Page 1
Joyce Lee, MD, MPH
Doctor as Designer Twitter: @joyclee http://bit.ly/umichmed #umichmed
*Title inspired by @Doctor_V http://bit.ly/1GJkrXG
The Networked Public Physician*: Will you take the plunge?
Page 2
Social Media/Web Editor of JAMA Pediatrics
Page 3
Pediatric Endocrinologist Associate Professor
Clinical/Health Services Researcher
Page 4
Obesity & Type 2 diabetes: Biomarkers/Child Health Policy
Type 1 diabetes:
Learning Health Systems Mobile Technology/Data Visualization/
Participatory Design/Online Communities
Page 5
71 publications NIH R01 funding
Page 8
What is Twitter?
It’s a microblogging platform, a place to have a conversation
Page 9
@SeattleMamaDoc
@Doctor_V @EndoGoddess
@Dermdoc @kidney_boy
Your name? Your specialty? It’s up to you
Page 12
Tweet
140 characters
Page 15
#hcsm #s4pm #aca
#meded #quantifiedself #digitalhealth #dsma #bcsm
Hashtag
Page 21
RT = Retweet MT = Modified Tweet
h/t = Hat tip
Page 22
Following & Followers
Page 23
So now you know how to use Social Media,
but why would a doctor use it?
Page 26
Plus, haven’t you heard that “social media and medicine
is a dangerous mix”?
Page 30
BMJ, 2012 “Professionalism and social media can be an uneasy mix...”
Page 31
Remember HIPAA! Don’t talk about patients, even in
general terms
If you wouldn’t say it in an elevator, don’t say it online
Page 33
12-word Social Media Policy from Mayo Clinic
“Don’t Lie, Don’t Pry” “Don’t Cheat, Can’t Delete” “Don’t Steal, Don’t Reveal”
Page 36
What is appropriate for a physician in a public space?
Page 38
You are a Public Physician whether you like
it or not
Page 41
Conversations cannot be controlled, they can only be joined
-Facebook Effect
Page 43
Don’t be like Dr. Oz but check out these other
examples of MDs online
Page 47
A window into the patient experience
Page 48
Diabetes Online Community #doc
myglu.org
Page 55
Learn about patient-generated reviews, hacks, and tips
Page 57
iSeismometer app + Continuous Glucose Monitor
Page 58
Glucose Sensor + Flovent
Page 59
Learn about a patient-designed future of mobile technology and
social media for health
Page 83
Work with online communities and tools to conduct patient-
centered research
Page 88
Conduct and translate your research
Page 92
AHRQ grant- Personalized patient-centered data visualizations for diabetes
Page 100
Is an amazing and generous community of individuals
always willing to help
Page 105
The Uro-Twitterati
Page 106
Create new opportunities for open science
Page 107
Only pt with NGLY-1
Page 109
16 cases worldwide Parent advocacy/fundraising
Treatments Clinical Trials
Page 116
Social media is changing the paradigm of
who, what, and how health information is communicated
Page 121
http://ihavefoodallergies.tumblr.com
Page 122
Accomplish your goals as a future leader
in medicine
Page 126
Social Media is not going away
Page 134
Tweet frequently. Have something interesting to say.
Live-tweet events and breaking news. Find & follow people who share your
interests. Join the conversation.
Give more than you ask for. Join tweetups and Twitter chats.
Be yourself.
Page 135
Social media is changing what it means to be a doctor today
Page 136
Twitter: @joyclee @healthbyus http://www.doctorasdesigner.com/
http://twittersuperuser.com/ http://www.healthdesignby.us/
Special thanks to Dr. McKean,
Dr. Castle, Dr. Menon, Dr. Rivara, patients/ caregivers/docs online, & the human network!