Joyce Lee, MD, MPH
Doctor as Designer Twitter: @joyclee http://bit.ly/umichmed #umichmed
*Title inspired by @Doctor_V http://bit.ly/1GJkrXG
The Networked Public Physician*: Will you take the plunge?
Social Media/Web Editor of JAMA Pediatrics
Pediatric Endocrinologist Associate Professor
Clinical/Health Services Researcher
Obesity & Type 2 diabetes: Biomarkers/Child Health Policy
Type 1 diabetes:
Learning Health Systems Mobile Technology/Data Visualization/
Participatory Design/Online Communities
71 publications NIH R01 funding
What is Twitter?
It’s a microblogging platform, a place to have a conversation
@SeattleMamaDoc
@Doctor_V @EndoGoddess
@Dermdoc @kidney_boy
Your name? Your specialty? It’s up to you
Tweet
140 characters
#hcsm #s4pm #aca
#meded #quantifiedself #digitalhealth #dsma #bcsm
Hashtag
RT = Retweet MT = Modified Tweet
h/t = Hat tip
Following & Followers
So now you know how to use Social Media,
but why would a doctor use it?
Plus, haven’t you heard that “social media and medicine
is a dangerous mix”?
BMJ, 2012 “Professionalism and social media can be an uneasy mix...”
Remember HIPAA! Don’t talk about patients, even in
general terms
If you wouldn’t say it in an elevator, don’t say it online
12-word Social Media Policy from Mayo Clinic
“Don’t Lie, Don’t Pry” “Don’t Cheat, Can’t Delete” “Don’t Steal, Don’t Reveal”
What is appropriate for a physician in a public space?
You are a Public Physician whether you like
it or not
Conversations cannot be controlled, they can only be joined
-Facebook Effect
Don’t be like Dr. Oz but check out these other
examples of MDs online
A window into the patient experience
Diabetes Online Community #doc
myglu.org
Learn about patient-generated reviews, hacks, and tips
iSeismometer app + Continuous Glucose Monitor
Glucose Sensor + Flovent
Learn about a patient-designed future of mobile technology and
social media for health
Work with online communities and tools to conduct patient-
centered research
Conduct and translate your research
AHRQ grant- Personalized patient-centered data visualizations for diabetes
Is an amazing and generous community of individuals
always willing to help
The Uro-Twitterati
Create new opportunities for open science
Only pt with NGLY-1
16 cases worldwide Parent advocacy/fundraising
Treatments Clinical Trials
Social media is changing the paradigm of
who, what, and how health information is communicated
http://ihavefoodallergies.tumblr.com
Accomplish your goals as a future leader
in medicine
Social Media is not going away
Tweet frequently. Have something interesting to say.
Live-tweet events and breaking news. Find & follow people who share your
interests. Join the conversation.
Give more than you ask for. Join tweetups and Twitter chats.
Be yourself.
Social media is changing what it means to be a doctor today
Twitter: @joyclee @healthbyus http://www.doctorasdesigner.com/
http://twittersuperuser.com/ http://www.healthdesignby.us/
Special thanks to Dr. McKean,
Dr. Castle, Dr. Menon, Dr. Rivara, patients/ caregivers/docs online, & the human network!