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Top 5 Beacon Stories From June 2015

Contents

OverviewIt can be tough to keep up with all the proximity

marketing news. The movintracks and iBeaconsblog team have put together the best stories to get your

creativity going. :)Many companies are innovating and deserve a

special shout out.

As a potential customer checks out the car, the beacon would send information straight to their smartphone.To learn more: Ford cars to sell themselves with beacons

T

ThThe app uses GPS and beacons to help find the

user’s location and offers them an audio tour

guide.

To learn more: Detour – a tour app enhanced by beacons

Starting in Texas, thousands of restaurants and businesses will provide data on cultural trends via beacons.To learn more: CultureMap will launch 200,000 beacons

China Central Television ran a pilot program at 40 tourist attractions with over 4,200 intelligent sensors.

To learn more: 150,000 tourists participate in Beacon test in China

To learn more: Macy’s and IoT

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