The Hinduja Group

The Hinduja Group was established in 1914

In 1984, ‘Gulf Oil International Ltd. (GOI)’ was formed by The Hinduja Group

Global Investments with holdings across ten industry verticals

Gulf Worldwide• Gulf’s products are blended in 19 locations worldwide• Sales and Marketing of the Gulf Brand are situated in more than 100 countries

• Houghton was founded in 1865

• HQ in Valley Forge, Philadelphia

• Formulate and manufacture Metal Working Fluids globally, with a broad product offering

• Market leaders in the industry with a top market share, serving 79 countries

• Major customer base – over 15,000 worldwide

Source: Kline & Company, Inc. – Metal Working Fluids 2011

In December 2012 Gulf Oil Corporation Ltd. partnered with Houghton International, the world’s number one Metalworking Fluids (‘MWF’) company

Houghton International

Formed in 2008 - Based in Hong Kong

Extensive range of high quality OEM- approved marine lubricant products

Trusted lubrication and service provider to the world’s shipping industry – reliable supplies and value-added services

Deliveries at over 900 major ports, in 80 countries – Always by the Ship’s Side

Gulf Oil Marine

Gulf Oil Marine Mission

Provision of a superior customer service,

globally and 24/7

Innovative, sustainable lubrication

and technical solutions for customers

A top tier supplier with

a leading market share

by 2018

Gulf Oil Marine Worldwide - 2013

Long history of producing quality products to meet the demand of the market

Offers one of the widest product ranges of any lubricants company

Gulf products meet technical standards set by Industry bodies

Approvals from Original Equipment Manufacturers (OEMs)

Lubricants

Major OEM Approvals

Lubricants: Product Range and Route

Other Equipment

Machines

Engines

Route To MarketDirect Resell

er

Industrial, Marine, Automotive

Customers

FOR

Gulf produces

Automotive

Comprehensive range of lubricants, with the latest OEM recommendations

Includes oils for: Cars, Bikes, Trucks and buses, as well as antifreeze and brake fluid

With a range of quality: Basic: Gulf Multi Oils

Mineral: Gulf Max Oils

Synthetic: Gulf Formula Oils

Semi – Synthetic: Gulf TEC Oils

Specialty: Gulf Competition Range

Industrial

Used by a wide range of different industrial customers

Industrial oils for: hydraulic systems, gear boxes, rotating equipment - (e.g. pumps and compressors) and much more

Top Industrial product - Gulf Harmony hydraulic oils. Includes:

Basic Mineral ProductsAshless Anti-wearHigh Viscosity IndexSuper Clean Oils

Established the first ever branded petrol station in 1913

All stations provide high quality fuel, meeting stringent national standards

Over 2,750 branded service stations internationally

Latest opening in Colombia in 2013

Fuel Retail

Turkey Jordan

Luxembourg Silverstone Circuit, UK

Sweden

Colombia

Global Service Stations

Gulf is constantly growing the retail business, with plans to expand

Retail affiliates have agreements with third party companies (ex. Cactus Shoppi in Luxembourg – luxury delicatessen offer)

Opportunities to sell Gulf branded products – ex. Gulf lubricants, Car Care range

Visual standards and service station operation manuals are provided to assist new licensees

Fuel Retail Licences

Gulf’s MultiAuto Car Care range is a professional and dedicated company with more than 30 years of expertise in the vehicle care market

Range includes; polishes, clutch cleaners, wax spray and other care products

Distributed globally, through Gulf’s network

Car Care

Gulf and Motorsport History

The Gulf brand is also renowned for its presence in motorsport, with over 70 years of history:

1964 Birth of

the GT40

1968/69/75

Victory at Le Mans

1969Deal with

Porsche

1971‘Le

Mans’ – cult

classic is

released

1989Birth of McLaren Gulf

2008 to

todayTeam Gulf - AMR

Custom made lubricants are used in races as part of the FIA World Endurance Championship

Both Gulf and AMR embrace engineering development in the technical partnership

First year of partnership - won the title at the Le Mans 24Hrs

2013 - Podium finish at every round so far, with victory at Silverstone, and Sao Paolo

Aston Martin Racing

Gulf Racing

Privateer team based in the UK

Racing two McLaren MP4-12C GT3s in the Gulf colours

Competing in the Blancpain Endurance Series, visiting many high profile circuits

Focus of many print and media publications

• The IPL Cricket Tournament in India• Macau GP with Gulf Oil Marine• Denny Hulme Festival in NZ• Trinidad and Tobago Powerboat Regatta• Sponsor of CNN IBN show ‘Leader Talk’

Recent events include:

Other Partnerships

Social Media & Campaigns

Gulf is present on Facebook, Twitter and Pinterest:www.facebook.com/gulfoilinternational www.twitter.com/gulflivery

• Growing presence with over 1,600 fans

• Livery competition attracted over 450 entries during the month

• Promotion through Gulf and Aston Martin Racing Social Media

• Pinterest boards created with entries, encouraging ideas

• 2013 PR Initiative – Road to Race Car

• Focus on how Gulf’s

partnership supports the team in its bid to win

• Chief engineer provides the brief for journalists on Gulf’s lubricants development with the team

• Featured in 20 print articles in 9 countries as well as global TV and online coverage

PR Activity

First published in the 1930s

Today over 24,000 copies distributed globally every year

The tri-annual publication provides up to date news about Gulf’s global operationsIncluding: Distributor News, Technical and Plant News, Market Trends, Motorsport Section amongst others

Orange Disc

• The popular branding of Gulf has generated a cult of fans through merchandise (clothing, models, timepieces etc.)

• A licensing agreement with Gulf is required as part of Gulf’s pan EU registration trademark – the first of its kind

• GOI network can also be used promote these items further

Merchandise

Thank you