The importance of video in creating a successful content ... · Five reasons why it’s all about...
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The importance of video in creating a successful content strategy and influencing consumer choices - James Read 1 @GiantPeach @itsJamesRead
Transcript of The importance of video in creating a successful content ... · Five reasons why it’s all about...
The importance of video in creating a successful
content strategy and influencing consumer choices
- James Read
1
@GiantPeach
@itsJamesRead
Globally, consumers will spend more than one
hour (67 minutes) a day watching online video this
year, up from 56 minutes in 2017. This figure is
expected to increase by 9 minutes a day, on
average, each year until 2020.
- The Drum, 16 July 2018
By next year, online content will consist
of 80% video marketing, with mobile
consumption of video content
continually rising by 100% annually. - Forbes 2018
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90% of people watch videos on their mobile
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- dreamgrow.com
The visual
consumer
The visual
consumer
Five reasons why it’s all about
video marketing:
1. Video delivers a message
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Five reasons why it’s all about video
marketing:
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2. Video improves web traffic
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Five reasons why it’s all about video
marketing:
Using the word “video” in an email
subject line was found to increase open
rates by 19% and click through rates by
65% - Hubspot
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3. Video helps win sales
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Five reasons why it’s all about video
marketing:
81% of people say a brand’s
video has convinced them to
purchase a product or service - Adobe
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3. Video educates
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Five reasons why it’s all about video
marketing:
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4. Video can offer support
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Five reasons why it’s all about video
marketing:
Video content types
Vlog (or video blogs)
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Culture/Behind the Scenes
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Interviews
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Events
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Explainers
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Product reviews
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Testimonials
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Choosing a video
format
Social media video generates
1200% more shares than text and
image content combined your
customer - Wordstream
Facebook videos receive 135%
more organic reach on average than
a Facebook photo. - Socialbakers
82% of Twitter users watch video
content on Twitter . - Twitter
Long-form video
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Short-form video
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Live video
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Stories
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Video marketing is THE most element
of your content strategy
Up-to-date Guide to Social Media
Video Specs www.sproutsocial.com/insights/social-
media-video-specs-guide
For more tips then take a look at our
video marketing guide
www.giantpeach.agency/blog/be-seen-to-be-heard
Stand 940
The importance of video in creating a successful
content strategy and influencing consumer choices
- James Read
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@GiantPeach
@itsJamesRead
