The Mobile Marketing Revolution - Creating Mobile Strategies That Work
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Transcript of The Mobile Marketing Revolution - Creating Mobile Strategies That Work
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Mobile RevolutionAre you on the guest list?
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Matthew Donegan-RyanDirector of Mobile Strategy
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Mobile Friendly• #
• @MatthewDR
• Follow the Golden Rule of Twitter
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Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
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It’s an app attack!
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2 Billion+smartphones/tablets
will be sold in 20147X
that’s the number of PCs expected
to be sold that year
has
65apps
installed127spends
minutes per day using apps
150times per day
checks their phone
The average smartphone user…
Source: Gartner
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Global app usage grew
115%in 2013
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70 billion iOS apps downloadedGartner estimates more than268 billion apps will be downloaded by 2017
0
10
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2009 2010 2011 2012 2013 2014Dow
nlo
ads to D
ate
(B
illio
ns)
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Checking email
Social networking
Navigation
Games
Videos / photos
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Being productive is going mobile
Source: ShoreTelSky
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People prefer mobile apps
Mobile apps Mobile web
vs.86% 14%Source: eMarketer
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Nomophobia
58% of men have it
48% of women have it
Source: The Telegraph
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noPhoneA technology-free alternative to constant hand-to-phone contact
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Even though 95% of marketersuse smart devices
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Mobile is still new
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Everyone is using smart devices
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And having more fun
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Time on mobile has nearly surpassed TV
Source: Flurry, 2013
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Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
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Money on my mind
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Is a mobile app worth the cost?
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Digital ads will overtake traditional in 2015
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2011 2012 2013 2014 2015 2016Source: marketingcharts.com
TV
Digital
Radio / Outdoor
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In-app sponsorships increase…
Brand awareness
Brand favorability
Purchase intent
…2x higher than general mobile advertising
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Investing is valuable
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Increase ROI
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Leverage push
• Send timely and relevant notifications
• Keep them updated and informed
• Get them excited for activities
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Expect no second chances
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Gain more insight
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Cut back on printing costs
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Create a more sustainable event that engages attendees all year long
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Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
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Nobody likes me
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We want asocial experience
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802 million daily active users
609 million are on mobile
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218 million daily active users
161 million are on mobile
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Share relevant content that’s unique to your experience
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Be a part of the social conversation
Leverage mobile apps to create connections
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Make your brand more popular
Follow
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Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
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Go native or go home
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“The biggest mistake we made as a company was betting too much on web (HTML5) as opposed to native.”
- Mark ZuckerbergCEO, Facebook
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What’s the difference?
Native apps…
Live on user’s mobile device
Can work offline
Integrate with device features (camera, GPS, and contacts)
Provide a snappier user experience
Allow push notifications
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The major players prefer native
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Cvent has 200 app developers
1/3
Android
1/3
Apple
1/3
Web
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The user experience is important
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Better for security
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Deliver a better performance on all devices
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Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
![Page 49: The Mobile Marketing Revolution - Creating Mobile Strategies That Work](https://reader033.fdocuments.in/reader033/viewer/2022052912/55a2077c1a28abcc788b4704/html5/thumbnails/49.jpg)
We’ve come a long way since Pong
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Use gamification to drive interaction
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IncentivizeYour app should be fun
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EngageEncourage users to take action
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RecognizeMake it memorable
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RewardWe love to win!
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Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
![Page 56: The Mobile Marketing Revolution - Creating Mobile Strategies That Work](https://reader033.fdocuments.in/reader033/viewer/2022052912/55a2077c1a28abcc788b4704/html5/thumbnails/56.jpg)
Psychic powers
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Future of
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What was the first phone with iTunes
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Is Google Glass a totally new innovation?
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US smartphone adoption is faster than any other major technology shift
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US smartphone adoption is faster than any other major technology shift
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You can predict the future
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Battery + LBS + Apps
‘Google Now’ at events
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Deliver relevant content to your attendees
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82% of people like reading content from brands when it’s relevant
Content Marketing
Association
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Facial Recognition + Glass + AR
Never forget a name, instant connections, and context
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Quantified Self + NLP + Big Data
Souped up speaker and exhibitor experiences
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iBeacons + Data + Cloud + Apps
Collect and be notified by the data tailored to you, personalized
by your online history
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94% of marketers surveyed stated that personalization is critical to current and future success
eConsultancy
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But fewer than 15% of businesses implement personalization on mobile
eConsultancy
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Use location and context to make things easier and better
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Facebook, Google, Yelp, Instagram, Twitter, and other popular apps use location-enabled features to boost engagement
Business Insider
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94% of smartphone owners search for local information
Business Insider
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Why waste time searching?
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Don’t advertizewith only proximity
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Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
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Thank You!