The Minimum Lovable Product - UX Brighton January 2015
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THE MINIMUM LOVEABLE PRODUCT @ K U N G F U C A R L O S
C A R L O S S A B A / U X B R I G H T O N / J A N U A R Y 2 0 1 5
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GOOD AND CHEAP NOT FAST
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CHEAP AND FAST NOT GOOD
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GOOD AND FAST NOT CHEAP
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THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
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A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
OR A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
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“A startup is a temporary organisation designed to
search for a repeatable and scalable business model.”
Steve Blank
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9/10 STARTUPS
FAIL
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“THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
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MINIMUM VIABLE PRODUCT
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“IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
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“THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
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MINIMUM LOVEABLE PRODUCT
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THINK BIG
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START SMALL
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“BUILD SOMETHING THAT A SMALL
AMOUNT OF USERS LOVE”
SOURCE: Y COMBINATOR
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10 TIPSTO MAKE IT MINIMUMLOVEABLE
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1. BUILD SH!T THAT MATTERS
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STARTWITH
WHY?
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THE VISION
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TIP
PINPOINT YOUR PURPOSE & VALUES
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2. STAY FOCUSED
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IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
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3. TIMEBOX IT
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4. SOLVE ONLY HIGH VALUE PROBLEMS
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5 MINS
LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
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TIP
VALUE PROPOSITION CANVAS
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5. ADD SUPRISE AND DELIGHT
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CREATE AN EMPATHY MAP
TIP
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6. INVEST IN DESIGN
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DESIGNFOR
EMOTION
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OR PERSONAS
TIP
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7. GET ‘EM HUNGRY
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TIP
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8. BUILD YOUR TRIBE
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WHO’S GONNA LOVE YA?
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TIP CREATE A MANIFESTO
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9. BUILD IN REMARKABILITY
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SHOW YOUR PERSONALITY
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IF YOU CARETHEY’LL CARE
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6 STEPPS Social currency
Triggers Emotion
Public Practical value
Stories
TIP
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10. MAKE IT PART OF A STRATEGY
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GOOD STRATEGY DIAGNOSIS
GUIDING POLICY SET OF COHERENT ACTIONS
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5 MINS
PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
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IN SUMMARY
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GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
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VIABLE DELIGHTFUL
REMARKABLE TRIBAL
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VIABLE
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VANITYFlickr image from angermann
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VALIDATION
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DELIGHTFUL
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DESIGNFOR
EMOTION
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(n) ROBOTA PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
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REMARKABLE
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THE NET PROMOTER SCORE
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TRIBAL
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BUILD YOUR TRIBE
8
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GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
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BUT… BE AWARE
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A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA
OR A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
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@KUNGFUCARLOS WWW.SPOOKSTUDIO.COM