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MICE

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Business Mix All Hotels (UNWTO)

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Individual vs group business segment

Group /

Business:

25%

Individual /

Business:

30%

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Tileag, C. & Cosmescu, I. (2012)REALITIES AND PERSPECTIVES OF BUSINESS TOURISM ON A GLOBAL SCALE

History

Greeks (Epidaurus

theatre, Olympia)

Romans (Gladiators)

Middle ages (trade fairs

/ Carnivals)

Great Exhibitions (London 1851, Paris 1889)

1960s Event

Industry

Changes in society have

meant changes in the

types of events

Rituals related with nature

Urbanization

Industrialization

Immigration & migration

(Notting Hill) P.4

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Goseck circle: ritual stage /observatory

associated with religion and nature

4900 B.C. Neolithic, Bronze age

Discovered in 2002

On 21st December (solstice):

Sun rise

Sun down

North Meridian

Events before the change of

urbanization

Grape-harvesting

celebrations (tapestry,

Cluny)

Bnichon (Fribourg)

(the farmers

thanked God and

blessed the harvest)

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Nice Carnival, 1910

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Tourism development through events

Ruhl (1913) Le Mridien (1976)

Basel Fas-nacht Morgenstreich

Carnival (medieval tradition)

Forces of nature in the city Mockery at Carnaval (Ghaddafi)

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Event History

A festival was traditionally a time of celebration, relaxation and recuperation which often followed a period of hard physical labour, sowing or harvesting of crops, for example. The essential feature of these festivals was the celebration or reaffirmation of community or culture(Policy Studies Institute, 1992)

Event History

.The artistic content of such events was

variable and many had a religious or

ritualistic aspect, but music, dance and

drama were important feature of the

celebration. Policy Studies Institute (PSI, 1992, p.1)

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Event History

Historically the seasons of the year were

responsible for events

Carnivals Nice/Viareggio

The term events is fairly recent. The term

festival was frequently used in the past

(1655).

Industrialization: Chrystal palace, 1851

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1st Great Exhibition

cast-iron and glass

...In Hyde Park

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Queen Victoria

14000 exhibitors

The ancestor of the World Expo

(every 5 years)

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6 million visitors

Paris 1889

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1900

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Paris expo 1900

Parisian culture of consumption (la Parisienne, not Marianne)

The art of shopping

Emphasis on fashion

Films

Which is the target of

this ad?

Who is promoting the

event?

Note the use of icons

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Next one?

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http://www.youtube.com/user/expomilanotv

http://en.expo2015.org/multimedia

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Art festivals

1947 Edinburgh International Festival

1964 Notting Hill Carnival

1967 Montreux Jazz

1968-70 Isle of Wight (600000 people

attending)

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Conclusion of Event History

Changes in society have meant changes in

the types of events

Celebration of nature and religion

Industrialization & Urbanization

Immigration & migration

Definitions of events

Etymology: Latin e venire (out-come)

An organized occasion such as a meeting,

convention, exhibition, special event, etc.

(CIC, 2005)

Anything which happens

(Accepted Practices Exchange (APEX) Industry Glossary)

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TYPOLOGIES

Size

Mega event FIFA, Olympic games

Hallmark Rio carnival, Oktoberfest (recurrent)

Major event F1

Types of events

Sport

Culture

Business

Hallmark events

The term hallmark describes an event

that possesses such significance, in terms of

tradition, attractiveness, quality or publicity,

that the event provides the host venue,

community, or destination with a

competitive advantage Getz (2005, P. 21)

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Hallmark events

Events that become so identified with the

spirit or ethos of a town, city or region that

they become synonymous with the name of

the place.

Carnival in Rio

Tour de France

Oktoberfest in Munich

Size: Mega events

Mega-events, by way of their size or

significance, are those that yield

extraordinary high levels of tourism, media

coverage, prestige, or economic impact for

the host community, venue or organization

1 million visits, their capital cost 500 m$ Getz (2005,p.18)

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Olympic games

Berlin 1936

Los Angeles 1984

Mega events: Expos73 million visitors, 748000 last day, 345000 avg daily attendance

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http://en.expo2010.cn/documents/hqxcp.htm

http://www.youtube.com/watch?v=BX_Wsh3MUpk

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Classification

Form or content

Cultural

Sport

Business

After size

QUESTION:

5 different events will be presented.

Find out classification criteria to differentiate

them

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The World Economic Forum is an independent

international organization committed to

improving the state of the world by engaging

business, political, academic and other leaders

of society to shape global, regional and

industry agendas.

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Vuitton event HKG

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Vuitton event HKG

For most guests, the party location was something brand new. However, Hong Kong Hustle readers would have recognized the site of the event as the West Kowloon harbor-front promenade. Out towards the water there was a huge structure set up just for the special occasion. Projections from all angles were morphing the walls into various images including a signature LV trunk and a massive LV commercial.

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SPLASHTIVAL is the name of the spectacle in

Lugano to which Swatch is inviting everyone to

celebrate its 333 millionth watch and its new

product line.

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