The Home Front

Sacrifice > Winchester poster urging sacrifice

Consumption > Cigarette ad in McCall’s, 1942

Four Freedoms > Freedom from Want

Four Freedoms > Freedom from Fear

Four Freedoms > Freedom to Worship

Four Freedoms > Freedom of Speech

Rationing > Collier’s cover, 1942

Rationing > 1943 poster on conserving fuel

Rationing > Fibber McGee and Molly on mileage rationing

Mr. Wilcox: Ladies and gentlemen, the United States government invites you to listen to the following presentation of Fibber McGee and Molly in a humorous approach to a serious situation.Fibber McGee: This mileage rationing has got me disgusted.Molly: You know, he’s been raving about it all day, Mr. Wilcox. He thinks the O-P-A is trying to make an A-P-E out of him.McGee: And they are, too. A citizen of my standing trying to get along on an AAA book—it’s a lot of foolishness. I’ve got business to take care of!Wilcox: What business, pal?McGee: Well, in the first place, I—Well, gee whiz. I’ve got responsibilities.Molly: Oh, he really has, Mr. Wilcox.McGee: Yeah.Molly: You know, he’s the sole support of three pinochle players at the Elk’s Club.Wilcox: Fibber, you talk like a chump!McGee: Huh?Wilcox: Yes. Mileage rationing is the only fair way to cut down nonessential driving. When the rubber this country has got is gone, it’s gone. That’s all there is. There isn’t any more.McGee: Well, then they should have foreseen that and took care of the situation.Molly: Well, everybody can’t be as farsighted as you are, dearie.Wilcox: Is he pretty farsighted, Molly?Molly: Why, he’s uncanny, Mr. Wilcox. He’s the one who said we’d lick the Japanese in ten days. Remember?McGee: Well, shucks!Molly: He’s the one who said Germany would fold up from starvation last April.McGee: Yeah, I know. But circumstances-–Molly: He’s the one who said we’d never ship a soldier out of this country. I don’t know how he does it. Though I will say he made one accurate prediction.Wilcox: And what was that?Molly: Well, last night he said, “Well, tomorrow is another day.” And sure enough, it was.

Industry > Job listings board in Detroit, July 1941

Industry > “It’s Boats, Boats, Boats!” OWI poster

Industry > “America’s Answer! Production” Office for Emergency Management poster, 1942

Industry > Rosie the Riveter Poster

Industry > McCall’s cover, September 1942

Industry > After work in a Richmond, California, shipyard

Industry > War Manpower Commission recruiting posters

Industry > Women on the War Path, by Ford Motor Company

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