A Lovable Marketing Campaign

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How to create marketing campaigns prospects and customers will love

People don’t like to be sold…

but they love to buy!

“If they like you,

and they believe in you,

and they trust you,

and they have confidence in you…

then they MAY buy from you.

- Jeffrey Gitomer

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How to Create a Lovable

Marketing Campaign

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Produce a Compelling Marketing Offer

Place the Offer on Your Website

Promote the Offer

Nurture the Leads who Convert on That Offer

Measure Your Success

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What is a Lovable Offer?

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• Offers can take any number of formats

• Ebooks

• Whitepapers

• Webinars

• Demos

• Tip Sheets

• Infographics

• Videos

• Templates

• And so on…

Create a Lovable Offer

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Make sure your offer is attractive to your customer

persona

• What challenges do your customers typically have?

• What keeps them up at night?

• What topics have been interesting to past leads?

• How do their questions/needs change over time?

Create a Lovable Offer

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Map your content to the stages of the decision process:

• What questions do new leads have?

• What questions do people need answered right

before they buy?

• How does a persona’s needs change over time?

You have a lovable offer.. Now what?

• Once you build a major offer, you need people to find it and

get it.

• It’s like if you build a major theme park, you need to have the

roads, bridges, and billboards that bring people there.

• Call to action buttons are like the billboards.. they make your

offer visible.

• Blogging, social media, and email is like the roads and

bridges.. they help people get to your offer.

• Landing pages and forms are like the tickets people need to

buy to get into the theme park.

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Place the Offer on Your Website

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Placing the Offer On Your Website

Nurture Leads Who Convert

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Show Love to Your Leads

• Develop emails that bring leads back to you.

• Email content needs to address persona specific needs.

• Schedule emails based on persona sales cycle.

• Start at the top of your persona sales cycle and work

DOWN.

• Test, Test, Test!

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Email #1

Day 10

Download Our New Lead Generation

eBook

Email #2

Day 20

Watch “How Using Targeting Email can

Increase Leads”

Email #3

Day 40

Receive a Demo of the HubSpot Contacts

Tool

Nurture Leads Who Convert

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Nurture Leads Who Convert

Promote the Offer

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How to properly promote your offer through social media

• Decide on the timing.

• Choose what social networks work best for this offer

• Use a Hashtag

• Change up your messages

• Measure your success and replicate what works.

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Promote the Offer

Measure Your Campaign

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Build Lovable Marketing Campaigns

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• Webbright can help you

create marketing

campaigns your prospects

will love

• Visit us online to learn

more about our campaign

packages.

• webbrightservices.com

Because people don’t like to be sold, but they love to buy!