reconnection)
• Last Actor (your top 50 friends & pages are up’d)
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FacebookFree images for Community Managers on Facebook
Community Managers can now legally use tons of free images from Shutterstock on Facebook Pages they manage:
• Search by keywords
• Multiple image uploads
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FacebookMore Twitter-like features on Facebook
Facebook catches up on real-time and Twitter with:
• Testing a “Trending” section in the newsfeed based on #hashtags
• Introducing “Chronological by Actor” display of Newsfeed
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FacebookPromoting events & restaurants on Facebook
Business owners have two new cool features on their Facebook Page:
• Promoting their events with Facebook ads: more attendees will come
• Booking a table at a restaurant (in the US for now) thanks a partnership with OpenTable
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TwitterMore context, more TV & journalism features on Twitter
More media-friendly features for Twitter on Social TV, journalism and conferences/events:
• “Related Headlines” section: tweets can display related articles from selected sources
• TV programs are now pushed with your timeline as they happen
• Local events around you are pushed on mobile through #hashtags and emblematic tweets
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GoogleNew report for Google Adwords for better PPC campaigns
Google updates reports for organic and paid search, allowing for:
• Less overlapping keywords
• More suggestions of new keywords
• Overall optimization of adwords strategy
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GoogleGoogle City Expert: get exclusive perks for reviews
Google competes with Yelp and local businesses review & rate website with “Google City Expert”:
• Rate & Review more than 50 local businesses
• Get perks & visibility from Google as a “City Expert”
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YoutubeYoutube helps brand target “top fans”
Youtube announces new feature for video creators & channels to better know their "top fans”
• A specific dashboard for video creators help identify top fans
• Specific channel allows distribution of exclusive content for top fans
• Combo with Google+: you can put top fans in a Circle and get more data on them
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PinterestPinterest launches e-commerce price alert feature
Pinterest now sends you an email notification whenever one of your pins drops in price
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LinkedInLinkedIn University pages for alumni and students
A great move and UX for LinkedIn new University Pages
• Showcase top alumni and Details about top industries & positions
• Links to existing LinkedIn groups of the university
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InstagramInstagram banning apps with “Insta” or “Gram”
Instagram intends to protect its brand image by forbidding third-party apps connecting to Instagram to use either “Insta” or “Gram” terms in their brand (above: “Luxogram”)
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FoursquareFoursquare trying passive tips on the go
Location-based social network Foursquare experiments passive tips on the go:
• App running in background
• Recommendations displayed as notifications as user gets near specific point of interests
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FoursquareRetargeting Foursquare users on desktop, mobile
Foursquare partners with Turn and sells part of its check-in data: Brands can do retargeting ads on Foursquare users, will be shown on mobile, tablets, and desktops
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Thanks!
Agence Tesla Asia, a social media agency in Singapore and [email protected]
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated
social media new features.