Hinduja Interactive Company Profile

Hinduja Interactive BriefJune 04, 2010

Our Lineage One stop outsourcing shop,

listed in Indian bourses,

with over 15,000 employees & annual

revenue of 160 million USD

across USA, UK, Mauritius,

India & Philippineswww.hindujagsl.com

One of the largest

diversified groups in

the world, based out

of Londonwww.hindujagroup.com

Interactive Services Division

operating since 1999,

based out of Mumbai, Indiawww.htmtinteractive.com

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http://www.hindujagsl.com/

http://www.hindujagroup.com/

http://www.htmtinteractive.com/

About Hinduja Interactive

History Today Tomorrow

With a history that dates back

to the year 2000, we started

off providing a variety of

web design and technology

services to our clients. As our

offerings evolved, our goal

increasingly grew to focus

and

assist our clients in making

the most of the web for their

businesses.

Today, we work with our clients in

furthering and enhancing their

online marketing campaigns – be it

to internal or external customers,

across the interactive media

spectrum. We continue to be on the

forefront of identifying and

exploiting the latest interactive

technologies for our clients to be

‘future enabled’.

We see our relationship with our

clients as a journey not a

destination. We are diligently

investing a portion of our time in

R&D efforts to understand future

emerging trends preparing

ourselves for the rapidly

changing digital experience. We

are building our expertise in all

things mobile and global.

Based in Mumbai, India, we are a full-service interactive communications consultancy. We blend business fundamentals, creative concepts and visual appeal with avant-garde interactive technologies to help our clients understand, analyze and communicate better.

KICK OFF

SCOPE OF WORK

USABILITY TESTING

INFORMATION ARCHITECTURE/

USER FLOW

WEBSITE ARCHITECTURE

DESIGN SAMPLE

TECHNOLOGY SPECIFICATION

SEO PLANNING/ COMPETITOR

ANALYSIS

CONTENT STRATEGY

DESIGN PAGES XHTML DEVELOPMENT

DEVELOPMENT

KEYWORD ANALYSIS

CONTENT DEVELOPMENT

PAGE CREATIONS & INTEGRATION

DESIGN TESTING

TECHNOLOGY TESTING

CONTENT PROOF CHECK

QUALITY TESTINGUSER ACCEPTANCE TESTING

INCORPORATING FEEDBACK

The backbone of our offerings is our methodology. While it is a creature that is constantly evolving, our experience has helped us identify the areas that are critical to sustained success.

Our Methodology

Our Clients

• The Leela , India

• Courthouse Hotel, UK

• Bentley Kempinski, UK

• Washington Mayfair, UK

• Oakwood Hotel, US/ Singapore / Japan

• Park Hotels, India

Hospitality, Tourism, Travel• HSBC Bank, India/ Hong Kong

• Yes Bank, India

• HDFC Bank, India

• Indusind Bank, India

• Amas Bank, Switzerland/ UK/ France

• Tata AIG Life, India

Banking, Financial Services & Insurance• Bindass TV

• UTV World Movies

• Bindass Movies

• Zee TV

• In Digital

• Serendipity Films

Media & Entertainment

• GVK/CSIA, India

• K Raheja Corporation, India

• Lunkad Realty, India

Infrastructure

• Mahindra Satyam

• Lenovo, India

• HTMT Global, India/ US

Information Technology• Triumph International

• Carrot Banana Peach

• Simply Gentle, UK

Fashion

• Aditya Birla, Worldwide

• Hinduja Group, Worldwide

Business Groups• Gulf Oil, UK/ India

Energy• Hinduja Hospital

Hospitals

A sample of our client list below… we believe that cross-industry expertise enables us to develop best in breed solutions, leveraging ideas from one industry to the next, on a technical, creative and strategic level.

Our Business Driven Approach

• Web 2.0 Interactive Agency with expertise in cutting edge technology and tools

• ROI based approach

• Strong online strategy team

• Market research support

• World class UI design (we have even done UI for TV set top boxes!)

• Mature processes borrowed from the 15,000 employee strong HTMT Global

Solutions

• High level of involvement in clients’ business – EVOLUTION 2.0

We evaluate each project based on its potential ROI & are open to revenue share arrangements.

