The Mobile Commerce Revolution
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Transcript of The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
For The VILLE
@thetimhayden - @webby2001
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“we$are$the$innovators$they$are$the$imitators”
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COMMERCE$EVERYWHERE
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1:1
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STRATEGY
!
Before
!
TECHNOLOGY
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GO OFFLINE
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GO OFFLINE
Consider!indoor/outdoor,!direct!mail….with!mobile!calls7to7action.!Think$“Line$of$Sight”
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TEST,$AND…
…TEST$AGAIN
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Where$Tomorrow’s$Consumers$
Creators$are$Today
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CONVERT…
…WHERE$THEY$ARE
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EXPLORE$PAYMENT$OPTIONS
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BUILD
RELATIONSHIPS
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Everyone
Is$a
NORM.
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Anyone$can$be…
$CLIFF.
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
@thetimhayden - @webby2001
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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There’s a Gap. !
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Online OFFLINE?Farmers Cowmen
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Online ?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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"I don't say I'm better than anybody else, But I'll be danged if I ain't just as good!"
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Follow The Customer First, Then The Data.
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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How To Follow The Humans…
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Low Hanging Fruit.
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Point-of-sale.
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Consumer Exit polls.
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Taxonomies.
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
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The Mobile Commerce Revolutionhttp://www.brandsavant.com/lda
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution