The Next Big Thing start-up pitch: Offer Moments @ ad:tech 2016
The Next Big Thing start-up pitch: Tamoco @ ad:tech 2016
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TAMOCO IS NETWORKING THE WORLD OF PROXIMITY NEXT BIG THING 2016
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Transcript of The Next Big Thing start-up pitch: Tamoco @ ad:tech 2016
TAMOCO IS NETWORKING THE WORLD OF
PROXIMITY
NEXT BIG THING 2016
ABOUT US
ABOUT THE COMPANY
• Founded in 2012, here in in London• MVP launch and first revenue 2013, 4x revenue growth two
years running• Proximity Network launched in 2016PRODUCT
• Tamoco is building the world’s first proximity network• We connect IoT sensors to app and online audiences,
generating opportunities for personalised advertising, big data analysis, footfall tracking and much more
• Technology agnostic using WiFi, GPS, Bluetooth, NFC and QR as proximity triggers.
TEAM
SAM AMRANI Founder & Chairman
RUNE BROMERCEO
DANIEL ANGELCCO
VALUE OF PROXIMITY – NEXT STAGE OF MADTECH
Rightmessage
Right time
Righttarget
MAdTech Right location
The current MAdTech ecosystem has evolved to a stage where it’s possible to target consumers at the right time, with the right message to the right consumer.
Tamoco builds on this and enables brands to talk to their consumers at the right location.
Enables brands to push content based on location Works across proximity technologies. Tamoco can target consumers with existing assetsThe collected data extends and enhances existing MAdTech targeting capabilities.
Typical campaigns see double digit click through rates
Unique opportunity for brands to engage customers with great ROI.
CONSUMER EXPERIENCE
Mike is a phone junkie. He’s super social and often finds himself out of battery half way through the day.
As expected, Mike’s been a little too heavy on his phone and whilst out at lunch he finds himself running low on juice.
Unknown to him, the local branch of mikes phone network is 50 meters away. The app on Mike’s phone engages with the beacon in the store telling mike he can get a free charge because his battery is low.
Mike is so happy about his deal, he decides to renew his contract with his supplier and grab a new phone.
The retailer sees revenues increase, the third party apps that helped the retailer access Mike earn revenue and the consumer doesn’t feel spammed.
Sally loves cycling. She’s an avid smartphone user but doesn’t combine the two because she lives in the middle of a big city and is scared about the pollution affects if she cycles to work.
Sally has a couple of apps on her phone that contain the Tamoco SDK. The SDK understands where, how, when and how often her devices passes by each sensor in the network.
Via the SDK, We can help Sally’s mapping app to give her a low pollution recommendation based on real time data combining that with open source data from third parties.
Now Sally has all the data she needs to be able to get to work safely and with the route that’s least polluted her.
App developers, DMP’s and other parties can also make use of this data for a variety of purposes.
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MAGNUM PLEASURE STORE:
Tamoco worked with Magnum to create a proximity marketing campaign aimed at driving footfall to their Magnum Pleasure Store pop- ups in London and Paris. The activity consisted of 30 geofences around Paris and London in order to drive footfall to the stores and beacons for visit trackingTamoco measured 291,203 devices
hitting the geofences 89,627 notifications were delivered during this campaign, 3,279 clicked the notification
A total of 1 709 users who visited a Pleasure Store after receiving a notification
50.5% of all users receiving a notification visited the store
