Julie Sheldon | Contest & Promotions
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Transcript of Julie Sheldon | Contest & Promotions
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1 Slide
DATING TIPS FOR SUCCESSFUL
SOCIAL CONTESTING
Julie Sheldon Director of Digital & Social Media
[email protected] 647-895-4871
@juliesheldon
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2 Slide
SOCIAL CONTESTING IS JUST LIKE DATING…
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3 Slide
YOU PREPARE
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4 Slide
YOU CAREFULLY DETERMINE YOUR LOOK
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5 Slide
YOU CHOOSE THE BEST LOCATION
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6 Slide
YOU DETERMINE WHO YOU’D LIKE TO ATTRACT
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7 Slide
YOU ENGAGE WITH YOUR TARGET
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8 Slide
IF THEY ENJOY THE ENGAGEMENT THEY’LL GIVE
YOU SOME INFORMATION
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9 Slide
WITH THE ULTIMATE GOAL OF CONVERTING YOU TO A
FAN
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10 Slide
On today’s agenda:
Discuss best practices around contests
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11 Slide
FOR THE LAST FEW YEARS,
ALL WE’VE BEEN HEARING IS:
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12 Slide
IN THE WORLD OF SOCIAL
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13 Slide
There are a TON of ways to engage your fans through
social.
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14 Slide
Contests Photos Wall Topics Custom Apps Videos Links Questions
40% 27% 24% 22% 21% 13% 11%
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15 Slide
CONTESTS AREN’T JUST ABOUT THE DOLLA DOLLA
BILLS Y’ALL
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16 Slide
IT’S ABOUT CREATING A
MEMORABLE UNIQUE
ENGAGING RELEVANT BRANDED
EXPERIENCE FOR YOUR
USERS
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17 Slide
WE’RE GONNA BREAK THIS DOWN TO MY
22 DATING TIPS FOR SOCIAL CONTESTING
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18 Slide
ANATOMY OF A CONTEST
THE STRATEGY:
THE BUILD:
THE PRIZE:
THE MANAGEMENT:
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19 Slide
ANATOMY OF A CONTEST
THE STRATEGY:
THE BUILD
THE PRIZE
THE MANAGEMENT
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20 Slide
Dating Tip #1 Dating isn’t for everybody
Contests aren’t always the answer
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21 Slide
Don’t hop on the bandwagon for the sake of hopping on the bandwagon and think it
through:
What seems like a good idea at the time, isn’t always a good idea
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22 Slide
You need to ask yourself:
What will success
look like? Why am I
doing this?
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23 Slide
DO YOU WANT:
BOOST SOCIAL VISIBILITY?
ENGAGMENT?
MORE EMAIL OPT-INS?
AUDIENCE?
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24 Slide
Dating Tip #2: Figure out where to take her before the date
Determine the best platform for the
brand and the target demo
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25 Slide
Dating Tip #3 Know what you’re working with
Do an audit of the client’s assets and
review what you are trying to do:
• Picture/Recipes submission?
• Creating content?
• Real-time responses/In the moment give-aways?
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26 Slide
Dating Tip #4 Give your date a good “user-experience”
Don’t forget about mobile!
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27 Slide
Dating Tip #5 Timing is everything
• What else is going on at that time? • Are you cannibalizing another program or complementing it? • Launch timing – consider your audience • Would a smaller on-page contest be better?
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28 Slide
Dating Tip #6 Size Doesn’t Matter
On-page contesting could be the answer
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29 Slide
ANATOMY OF A CONTEST
THE STRATEGY
THE PRIZE
THE MANAGEMENT
THE BUILD:
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30 Slide
Dating Tip #7 Figure out what she likes to do
Make your contest around people’s current behaviour
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31 Slide
Dating Tip #8 Give a little, get a little To Like-gate or not to Like-gate?
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32 Slide
Dating Tip #9 Easy on the questions! Don’t collect more information than you need
Would you rather…
Have you ever lied to your boss?
What animal would you be?
Have you ever been constipated?
Boxers or Briefs?
Kim Kardashian or Beyoncé? What’s your brother’s girlfriend’s
Mom’s name?
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33 Slide
Dating Tip #10 People do their homework
People read Rules & Regs
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34 Slide
Dating Tip #11 People don’t do their homework
People don’t read Rules & Regs
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35 Slide
Dating Tip #12 People want to post-game after a date
Don’t forget the share widget!
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36 Slide
Dating Tip #13 You have her attention, ask for her number!
Don’t forget the opt-in
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37 Slide
ANATOMY OF A CONTEST
THE STRATEGY
THE MANAGEMENT
THE BUILD
THE PRIZE:
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38 Slide
A quick poll
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39 Slide
Dating Tip #14 Don’t attract Gold diggers
Do not give away cash or pre-paid Visas unless it ties back to your brand!
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40 Slide
Dating Tip #15 It doesn’t have to be all or nothing
If you can, stagger the prizing throughout the life of the contest.
When it’s one grand prize, it’s demotivating.
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41 Slide
Dating Tip #16 No one wants to jump through hoops
If you’re going to have a high barrier to entry, make the prize awesome
and worth it
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42 Slide
Dating Tip #17 Don’t string your date along If your contest period is long, don’t wait until
the end to start fulfilling
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43 Slide
Dating Tip #18 Everyone needs closure Don’t forget the Contest Close page
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44 Slide
ANATOMY OF A CONTEST
THE STRATEGY
THE BUILD
THE PRIZE
THE MANAGEMENT:
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45 Slide
Dating Tip #19 Follow-through all of the way
If you are doing the contest, you need to do the community management
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46 Slide
Dating Tip #20 It’s ok to self-promote!
Get people excited!
Promote it through the editorial calendar, engage with people, link to submissions. You
need to the get word out!
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47 Slide
Dating Tip #21 It’s ok to play the field
Use multiple social platforms to cross-promote
It helps extend your reach and educates users on your multiple social networks
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48 Slide
Dating Tip #22 Don’t be over-eager!
It’s ok to not respond immediately…
…but do respond –even if it’s to thanking people for their responses.
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49 Slide
And now for a game!!
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50 Slide
What did they do
right?
What did they do wrong?
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51 Slide
What did they do right?
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52 Slide
What did they do right?
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53 Slide
What did they do right?
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54 Slide
What did they do
right?
What did they do wrong?
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55 Slide
Just remember: #1 Dating isn’t for everybody
#2 Figure out where to take her #3 Know what you’re working with #4 Give her a good user experience
#5 Timing is everything #6 Size doesn’t matter
#7 Figure out what she likes to do #8 Give a little, get a little #9 Easy on the questions
#10 People do their homework #11 People don’t do their homework
#12 People want to post-game #13 Ask for her number!
#14 Don’t attract gold diggers #15 It doesn’t have to be all or nothing
#16 No one wants to jump through hoops #17 Don’t string your date along
#18 Everyone needs closure #19 Follow through all the way
#20 It’s ok to self-promote #21 Don’t be over-eager
#22 It’s ok to play the field
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56 Slide
And you should have a very happy and successful
contest!
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57 Slide
Julie Sheldon
Director of Digital & Social Media [email protected]
647-895-4871 @juliesheldon