Using Digital Signage To Boost Your Brand’s Performance
-
Upload
andrija-frincic -
Category
Education
-
view
542 -
download
2
description
Transcript of Using Digital Signage To Boost Your Brand’s Performance
![Page 1: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/1.jpg)
USING DIGITAL SIGNAGE TO BOOST YOUR
BRAND’S PERFORMANCE
![Page 2: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/2.jpg)
about.me/bobrock
![Page 3: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/3.jpg)
BobRock?
![Page 4: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/4.jpg)
Digital signage
Digital signage is a form of electronic display that shows Television programming, menus, information, advertising and other messages.
http://en.wikipedia.org/wiki/Digital_signage
![Page 5: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/5.jpg)
Digital signage
Digital signage is any form of business communication where a dynamic messaging device is used to take the place of, or supplement, other forms of messaging.
A Beginner’s Guide to Digital Signage
![Page 6: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/6.jpg)
Digital signage
![Page 7: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/7.jpg)
Why?
Digital signage taps into people's love affair with television without the expenses and headaches of actually delivering „real” television.
![Page 8: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/8.jpg)
Why?
Digital signage offers those with something to say a way to deliver their message in a targeted, effective manner.
![Page 9: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/9.jpg)
Why?
Digital signs can be updated within minutes to take advantage of special opportunities or circumstances (unlike printed signs).
![Page 10: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/10.jpg)
Why?
Digital signage messaging can be created to appeal to the needs and desires of audience as they change through the day (dayparting).
![Page 11: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/11.jpg)
Why?
Combining traditional digital signage with interactive capability in a hybrid solution is powerful for anyone who has message to deliver and transaction to conduct.
![Page 12: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/12.jpg)
Why?
People want to engage with brands they care about, and integrating social media into digital signage makes it even easier for people to engage.
![Page 13: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/13.jpg)
How?
The more you know about your customer, the more relevant your social media will be for them.
![Page 14: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/14.jpg)
How?
If a consumer sees social platform integrated into digital sign, it is a signal that the consumer can interact with brand (You) through that platform.
![Page 15: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/15.jpg)
How?
Ensure that your digital sign is in visually prominent location.
![Page 16: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/16.jpg)
How?
Engage you customer, don't wait for them to engage you.
![Page 17: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/17.jpg)
How?
Be patient!
![Page 18: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/18.jpg)
Case study
All characters appearing in this work are fictional. Any resemblance to real persons, living or dead, is purely coincidental.
![Page 19: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/19.jpg)
Case study
![Page 20: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/20.jpg)
Case study
![Page 21: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/21.jpg)
Case study
![Page 22: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/22.jpg)
Case study
![Page 23: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/23.jpg)
Inform As You Wish
![Page 24: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/24.jpg)
Inform As You Wish
http://asyouwish.com.hr/ http://youtu.be/psX_ypyg5ao http://youtu.be/ajZzVYKg3W8
![Page 25: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/25.jpg)
Sagena
We secure you, we inform you, we invite you... and much more
![Page 26: Using Digital Signage To Boost Your Brand’s Performance](https://reader036.fdocuments.in/reader036/viewer/2022062616/54b4c70a4a795997438b4593/html5/thumbnails/26.jpg)
That's all folks