Bamboo Labs - Digital Advertising Agency Credentials 2017
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Transcript of Bamboo Labs - Digital Advertising Agency Credentials 2017
BAMBOO LABS
Digital Advertising Agency
THE TEAM _
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SINCE 2014 We are a team made up of different cultural backgrounds, ages, nationalities, which translates into our ability to communicate in 5 languages. Our campaigns run in APAC region as well as abroad, although
of main focus is on Thailand.
JapanGermany/Syria
CzechRepublic
Thailand
ChinaUnitedStates
HOW WE WORK _
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We create a story
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We turn the story into content
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We distribute the content via digital channels
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We distribute the content via digital channels
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Web design & e-commerce
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Digital media - advertising
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Digital media - advertising
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Artworks & Photography
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Video production
Case Studies _
BELLE’S ROOM
Brief: To create a highly visual, conceptual website reflecting the two personalities of a high end cocktail bar
BELLE’S ROOM BRANDING
Services used: Concept creation. Casting. Photography. Web Design.
MARIE ANTOINETTE - 7 DEADLY SINS
What was originally briefed as a website project turned into branding task. The brand was established, and the branding became basis for digital communication: a website, Social Media posts, posters, leaflets...
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Gluttony
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Gluttony
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Pride
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Pride
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Sloth
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Sloth
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MARIE ANTOINETTE - 7 DEADLY SINS
THE BLACK LIGHT RUN Brief: sales.
THE BLACK LIGHT RUN
Services used: Social Media Management. Content Marketing. Social Media Advertising
BLACK LIGHT RUN
The content was provided by the client, claimed to be in large amount, sufficient and creative. In reality we have received photos – coverage of events provided by the US franchise that included all races except Asians.
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Step 1: Brand awareness
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Step 2: engagement
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Step 2: engagement
691,909Reach|7,032Likes|260,370views
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Step 3: direct sales
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Advertising vs. conversions
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Advertising vs. conversions
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Facebook Campaign Reach and Entry of the Event
TotalEntry
Δ:29,408□:46,876
Δ:21,712
◊:512,896□:230,593 □:63,665
Δ = The Reach of Post Engagement Campaign □ = The Reach of Link Click Campaign ◊ = The Video Views
◊:42,896□:23,593
DENTISTE’
Brief: To increase brand awareness and engagement within its online community with the aim of turning fans to consumers
DENTISTE’
Services used: Social Media Management, Content Marketing, Social Media Advertising
DENTISTE’
DENTISTE' is a global leader in premium oral care solutions with its products spreading across 20 countries in 6 continents.
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FACEBOOK MANAGEMENT
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FACEBOOK MANAGEMENT
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FACEBOOK MANAGEMENT
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FACEBOOK MANAGEMENT
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FACEBOOK MANAGEMENT
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FACEBOOK MANAGEMENT
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FACEBOOK MANAGEMENT
CRAFT
Brief: To build and engage an audience interested in craft beer, with the aim of to turning fans into consumers
CRAFT
Services used: Social Media Management. Content Marketing. Social Media Advertising
CRAFT
When we were approached by Craft, they were a small, newly established, pop up craft beer bar with one location. We were tasked with growing both a local and curious market, along with a more knowledgeable expat market. To achieve this we set about establishing and managing three social platforms: Facebook, Instagram and Twitter. We used all three platforms to create a strong sense of brand, build a strong presence and educate a rapidly growing fan base in the craft beer movement. The challenge was to justify the high price point of the craft beers on offer and to encourage curious fans to visit the establishment to sample the beers. This project was a huge success, which allowed our client to open up a further two venues within Thailand and spawned the birth of a number of competing craft beer bars.
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CRAFT
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CRAFT
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CRAFT
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CRAFT
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CRAFT
Other content examples Social Media content
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St. Valentine’s Day idea
Doubletapontheimagetoseethecompletefunc3onalityon
Instagram.
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St. Valentine’s Day idea
Doubletapontheimagetoseethecompletefunc3onalityon
Instagram.
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Mango Tree IG account
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Jagermeister
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Jagermeister
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Gornergrat Bahn, Switzerland
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Gornergrat Bahn, Switzerland
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Gornergrat Bahn, Switzerland
Other creative examples
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Facebook/Pinterest Covers and visuals
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Facebook/Pinterest Covers and visuals
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Facebook/Pinterest Covers and visuals
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Facebook/Pinterest Covers and visuals
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Facebook/Pinterest Covers and visuals
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Facebook/Pinterest Covers and visuals
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Facebook/Pinterest Covers and visuals
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Facebook/Pinterest Covers and visuals