Our Services

• Web 2.0 Websites/ Community Portals

• Online Marketing

• Web PR & Reputation Management

As an interactive agency, we take pride in our diverse skill sets necessary for delivering end to end services. We take complete responsibility of the project we are executing.

• Content Development

• Analytics & Report

• Web 2.0 Applications

Web 2.0 Websites/ Community Portals

• XHTML websites

• Easy to navigate

• Good for SEO

• AJAX libraries

Web 2.0 is a collection of attributes on the Internet…

From a design perspective, it uses a lot of white space, clean & uncluttered look & feel. From the technology perspective, the sites are “tableless” & created using XHTML & CSS. AJAX is used to cut down on the number of trips to the server. From a content perspective, the balance of content creation shifts in favor of the user.

• Highly usable & accessible

• Websites for mobile phones

• WAP

• XHTMLMP

Bindass TV

Bindass iChange

Bindass Beg Borrow Steal

Bindass.com Youth Portal

The Leela

Live The Leela

UTV World Movies

Carrot Banana Peach

Our Work

Our Services

Live The Leela

Live the Leela, one of the most innovative User-Interaction sites of the hotel group, is their attempt to connect to the guests and let the guest connect with each other. This photo-sharing portal lets the guests upload their pictures and experiences at The Leela Hotels and share it with their loved ones.

www.livetheleela.com

Web 2.0 / Community Portals Hospitality, Tourism & Travel

The Leela Palaces Hotels & Resorts

The Leela Palaces and Resorts, own & operate seven of India's finest deluxe hotels. The website, features a unique flash intro that “rolls up” after playing once. Its place is then taken up by more practical call to actions.

www.theleela.com

Web 2.0 / Community Portals Hospitality, Tourism & Travel

Lunkad Realty

A high end property developer in Pune, India, Lunkad’s website is designed to reflect the architecture of its projects. Designed completely in flash, its sleek, international look with refreshing content has given the site an attractive and classy feel.

www.lunkadrealty.com

Web 2.0 / Community Portals Fashion

HSBC Climate Partnership

HSBC’s $100m Climate Partnership Program involves 3000 employees in India. This site features what is being done & urges the common man to contribute to the program. The site tracks multiple simultaneous projects in India carried out with its global partners.

www.hsbc.co.in/1/2/climate-partnership

Web 2.0 / Community Portals Media

http://www.hsbc.co.in/1/2/climate-partnership

HSBC Invest Direct

HSBC acquired IL&FS Investsmart in 2009 & made it a part of its InvestDirect Worldwide offering. The existing website was completely revamped according to the latest version of the brand guidelines. The varying online needs of an online brokerage website were addressed within the limitations of the HSBC worldwide template.

www.hsbcinvestdirect.co.in


HSBC Investment section

The Investments section of HSBC is a website in itself, catering to diverse customer segments & needs. One of the first Indian website to take a sitemap approach, the site is extremely easy to navigate & has a practical approach with exhaustive demos & sections like “Do you want to..” & “New to investing”.

www.hsbc.co.in/1/2/personal/investments


Tata AIG Assure My Dreams

Popular design conceptions for female oriented websites were displaced when we modified the brief for this website from “pink & soft” to “modern & outgoing”. We struck the right cord with the target audience of the site, today's working woman who’s confidence is financial independence.

www.assuremydreams.com/


http://www.assuremydreams.com/

Triumph

Europe’s largest lingerie brand was launched in India by Wizcraft & Hinduja Interactive. The site featured a contest where students from 35 fashion institutes submitted lingerie designs, which were converted into concepts & the winning entries made it to mainline production.


