T h e M o s t Te m p t i n g M a p

Background

In Indonesia, there is a great competition among one bank and

another. Each of them shows best effort to promote their product,

especially from credit card line. To attract new customers, they

keep updating credit card promotion collaborated with some other

brands, such as : restaurant, fashion store, hotel, etc. to give a

special price and discount. This strategy seems working since

everyone loves SALE.

Problem

With many competitors, Citibank is constantly giving many

special deals to its customers. But it’s not enough yet,

because the competitions are getting harder. Besides, there

are still lots of people aren’t notice about Citibank promotion.

Target Audience : anyone who loves shopping either Citibank

customers or non customers

Objective : to help people (Citibank customers and noncustomers) find and notice about fantastic shopping promotionwith Citibank credit card in a way that they can enjoy.

Insight

Unfortunately, even when someone has credit card in theirwallet, there are many times they missed the current promotionand special offers. Sometimes they know about it if somebodytell them or they unintentionally see the promotional posterplaced right in front of the shops. Under this circumstances, theymay lose some fantastic deals from their favorite brand whenthe promotion period has finally been expired.

Interactive city shopping map

A giant touch screen map placed in public outdoor spaces that’s not only

showing a direction, but also shopping directory in every large shop / mall,

plus information about Citibank credit card spectacular deals.

People can explore the map then find any shop in the city.

In every partner outlet, we put a big callout to show special promotion with

Citibank credit card

When people touchthe shop image inthe screen, the mapwill show relatedpromotion in moredetails.

But when people is scanning any Citibank promotional flyer or print ad containing any product promotion into the cam attached in the screen, it will automatically display the

large tempting image of the related product.

Street Directory

Street directory is a popular web-based location finder in Singapore, Indonesia, and Australia. Lots of people rely on its main

feature to find the details of streets, places and buildings.

At the time people try to find any place inStreet Directory, they will be surprised tosee many brand logos in some areas.When they click on the brand logos, they’llfigure out about Citibank credit cardpromotion

Street directory mobile application with GPS navigation technology

Additionally, Citibank also create StreetDirectory mobile application to bringeasier way for mobile users to findinformation about store location andspectacular deals.

Share ItAs a part of the campaign, Citibank is utilizing Foursquare as a medium to amplify the information about Citibank credit card spectacular promotion, associated with any place in it to tease people with shopping temptation.

Results :

There will be lots of audience notice thiscampaign, because there is a tendency forthem to see a map every time they need toreach their destination. It’s really possiblethat after seeing the ‘map’, they will visitother places nearby their ‘true destination’because of the shopping deals temptation.

Plus, people will find it useful because there are times when many of them areconfused about the availability of any store in a mall or large shopping centre, e.g : Can I find Calvin Klein in this shopping mall?

And definitely, everyone will find out the visible benefit of having Citibank credit card.

Since everyone loves SALE, they will be tempted to swipe their Citibank card or

apply for a new one.

Your Citi never sleeps, go there, and get it done.

Explore the City map with Citibank and feel the temptation.