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The Networked Brand: Using Online Tools to Network Offline
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Transcript of The Networked Brand: Using Online Tools to Network Offline
Social Networking and your Digital Footprint: The Networked Brand
Raul Pacheco@hummingbird604
http://hummingbird604.comhttp://www.facebook.com/hummingbird604
There’s faux pas… and then there’s THIS…
Your personal life
Your professional life
Identity
Privacy
I have a split personality disorder….
Actually, not really but you know what I mean…
My professional (academic) side
My personal side
I’ve spent the better part of the past four years managing two identities
Two things:
Privacy
AND
Identity
Elements of Identity
Elements of Privacy
Practical tips
• No sex, religion or politics– Unless you’re
prepared to deal with the consequences
Self-control and astute self-disclosure
Your privacy settings are KEY
(c) 2011
Self-monitoring
(c) 2011
Brand monitoring
(c) 2011
HootSuite columns
(c) 2011
Google Alerts
(c) 2011
Twitter Search
Your digital community can be structured around any social platform
Twitter: Monitor trends/hashtags to build on conversations
More practical tips
• Don’t HootSuite under the influence!
• If managing multiple identities/brands, switch browsers!
• Use social media to enhance your networking skills and broaden your offline network.
• Your online brand needs to present your professional self regardless of whether it's a personal account.
• Own and master your digital footprint.
My only shameless plug…
http://hummingbird604.com/book
In loving memory of an amazing blogger, friend and community builder:
Derek K. Millerhttp://www.penmachine.com (1969-2011)
Raul Pacheco@[email protected]://hummingbird604.com http://www.facebook.com/hummingbird604