Carrot Banana Peach

Carrot Banana Peach is a lifestyle clothing brand of organically designed yoga clothes. An innovative and interesting concept, was beautifully adapted onto a website, where a yoga teacher blogs in a “flippable” diary shown above.

www.carrotbananapeach.com

Web 2.0 / Community Portals Fashion

Moksha Yug Access

A microfinance & rural infrastructure development institution in Karnataka, this has remained Hinduja Interactive’s most prestigious rural interactive project. Microfinance disbursement & repayment tracking web apps in the local language & a light weight document sharing app for the field staff using low bandwidth internet are some of the highlights.

www.moksha-yug.in


UTV World Movies Channel Website

Being a niche channel, UTV World Movies, had a very specific target audience, but at the same time, it also had immense potential. We created a website for the channel, keeping in mind the specific need of users to ‘know’ about World Cinema.

www.utvworldmovies.com


Bindass TV

The website is targeted at the young and vibrant Indian youth to increase awareness about the TV channel. The channel has a number of Microsites, that showcase all the shows of Bindass. All Microsites and the website too, have social media elements and user interaction tools.

www.bindass.tv


Bindass iChange

As a TV Channel, Bindass has a lot of interesting programmes, all of them involving user interaction. The main idea was to create individual Microsites for all these programmes, and maintain different look and feel for each. A number of social media tools were used to enhance the appeal of these shows.

Ichange specifically was a CSR initiative of the company and got a lot of appreciation and publicity.

www.bindass.tv/ ichange


Bindass Beg Borrow Steal

The website is targeted at the young and vibrant Indian youth to increase awareness about the TV channel. The channel has a number of Microsites, that showcase all the shows of Bindass. All Microsites and the website too, have social media elements and user interaction tools.

www.bindass.tv


Bindass.com youth portal

The website is targeted at the young and vibrant Indian youth. The big idea was to create a online space, where they could hang-out and chill, but at the same time, is not a social networking site.

www.bindass.com


Online Marketing

• Social Media Marketing including

social software

• Search Engine Optimization

• Search Engine Marketing

• Social Media Optimization

• Identifying & managing

relationships with bloggers

• Social bookmarking & tagging

While the world of online marketing starts & ends with media buying & campaign execution for many digital agencies, our thoughts have remained old school as far as online marketing is concerned. For the last 10 years, we have been experts at Guerilla Marketing.

• Managing video content

with tags

• Viral Marketing

• Display Advertising

• E Campaign Management

• Newsletter Marketing

Our Services

The Leela

Moksha Yug Access

Carrot Banana Peach

HSBC Environment Campaign

HSBC Online Banking

Tata AIG campaign

Our Work

Search Rankings for Competitive Keywords

Hospitality related keywords have always been highly competitive. Here’s just one example of our client Leela ranking at the no.1 spot.

Online Marketing

Search rankings for Moksha Yug Access (Micro Finance)

For less competitive keywords, we not only ensure the 1st spot, but as for this keyword, 7 out of the 10 results on the home page!

Online Marketing

Search rankings for Carrot Banana Peach

While Yoga has been taking the world by storm, yoga wear & yoga studios fight it out for keywords related to the industry. Our client ranks second for a generic industry keyword here.

Online Marketing

Mailer Campaigns for HSBC

This highly successful mailer campaign still evokes top of the mind recall among HSBC Bank’s credit card customers.

Online Marketing

Mailer Campaigns for HSBC

The goal of this campaign was to increase online banking registrations. The results were so encouraging that this campaign went on for 6 months in various avatars & ended in Hinduja Interactive rebranding the Internet Security Device.

Online Marketing

Mailer Campaigns for Tata AIG

Tata AIG sponsored the reigning Indian Premier League 1 champions for a face off with some of the best teams. This campaign was created for the employees of Tata AIG insurance.

Online Marketing

Analytics & Reporting

• Analytics tailored to Web 2.0 portals (no. of user

registrations, passive to active users, no. of new

customers acquired through registered users, etc)

• Activities

– Defining strategic objectives

– Setting ROI milestones

– Measuring and improving performance

One of our strongholds, our strategy team is capable of creating yardsticks to measure the success of any online project.

• Areas

– Website Traffic monitoring

– Direct Marketing campaigns

– Online Media campaigns

Our Services

Analysis & Report formats

Innovative reporting formats ensures that the top management makes sense of the otherwise jargon heavy online world.


Analysis & Report formats

Talking in the language of the business has been one of the strengths of Hinduja Interactive.

