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BUILDING DIVERSITY AND INCLUSION INTO YOUR BRAND’S DNA · 2018-09-14 · BUILDING DIVERSITY AND...
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BUILDING DIVERSITY AND INCLUSION INTO YOUR BRAND’S DNA ANDREA FLYNN
Transcript of BUILDING DIVERSITY AND INCLUSION INTO YOUR BRAND’S DNA · 2018-09-14 · BUILDING DIVERSITY AND...
BUILDING DIVERSITY AND INCLUSION INTO YOUR
BRAND’S DNA
ANDREA FLYNN
Source: MAC Cosmetics
Dear Brands: Support For LGBT People Should Last All Year
How LGBTQ Pride Month Became A Branded Holiday.And Why That’s A Problem.
Are Brands Sincere In Their Support For Pride?
CONSUMERS ARE 87% MORE LIKELY TO SHOP FROM A BRAND WITH PURPOSE
Source: Cone Communications
68% OF CONSUMERS BELIEVE BRANDS NEED TO DELIVER ON PROMISES OF SUPPORT TO
THE LGBT COMMUNITY TO TRULY BE ALLIES
Source: Fortune
DON’T SAY YOU SUPPORT SOMETHING YOU CAN’T BACK UP
KEY TAKEAWAY 1
IMAGES HERE
Source: REI
Source: MAC Cosmetics
#2
PURPOSE SHOULD FLOW FROM BOTTOM TO TOP
PURPOSE SHOULD FLOW FROM BOTTOM TO TOP
KEY TAKEAWAY 2
Source: MAC Cosmetics
“Our collective grassroots actions can add up to the change we need to make a better world. With the threats we face, we need everyone in this fight.”
— Rose Marcario, CEO + President
Source: Patagonia
NOT EVERYONE’SGOING TO AGREEWITH YOU
KEY TAKEAWAY 3
Source: MAC Cosmetics
Source: MAC Cosmetics
Source: MAC Cosmetics
Source: MAC Cosmetics
RU TEXT
Source: MAC Cosmetics
RU TEXT
Source: Starbucks
#2
PURPOSE SHOULD FLOW FROM BOTTOM TO TOP
GIVE UPYOUR VOICE
KEY TAKEAWAY 4
Source: MAC Cosmetics
‘More Than T’ Is The Trans
Documentary We Need
IMAGES HERE
Source: MAC Cosmetics
THANK YOU
Source: Uber
Source: MAC Cosmetics, Starbucks, Uber
THANK YOU
