The Next Big Thing?..Trinkets and Beads…

You’ve got to have the fundamentals in place first!

• Great website

• Great CRM (that’s used)

• An awesome communication plan

• Engaging social presence on key channels

• with a current conversation and content calendar

• Check my session on Wednesday re ‘If I were an Australian Real Estate Agent in 2014’

Video - Video - Video

• 73% of home buyers say video influenced their decision

• 12% of Agents have a video channel

• 16% of home shoppers view from mobile devices

• Ads with video have 43% higher click through rate

Video - Video -Video What do they want to see

• 86% want more about the community/lifestyle

• 70% want a tour of the home

• 38% want to see the special features

• 24% watch instructional videos

• 44% research real estate companies

• 30% watch customer testimonials

• Source: mashable.com NAR Research househunt.com

Send in the Drones!

• Link to Josh video

https://www.youtube.com/watch?v=EcD_nGv0tz4 https://www.youtube.com/watch?v=17iU1Gl__4Y

Video Tours go to a new level

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• https://my.matterport.com/webgl_player/#model=kw5RLJxMr8d

CRM’s

• The time has never been more important

• Relevancy - Frequency - Varying Touch Points

Remarketing!

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• A second, third, fourth and fifth bite of the cherry

Remarketing

Remarketing Pt ii

• Facebook Page and Specific markets

• Upload your LinkedIn connections

• Upload your database emails

Live Chat

Live Chat

Device Browser Location

Number of visits Pages viewed

Source

Accessed via mobile or desktop

Off shore Skills

odesk.com

fiverr.com

https://www.odesk.com/workdiary/#4cceu0b6cztb8rp7uduufa/keanekwa/20140728

Hear it Direct

• Listen to what your customers REALLY want

• 58/31

Lead Gen SitesBrand agnostic !Localised !Supported by -FB Ads -Letterbox drops Retargeting Press Ads !Sales leads Rentals leads Finance leads

Pinterest

Questions ?

Wednesday’s Session ‘If I were an Australian Real Estate Agent in 2014’