The Mobile Device and How It’s Changing Our Lives At Home | Matt Hobbs, Mobile Product Manager,...
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Transcript of The Mobile Device and How It’s Changing Our Lives At Home | Matt Hobbs, Mobile Product Manager,...
![Page 1: The Mobile Device and How It’s Changing Our Lives At Home | Matt Hobbs, Mobile Product Manager, Just Eat](https://reader035.fdocuments.in/reader035/viewer/2022081404/55a0aac71a28abad3d8b46e9/html5/thumbnails/1.jpg)
Home is Where the App Is
Matt Hobbs, JUST EAT
Mobile Marketing Life Conference27 November 2014
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Hello, I’m...
Matt HobbsMobile Product Lead
at
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At JUST EAT we connect hungry people..
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..with our takeawayrestaurant partners
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Our mission?
To empower consumers to love their takeaway
experiencewherever they are
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So where are our consumers?
Everywhere.Even at home.
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Our App’y Family
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Key Mobile Takeaway
H1 2014 JUST EAT processed 20.6m orders in the UK
June 2014: 56% of UK orders were mobile
Of course that wasn’t just pizza.
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Our mobile app goal is to give you a superpower..
..to order takeaway in a few taps.
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The Home of the ‘Future’
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Source: http://allencentre.wikispaces.com/Heath+Robinson
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The House of the Future, Now
• Quantified becoming SmartTrack, adjust, improve.
• EngageableYou can have a two way ‘conversation’ with your home
• A Hackable PatchworkNo sleek integration, just things that talk together
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Quantifiably ‘Smart’
The ‘quantified self’ movement is all about us.
By knowing what we do, our habits can improve.
Easily digestible info, little steps, big change.
A quantified house does this for our environment.
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Source: http://www.the-hot-spot.net/hands-on-with-the-moto-360/
Talk with your home
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Have An Engaging Conversation
Source: https://medium.com/@frogdesign/when-objects-talk-back-8eff3b252482
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Heath Robinson 2.0
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“Are you hungry?”
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The distant future (the year 2015?)
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Welcome home!
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“I’m on, and ready!”
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Perfect pizza mood lighting
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Try. Fail. Learn. Repeat.
We don’t always know what will work..
“We shape our tools,then our tools shape us”
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Thanks for listening!Any questions? Thoughts? Feel free to get in touch:
Email: [email protected]: @isUseful