This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

THE GREENHOUSE ADVERTISING AGENCY

CREDENTIALS

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

In a tweet:

We have reached a stage in advertising and marketing where if we don’t get to the selling point quick enough, we lose our customers, we thin-layer design, we scan text and condense strategy

into a single page. We simply don’t have time to wax lyrical. So, we have tried our best to consolidate the work we are proud of in the next few slides.

OUR WORKING PHILOSOPHY:

“We care as much about Values as Victory.

As much about Purpose as Profit.

And as much about being Useful as being Successful.”

OUR MISSION:

To start each day with: “Wouldn’t it be cool if...”

And end each day with: “Wow, that is cool.”

@GreenhouseAds: An experienced, value adding, innovative brand developer that grows businesses through 4 distinct communication disciplines.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

He started his advertising career at the age of 23 and quickly got comfortable being

uncomfortable, and has stuck to creating engaging campaigns ever since.

His first step was joining the award winning TTL agency The Jupiter Drawing Room in

their early years. Darren contributed to many of their awards, both local and international,

on brands including Nando’s, Daihatsu, Musica and Business Day Newspapers.

Five years later, eager to test the international market, Darren landed a senior role in

a large ATL London-based agency called DMB&B. Skittles, Twix and Mars chocolates

became close brand companions of his, gaining hours of airtime across UK TV channels.

For the next six years, Darren made London his base, and worked at the best agencies in

the city. He did MG Car campaigns at M&C Saatchi. At TBWA he developed campaigns

for Mercedes Benz and Smart Car. Bacardi, Nescafé, Clearasil and Coca-Cola

experienced his magic at McCann.

A FEW FACTS ABOUT DARREN McKAY, FOUNDER AND OWNER OF THE GREENHOUSE

An offer to head-up and take the creative reigns at The Jupiter Drawing Room, Cape Town, was

something worth returning to South Africa for. After five jam-packed, creative years, Darren was

asked to start Black River FC, Cape Town, as a new department of The Jupiter Group.

Starting this new department taught him Business 101 and the fundamentals of good business

practice. These lessons and invaluable experience geared him up for the big time, his own

creative agency, The Greenhouse.

The Greenhouse Advertising Agency has been flourishing for the last 3 years, with serious

intentions of innovative brand development. The agency offers multi-platform expertise and

firmly believes that without the Big Idea, there is no brand growth, just servicing.

Darren was chosen to judge the 2013 Loerie Awards as recognition for his experience, talent

and contribution to the industry. But he still believes that the best campaigns are still to come.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

THE 5 ‘P’S OF THE GREENHOUSEPEDIGREE Darren McKay was the creative director at The Jupiter Drawing Room, Cape Town, before starting

The Greenhouse Advertising Agency. During his career he has worked at numerous top agencies,

both locally and internationally. He shelves a number of top local and international awards and

was recently appointed to judge the 2013 Loerie Awards.

PARENTAGE As well as his vast local experience, Darren McKay spent seven years working on world-class

brands at the best agencies in London (M&C Saatchi, TBWA, McCann) For over 22 years he has

grown brands into household names. His experience includes above-the-line, below-the-line and

through-the-line advertising. He also holds an International Diploma in Digital Marketing.

PRICEWe are a streamlined agency, which allows us to deliver a fast turnaround time, and personal

attention to all our clients. Our rate card is competitive and industry-related. We don’t do cheap,

instead we find the best way to deliver effective, results-driven campaigns at a very fair price.

PICKY The Greenhouse is very specific about the type of clients we attract. We want the brands that

resonate with our energy. We want to do business with people who treat our agency with the same

respect we show them and their brands. Advertising is a strong mix of like-minded energy and it’s

this energy that takes brands to new heights.

PASSIONNothing else in the world could get us out of bed in the morning. Innovative brand development

is what we live for. The team members are hired for their passion and enthusiasm first, and

their skill set second. Our team consists of the best multi-skilled creatives and well-experienced

production facilitators to ensure excellent output.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

A SHOWCASE OF OUR WORK

ADVERTISING DIGITAL DESIGN ACTIVATIONS

We are very experienced and award-winning across all ATL platforms: TV, radio, outdoor,

and print.

