T h e M o s t Te m p t i n g M a p

Background

In Indonesia, there is a great competition among one bank and

another. Each of them shows a high effort to promote their

products, especially from credit card line. To attract new

customers, they keep updating credit card promotion in

collaboration with some other brands, such as : restaurant, fashion

store, hotel, etc. to give a special price and discount. This strategy

seems to be worked since everyone loves SALE.

Problem

With many competitors, Citibank has got their strategy by

giving many special deals to its customer. But it’s not enough

yet, because the competitions are getting tougher. Besides,

there are still lots of people aren’t notice about Citibank

promotion.

Objective : to help people find and notice about fantastic

shopping promotion with Citibank credit card in a way that

they can enjoy.

Insight

Unfortunately, even when someone has got their credit card, there are many times when they find it hard to know about current promotion and special offers. They can know it if somebody tell them or they unintentionally see the promotional poster placed right in front of the stores. When this situation applied, they may lose some fantastic deals from their favorite brand when the period has been expired.

Interactive city shopping map

A giant touch screen map that shows not only a direction, but also shopping directory in every large stores / malls, plus information about Citibank credit card amazing deals.

People can explore the map and find any store that they look into. In some stores / areas in the map, we put a callout to show special promotion with Citibank credit card

When people touchthe store image on ascreen, it will showmore detailsabout the promotion.

But when people scan any Citibank flyer or print ad showing any product promotion in it into the web cam attached in the giant screen, it will also display the large tempting

image of the product.

Street Directory When people try to find any place in it, they will see many brand logos in certain areas. When they click the brand logos, they’ll figure out about Citibank credit card promotion

Street directory is a popular location finder in Singapore, Indonesia, and Australia since it can show the real details about places and buildings.

Street directory mobile application with GPS navigation technology

We also create Street Directory mobile application to provide easier way for people to find information about store location and spectacular deals.

Share ItThe information about Citibank credit card discount will also be associated with any place in foursquare to tease people with shopping temptation.

Results : Many people will notice and love it,because they tend to look for anyinformation in a map every time they wantto go to a place. After seeing the ‘map’, theywill visit other places nearby because of theshopping deals temptation.

And many people will find it useful because many of them used to be confused about the availability of any store location in a mall or large shopping centre, e.g : Can I find Calvin Klein in this shopping mall?

And definitely, everyone will notice about the advantage of having Citibank credit card. Since everyone loves SALE, they will be tempted to swipe the card

or apply for a new one.

Your Citi never sleeps, go there, and get it done.

Explore the City map with Citibank and feel the temptation.