The coronavirus outbreak has impacted nearly every aspect of the global economy, forcing large enterprise ecosystems into an overall assessment of partner engagement and digital transformation.

Enterprises are discovering new opportunities for new types of digital relationships with their partners, customers, employees and suppliers. Digital engagement across the channel ecosystem is becoming ever more important to sustain relationships and even entire business practices in collaboration with your partners.

The next normal is all about driving increased partner engagement in a radically changed business environment.

channel strategies and programs all around partner engagement.

1. Assess Changes to Your Channel Partners’ Business

their preferences and drivers for engagement with their vendors.

� Work with you to understand the design of your partner program – partner segments and requirements,

� Select the best and medium performing partners for assessment discussion. Select partners from your “long tail” for lighter touch survey

� Engage selected partners to understand: Changes to their market focus Changes to their business models and processes to capitalize on that focus Desired changes to how they engage with their vendors – challenges they wish to overcome

What Will You Get

� A benchmark of current and future partner engagement against the backdrop of your current partner program

� A synthesis of partner business model changes due to the current pandemic and trajectory into the future

� Recommendations and digital engagement prototypes based on how channel partners prefer to do business in the future

How Long Will This Assessment Take

3–4 weeks

The Next Normal – A Focus On Partner Engagement

2. Recalibrate Your Partner Program and Partner EngagementArmed with an understanding of changes to your partners’ business, it may be time to redesign your own approach to channel partner engagement.

� Identify match-ups and mis-alignments between your current partner engagement practices and partner engagement preferences � Prioritize areas of highest value for you and for your partners’ business focus� Create plans of attack to improve engagement alignment � Recommend roll-out phases� Implement and communicate with partners

What Will You Get

�

� Collaboration with the channel team to implement some of the key recommendations

How Long Will This Phase Last

No less than 15 days; no more than 60 days

3. Measure and AdjustDo you have a way to measure your partner engagement as a result of this recalibration?

� Determine KPIs that will indicate partner engagement success� Determine critical dashboard reporting requirements

�

What Will You Get

� Partner engagement KPIs�

How Long Will This Phase Last

No less than 20 days; no more than 60 days

The Final Result? A highly competitive and successful partner engagement and digital transformation model designed for a rapidly changing business environment

linkedin.com/company/webinfinity-com twitter.com/webinfinitycom facebook.com/Webinfinitycomwebinfinity.com

https://www.webinfinity.com/https://twitter.com/webinfinitycomhttps://www.facebook.com/Webinfinitycomhttps://www.linkedin.com/company/webinfinity-com