With highly-trained Internet specialists that will meet and

exceed your digital requirements, we are well-equipped to grow

your brand online.

For all BTL elements, only highly-conceptual and finely-crafted design gets

produced.

We have the ability to visualise highly-conceptual, experiential ideas that connect all mediums

in a 360˚ approach.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

TVADVERTISING

mmad mobile app stream vitamin water

The Greenhouse Advertising Agency prides itself on its ability to think about big, award-winning ideas across all ATL platforms, including online. To view our TV work to date, go to the-greenhouse.co.za or check out our YouTube channel: TheGreenhouseAgency.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

We conceptualise and produce eye-catching and effective ATL work across all print platforms.

cavendish square

POSTERS | HOARDINGSADVERTISING

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ADVERTISING

heart 104.9fm

BILLBOARDS

It is essential for billboards to be rewarding for viewers and consumers, otherwise they become part of the urban environment and are quickly ignored. We create billboards that are engaging and memorable.Ambient advertising puts your brand in the public eye, in strategically correct places, creating a strong campaign and reinforcing your brand message, engaging consumers at personal touchpoints.

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WITH MIX & WASH TECHNOLOGY.

INTRODUCING THE INNOVATIVE ITALIAN WASHING MACHINE.

PRINTADVERTISING

We believe every magazine or press advert needs to be highly engaging and noticeable. We are also very skilled in DTP and production.

candy

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

For when a good time is just that.

The Trek Fuel EX 29, it ’s light. So light in fact it ’s easier to lift than your spirits after a marathon ride on any other bike. But it ’s not just light, it ’s also smart. Like the Active Braking Pivot, which keeps the suspension active even when you’re braking. Then there’s G2 Geometry, giving you precise handling and stability, no matter your speed. Not to mention the Dual Rate Control Valve shock technology. In short, we’ve shaved off every unnecessary gram without compromising on control or handling. The only thing we’ve added is attitude.

The Bicycle Company is the exclusive distributor of Trek Bicycles in South Africa. Tel: 087 943 7200 | www.thebicyclecompany.co.za | @TrekBikesSA

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PRINTADVERTISING

We develop the DNA of brands. Instant recognition is very important for rapid brand development, especially in passive mediums such as print.

trek

@CraftSAOFFICIAL

CYCLING APPAREL

EXPECT

The Bicycle Company are exclusive distributors of Full Dynamix mountain bikes. www.thebicyclecompany.co.za 9 Queenspark Ave, Salt River, Cape Town, 7925 / Trade Enquiries - Shan Wilson 082 584 2761 / Scott Fraser 082 378 8853

Your performance will be questioned. Such is the height of technological progression, innovation and craftsmanship of the new Full Dynamix Swat 29.

More still, this Italian handcrafted Battaglin progeny boasts a fully integrated seat post, making it one of the lightest bikes on the chase. Minimal mass, maximum

dynamism. It’s lightweight speed unparalleled. www.full-dynamix.co.za

TESTSDOPINGMORE

swat 29

THE

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IN-STOREADVERTISING

candy musica rococoa

We understand the need for bold BTL messaging. Simple, clear “in-your-face” communication still needs to be well-designed and well-presented. These elements are often the first consumer touchpoints.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

WEB DESIGNDIGITAL

We understand the importance of user experience, as well as the sell. We will create a sales platform as beautiful as it is functional.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

SOCIAL MEDIA MANAGEMENTDIGITAL

Your fans and followers are your greatest asset online. We grow online communities, and help convert them into paying customers.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

DISPLAY CAMPAIGNSDIGITAL

Digital advertising is trackable, provable and results-driven. We can create effective and seductive advertisements that will drive traffic, grow sales and increase brand awareness amongst specifically targeted audiences.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

EMAILERS & NEWSLETTERSDIGITAL

From strategy to execution, we will manage the entire process and grow businesses through professionally presented and highly-crafted content, designed to generate leads, push sales and drive interest.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

LOGOSDESIGN

Your logo gives your brand an identity in the market place. It represents your brand’s personality and ensures that it’s recognisable. We create logos that are not only beautiful and recognisable, but which represent your brand strategy.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

