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In Sync: Making Your Online & Offline Brand and Voice Congruent
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Transcript of In Sync: Making Your Online & Offline Brand and Voice Congruent
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Welcome…In Sync: Making Your Online and
Offline Brand and Voice Congruent
Cosmetic Social Media #VCS2012 @MoniqueRamsey
![Page 2: In Sync: Making Your Online & Offline Brand and Voice Congruent](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452aafcaf795907798b873b/html5/thumbnails/2.jpg)
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Meet MoniqueFounder, Cosmetic Social Media
20+ years experience: medical practice management, marketing, training, and consulting
Certified Social Media Strategist since 2009
Panelist, Speaker, Trainer
Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Named one of top 5 Medical Practice Facebook Pages (2010)
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
♥music, ♥USC, ♥sports, ♥spa days, ♥shoes &
♥driving fast ♥creative
endeavors!
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. –MarketingMagazine.co.uk
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Branding
Cosmetic Social Media #VCS2012 @MoniqueRamsey
• Who are you? • How is your
practice unique? • Could you explain
your brand to the person next to you right now?
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
The intrinsic believability your brand evokes – converts awareness to commitment.
Brand Trust
A promise of service, quality, dependability, benefit, etc. – not just for the product or outcome, for the company behind the product
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
Embrace it… Live it…
Breathe it…Sing it…
Sweat it…
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
Consistency
Make sure the brand image is
consistent across EVERY patient
touchpoint.
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
Facebook timeline cover photo
In-Office PromotionsWebsite
Social Media & Apps
E-blasts
Exam Room displays
Print: Ads & Collateral
Mailers
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
Mobile Marketing
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
Measure 4 ConsistencyStaff:
follow throughfriendliness
Office: comforthospitalitywait time
(appt., phone, etc.)Surgical Experience:
Pre-opSurgery DayPost-op
vs. patient expectations
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Cosmetic Social Media #VCS2012 @MoniqueRamsey
Questions?Thank You!