The Latest and Greatest iBeacon Stories

December 2015

December Overview

With the holidays approaching, December has

been a quieter month for beacons - though they

have been very involved in holiday sales.

That said, brands like Monoprix and Southbank

Centre are making their move. We were excited

to see beacons in our hometown at FCB as well.

1. FC Barcelona is using beacons2. Columbus - the first beacon city in the US3. Facebook helps nearby brands tailor ads4. Beacons at 22 Paris Monoprix stores5. Southbank Centre app featuring beacons6. Wayfindr – an open standard for beacon

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Top Stories

They currently have beacons at the entrance to Camp Nou, FC Barcelona’s home arena.

To learn more: FCB Beacons

FC Barcelona is using beacons

Columbus has just launched the Columbus Safe City initiative.

To learn more: Columbus Beacons

Columbus will be the first US beacon city

It will begin to share anonymous, aggregated information about their user’s locations with marketers.

To learn more: Facebook Tracking

Facebook will help nearby brands tailor ads

The beacons are located in areas of coffee, laundry care, toothpaste and shampoo.

To learn more: Monoprix Beacons

Beacons at 22 Paris Monoprix stores

100 beacons are being placed all across the 21 acre area. It will be the largest beacon zone in the UK.

To learn more: Southbank Center App Beacons

Southbank Centre app to feature beacons

This project is backed by a million dollar grant from google.To learn more: Wayfindr Beacons

Wayfindr – an open standard for beacon nav.

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