STATIONERYDESIGN

It’s important that every element of your company represents your brand image. Our stationery design matches a carefully crafted corporate identity and ensures your branding is ever-present on all necessary elements.

t3 multisports heart 104.9fm

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TRADE PRESENTERSDESIGN

Speaking directly to trade clients gives you the opportunity to put your product into the marketplace with the right people. Our high-end design and brand strategy experience will give your presenter the edge it needs.

the bicycle company aqua air sab

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

EVENT COLLATERALDESIGN

We design all elements for event collateral. We investigate the venues and book the entertainment. We cover the lot, from concept to closing time.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

EVENT AWARDSDESIGN

Awards sponsored by brands have two jobs, reinforce the correct brand image and sufficiently reward those who are receiving it. This requires intelligent, strategic thinking and exceptional conceptual and design skills.

branded cheques

embroidered blazers certificates

trophies

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STARTING AN ACTIVATIONACTIVATIONS

Activations start with research, which gives rise to a unique insight and a clear strategy. This is how we developed the SAB Draught Ritual, a concept that gave rise to a whole new era in draught beer serving.

The Art of e Pour.The Art of e Carry.

The Art of e Serve.

The Moment of Truu.

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EDUCATIONACTIVATIONS

Education is the best way to make sure your activation is meaningful and worthwhile. Education doesn’t have to be boring; our brand of ‘edutainment’ is conceptual, enjoyable and memorable. This is how we ensured barmen across the country were recognising our strategy for SAB draught beer, and carrying it out.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

TRADEACTIVATIONS

Trade communication is an important part of any activation. Rewarding those responsible for activating your brand in the marketplace is equally important. We created a national league for SAB draught barmen that ensured standards were kept high.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

EVENTSACTIVATIONS

An event allows your brand’s personality to come alive and gives consumers the chance to interact with it in a tangible way. We create events that solidify your brand’s personality and reinforce its message.

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

- Brand strategy

- Media planning & buying

- TV (concept, scriptwriting & art direction)

- Print (concept, design & copy)

- Outdoor (concept, design & copy)

- Radio (copy, production)

- Online (concept, design & copy)

- Promotions (planning & execution)

- Activations (planning & execution)

- Innovations (planning & execution)

- Direct marketing (concept, design & copy)

- Marketing & digital strategy

- Content & social media strategy

- Email marketing strategy

- Digital media strategy & planning

- Project management, coordination & implementation

- Client service & relationship management

- Copywriting & content provision

- User experience strategy & planning

- Web design

- Website maintenance

- Brand strategy

- Concept

- Illustration

- Stationery CI

- Digital

- Print

- Production

ADVERTISING DIGITAL

BRAND EXPERIENCEWHAT WE OFFER

CARS: Mercedes Benz, Hyundai, Daihatsu, Smart, MG Sports

CAR ACCESSORIES: Mercedes Benz Servicing, Gabriel Shocks, Goodyear Tyres

ALCOHOL: Smirnoff Vodka, Bacardi, Abbot Ale, Green King, SAB Draught

NON-ALCOHOLIC: Coca-Cola, Nescafé, Stream Vitamin Water

APPAREL: Markham, Craft Cycling Apparel, Triumph Underwear, Ray-Ban

FOOD: Nando’s, ProNutro, Nature’s Source Muesli, Golden Grahams Cereal.

ENTERTAINMENT: Musica, HEART 104.9FM Radio, Cavendish Square

SKIN CARE: Vaseline Intensive Care - Global Campaign, Clearasil

AIRLINES: Cathay Pacific, 1Time Airline

PHARMACEUTICALS: Strepsils, Nurofen

FINANCIAL: TD Waterhouse UK, Capital One Credit Cards UK

SPORTS: Trek Bikes, Bontrager, T3 Multisports, Canterbury

DESIGN

ACTIVATIONS

This is the intellectual property of The Greenhouse. All intellectual property belonging to The Greenhouse is confidential and may not be distributed or used without their consent.

If there is anything else you require please call us on: 021 447 5659Or go online and see more case studies at: www.the-greenhouse.co.za

Email Darren McKay at: darren@the-greenhouse.co.za

THANK YOU