Search Engines

•‘Search & Find’ cases

•Google drives 85% of the

traffic

•Already features in results for

“online trading” & share

market

Direct Traffic

•1094 visitors came to the

website by accessing their

bookmarks

•1211 visitors typed the URL in

the browser

Referrals

•Approximately 1200 users clicked

on a newsletter link to arrive on the

site

•No referring websites

•26 websites link to the site, but does

not drive any traffic

•Steady source of traffic

•Pull marketing

•High conversion ratios

•A measure of branding

•Highlight website address in

offline communications

•Remind users to bookmark

the site

•A strong traffic driver in the Web 2.0

world

•Popular blogs can drive more traffic

for free than an expensive PPC

campaign

Stat Speak

Significance


Web PR

• Publishing & releasing news on the web

• Keeping track of UGC related to a brand

• Reputation management online

With online news readership on the rise, we keep track of news websites & distribute the right news to your target audience cost effectively.

• Co-ordination for replies to negative UGC

• Publishing highly optimized positive articles to

improve the balance of positive articles in SEO

Our Services

Web PR activities for The Leela

When security concerns after the 26/11 terror attack in Mumbai, India led to 90% reductions in reservations, we changed the focus of our SEO to address the concerns of online bookers. The 6th result on the page leads to assurances by the hotel on its safety measures.

Web PR

Web 2.0 Applications

• White space design

• AJAX based programming

We design Web 2.0 applications based on scientific user flows & heat maps. What we develop is not only a technology showcase, its practical!

• Leveraging open source development

• Including Web Widgets & Open APIs

Our Services

Web Based Application Offerings

CMS– Home grown CMS in Microsoft .Net Technologies– Executing end to end projects in open source CMS like

Joomla– Experience in working on Interwoven TeamSite– Working on IBM WCM

E Commerce Solutions– Community based e commerce solutions with user

blogs, reviews of products, events related to products with Interactive Shopping cart

KM Tools/ Applications– Digital library of books/ periodicals/ articles– Expert Advice (integrated with skill set mapping)

Mailing List Applications– Bespoke newsletter management app in Microsoft .Net

Technologies– Extensive experience on PHP List

Our Services

Social Networking Applications– Applications for Orkut, Facebook, Linkedin, etc– Expanding applications into full fledged Flash games

Intranets– Web 2.0 style web based intranets– Online Document Sharing– Discussion Forum– Global Address Book– Higher ratio of employee generated content

Web Analytics– Website Traffic monitoring– Direct Marketing campaigns– Online Media campaigns

e-CRM applications– In depth contact management– Configurable hierarchy & assignment of rights to the app– Option to integrate with third party contact management tools– Email integration

Application development is one of our strong suits. We are also experimenting with

innovative approaches to mobile application development.

Mumbai International Airport Limited/ GVK

This intranet for the Mumbai International Airport is built using MS Sharepoint & is accessed by 1100 employees in the airport. From emails to learning, 28 applications in this intranet portal makes it an integral part of the organization’s work environment.

Web 2.0 Application Development

Intranet Application for Johnson & Johnson

The “One To Win” Intranet for J&J Medical had 80,000 employees worldwide participating in an online Olympics complete with country wise medal tally. Each of the Olympic game was adapted into a Flash based game.


Investment Banking Application for Amas Capital

This highly interactive and usability driven Sales Force Automation & CRM engine developed by Hinduja Interactive for Amas Capital maps a complex 7 stage sales cycle to the hierarchy of the organization. Modules include a comprehensive project management application & drill down reporting.


Intranet design & development for Aditya Disha

Accessed by 33 Aditya Birla Group companies worldwide, this project was as much a technological challenge as it was a business challenge. 10 different predefined business metrics kept tab of the intranet’s performance.


Content Development

• Content Creation

• Content Aggregation

• Content Management

Content is still the King! But is it available when searched for? Does it convey what the page is about in the first two lines? Is it customized for your target audience? Our content passes a series of tests before getting approved internally.

• Content Repurposing

• Content Delivery

• Digital Rights Management/Digital Asset

Management

Our Services

Thank You

Hinduja Interactive Company Profile

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