Mobile revolution & augmented reality
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mobile revolution & mobile 2.0Shaun Leow
& Faris NurHakim
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whatmobilerevolution
shows how the explosive growth
of mobile communication can have a huge impact
on
people’s lifestyles. It doesn’t just stop on a material level. It can have a huge impact on politics, the economy, businesses
and much
more.
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historymobilephones
1940s HANDIE TALKIESMotorola SCR-300
AKA: Walkie
Talkies. 2 way radio receiver
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historymobilephones
1980s First Cellular PhonesDynaTAC
8000 X Researched by MotorolaWeighed about 800g and had to be charged for
10 hours for a call lasting 1 hour. Sold only to businesses.
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historymobilephones
1980s Portable PhonesNokia Mobira
TalkmanWeighed 5kg
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historymobilephones1990s Market SegmentationNokia decided to segment its markets and reach out to consumers instead, by reducing the costs
of phones to get higher volumes. Nokia overtook Motorola and became the largest mobile phone seller.
Nokia 1610
Nokia 5110
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historymobilephones
21st
Century: Beginning of Modern Features
Nokia 8310 (2001)Nokia upped the ante by building premium features
not found in other phones at that time, such as infra-red, a calendar (that allows you to add events) and an FM radio.
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historymobilephones
21st
Century: Beginning of Modern Features
Ericsson T39 (2001)Ericsson, before joining Sony, were well known for building sturdy phones. This was the first phone that had bluetooth
built in.
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historymobilephones
21st
Century: Beginning of Modern Features
Ericsson T68 (2001)The world’s first mobile phone with a colour
display
didn’t come from Nokia nor Samsung, but Ericsson!
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historymobilephones
21st
Century: Beginning of Modern Features
Nokia 7650 (2002)Nokia decided to build the first Nokia set with a built-in camera
in the 7650 model. It also helped that the phone was featured in the movie Minority Report. Competitors soon followed up with built-in cameras.
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historymobilephones
21st
Century: Beginning of Modern Features
Sony Ericsson P800 (2002)Although it wasn’t perfect, the P800 showed us that it was possible for phones to double up as PDAs
(Personal Digital Assistants).
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historymobilephones
21st
Century: Beginning of Modern Features
Nokia N-Gage (2003)The N-Gage was Nokia’s answer to Nintendo’s very popular Game Boy Advance. It did prove one thing though, that mobile phone users were active gamers
as well.
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historymobilephones
21st
Century: Beginning of Modern Features
Motorola Razor V3 (2004)Motorola came back with a vengeance and set the standard for sleek design
in the industry with the Razor V3. Henceforth, mobile phones also became a fashion statement.
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historymobilephones
21st
Century: Beginning of Modern Features
Nokia 6680 (2005) HTC TyTN
100 (2006)
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historymobilephones
21st
Century: Beginning of Modern Features
Apple iPhone
(2007)Apple’s cleverly-built Apps library
on iTunes also overhauled the way we view phone applications. The success of the iPhone
and iTunes relationship showed that an extensive content library
and excellent user experience
would guarantee huge handsets sales.
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powermobilecommunication
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Second People Power Revolution
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Second People Power Revolution
In January 2001, Philippine President Joseph Estrada was driven from office by hundreds of thousands of angry citizens mobilized by millions of text messages and e-petitions. After 11 pro-Estrada senators voted to block evidence of the corruption in an impeachment trial of the President (Estrada was taking money from an illegal numbers racket), citizens began to circulate messages
like "The 11 senators are pigs!
S&@t, Estrada is acquitted! Let's do People Power! Pls. pass.”Text
messaging and cell phones become powerful
tools for the people organizing demonstrations in the main thoroughfare of Manila, and one carrier reported that the daily volume of text messages increased from 45 million to 70 million. Estrada called it a “coup de text”.
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Second People Power Revolution
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location-basedservices
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whatlocation-basedservices
information and entertainment service, accessible with mobile devices
through the
mobile network
and utilizing the ability to make use of the geographical position
of the
mobile device
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examplesMLBS
• yelp• foursquare• buUuk• SCVNGR• SG NextBuses
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whyMLBS
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Source: TechCrunch
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augmentedreality
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whataugmentedreality?
adding information and meaning
to a real object or space by taking them as the foundation and incorporating real-time technologies that add contextual data to deepen a person’s understanding
of the
subject.
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whoaugmentedreality?
• Medical• Aviation• Museum
• . . . consumers?
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howaugmentedreality?
Sixth Sense Technology on TED talks
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whyaugmentedreality?
• Everything has a history, and making that content available
to individuals when they are
at that place provides a richer experience. • Everyone has a social network
and the ability
to find out more about a person immediately through his social networks provides a better real-world social communication.
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thank you
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hands-onARsession