TRENDS. THE NEXT BIG THING.
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Transcript of TRENDS. THE NEXT BIG THING.
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DIGITAL HA CAMBIADO A EMPRESAS, AGENCIAS Y CONSUMIDORES
W!"#’$" #r%&'?
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DIGITAL HA CAMBIADO A EMPRESAS, AGENCIAS Y CONSUMIDORES
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GARTNER’S HYPE CYCLE.
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1. TECHNOLOGY TRIGGER
1. TECHNOLOGY TRIGGEREARLY PROOF-OF-CONCEPT STORIES AND MEDIA
INTEREST TRIGGER SIGNIFICANT PUBLICITY
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1. TECHNOLOGY TRIGGER
2. PEAK OF INFLATED EXPECTATIONS
EARLY PUBLICITY PRODUCES A NUMBER OF SUCCESS STORIES (AND FAILURES)
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1. TECHNOLOGY TRIGGER
3. TROUGH OF DISILLUSIONMENT
EXPECTATIONS AND IMPLEMENTATION FAIL TO DELIVER. UNFULFILLED EXPECTATIONS. THEY
JUST SURVIVE IF THEY IMPROVE.
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1. TECHNOLOGY TRIGGER
4. SLOPE OF ENLIGHTENMENT
TECHNOLOGY STARTS BEING UNDERSTOOD. SECOND OR THIRD GENERETION PRODUCTS
APPEAR FROM PROVIDERS.
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1. TECHNOLOGY TRIGGER
5. PLATEAU OF PRODUCTIVITY
BENEFITS SETTLED. MAINSTREAM ADOPTION. ASSESSING PROVIDER VIABILITY ARE CLEARLY
DEFINED.
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1. TECHNOLOGY TRIGGER
Hype Cycle for Emerging Technologies, 2013
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1. TECHNOLOGY TRIGGER
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Q("&#)*%' S%+f
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The Quantified Self is a movement to incorporate technology into data acquisition on aspects of a person's daily life in terms of inputs (e.g.
food consumed, quality of surrounding air), states (e.g. mood, arousal, blood oxygen levels), and performance (mental and physical).
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El término “Quantified Self” fue usado por primera vez en Wired Magazine por Gary Wolf y Kevin Kelly en 2007.
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INPUTS
STATES PERFORMANCEDATA
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INPUTS
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STATES
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PERFORMANCE
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B), D"#"
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1969 PROGRAMA64KB, 2KB RAM
Sólo funcionó 1 vez
APOLLO3,5K KM/H13,5K KG
HOMBRE EN LA LUNA356K Km
Nunca se había llegado
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2013 Requirió y generó decenas de Terabytes
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Pero BIG DATA no es sólo volumen.
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VOLUMENVARIEDADVELOCIDAD
…
INFOXICACIÓN
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¿QUÉ HACEMOS CUANDO HAY TANTA Y TAN VARIADA DATA PARA RECOLECTARLA, GUARDARLA,
ORGANIZARLA, ANALIZAR Y COMPARTIRLA?
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-% D"#" S.)%&#)$#
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¿CÓMO SE APLICA?
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¿CÓMO SE APLICA?(HOY EN DÍA)
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PLANNING HUMANCOMMERCE
ECOMMERCE COMUNICACIÓNCREATIVA
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PLANNING - BIG DATA ES EL NUEVO PLANNING.Existen distintas herramientas para obtener datos cualitativos y cuantitavos de miles de usuarios: sus comportamientos, gustos…
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PLANNING - BIG DATA ES EL NUEVO PLANNING.Existen distintas herramientas copara obtener datos cualitativos y cuantitavos de miles de usuarios: sus comportamientos, gustos…
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HUMAN COMMERCE - LOS DATOS SON EL NUEVO PETRÓLEOCuanto más datos tiene una empresa/plataforma sobre personas, más valor tiene.
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ECOMMERCEEl ecommerce es uno de los grandes beneficiados del BIG DATA, saber qué vender a tu cliente antes de que él quiera comprar, tener una venta predictiva en base a la recomendación.
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HASTA EL PORNO TIENE BIG DATA
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HASTA EL PORNO TIENE BIG DATA
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CREATIVIDADUso creativo del BIG en campañas de comunicación
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B)/0%#r1sábado, 29 de marzo de 14
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LA BIOMETRÍA ES EL ESTUDIO DE MÉTODOS AUTOMÁTICOS PARA EL RECONOCIMIENTO ÚNICO DE HUMANOS BASADOS EN UNO O MÁS
RASGOS CONDUCTUALES O RASGOS FÍSICOS INTRÍNSECOS
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1915Criminal Fingerprint Recognition
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FISIOlOGÍAHUELLA DACTILARMANOIRISFACIAL TRACKINGRITMO CARDIACOOLORDNATERMAL
COMPORTAMIENTOFIRMAKEYSTROKEVOZ
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1. TECHNOLOGY TRIGGERG"0)*."#)/&THE USE OF GAME THINKING IN A NON - GAMING
SCENARIO TO ENGAGE USERS IN SOLVING PROBLEMS
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1. TECHNOLOGY TRIGGER
JANE MCGONIGALhttps://www.youtube.com/watch?v=dE1DuBesGYM
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ej 2
R%0%0b%r:TECHNOLOGY IS FINE.BUT... WHAT’S THE STORY.
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OPEN-SOURCE PLATFORM BASED ON EASY-TO-USE HARDWARE AND SOFTWARE INTENDED FOR ANYONE INTERESTED IN CREATING INTERACTIVE OBJECTS OR ENVIRONMENTS.
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ej 1
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ej 1
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ej 2Dr/&% )#UNMANED AERIAL VEHICLE
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ej 2
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ej 2
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ej 2
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ej 2
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ej 2
3D Pr)&#)&,THE PROCESS OF MAKING A THREE-DIMENSIONAL SOLID OBJECT FROM A DIGITAL MODEL.
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ej 2
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I&'($#r1 I&&/v"#)/&
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E INCLUSO SE PLANTEAN YA NO HACER PUBLICIDAD
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ej 2
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ej 2
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C/&&%.#%' w/r+'
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I&#%r".#)v% R%#")+)&,CONVIERTE LA COMPRA EN UNA EXPERIENCIA INTERACTIVA E INMERSIVA.
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LA TECNOLOGÍA MOBILE HA LOGRADO QUE LOS EVENTOSYA NO SEAN EXPERIENCIAS ÚNICAS Y EXCLUSIVAS DEL ESPACIO FÍSICO
Y DE LOS ASISTENTES
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MÁS DE UN 80% DE LOS ASISTENTE A UN EVENTO USAN EL CELULARsábado, 29 de marzo de 14
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Más de un 80% de los asistente a un evento
usan el celular
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Más de un 80% de los asistente a un evento
usan el celular
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Más de un 80% de los asistente a un evento
usan el celular
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Más de un 80% de los asistente a un evento
usan el celular
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S%./&' S.r%%&
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TV was a big part of our lives, then it was popular to bash TV as a very passive viewing experience. Now brands and clients realize that it’s not really passive because of the ability to
interact, connect with content, and also the multiple devices people havewhen they’re viewing TV.”
BOB JEFFREY, Worldwide CEO, JWT
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ej 1
W%"r"b+% T%.!&/+/,1CLOTHING THAT INCORPORATE ADVANCED ELECTRONIC TECHNOLOGY THAT OFFERS FUNCTIONS AND FEATURES TO PERSON WHO WEAR IT.
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(INSIDE)
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(YOUR TURN)
SLIDESHARE: NOELGOMEZTsábado, 29 de marzo de 14