CREDENTIALS

Digital Marketing & Social Media in China

Who are we ?

Case studies

Digital Marketing & Social Media in China

DIGITAL

MEDIA is as essential as

traditional advertising

in Europe

CONSUMER habits

Want to share, show off with their

friends on social platforms

Chinese seek for unique brand experiences

that will help them define their identity and

belongings to social groups

Strong willingness to

interact with brands

instantaneously

Always want to keep it simple,

instantaneous and fun

Different

preferred over

COMPUTER

Stratospheric

growth over the

past few years to

reach 557 mobile

users in Feb. 2015

MOBILE

Specific influential SOCIAL MEDIA

platforms on

the Chinese market

WeChat

Most powerful

social media tool

for your brand in

2015

468 million users at

the end of Q3 2014

Everything is possible on

WeChat, chat, play, shop,

get advice, locate

yourself…

Adjust your WeChat official page design and parameters as you wish

Build your own website linked to WeChat where you will be able

to organise online activities : games, promotions, competitions,

surveys, one-on-one coaching…

Create & manage your own content on your WeChat official account

Build your own store on WeChat, use WeChat e-commerce services

Weibo

Build your unique

homepage brand

on Weibo

Most powerful microblog

platform in China –

microblog is the

translation of Weibo 微博

in Chinese More than

400 million users

in 2015

activities are

key to success

O2O

Largest C2C platform

800 M users in 2014

Daily turnover : 120 M RMB

Largest B2C platform

> 100 K premium brands

11-11 festival in 2014 : 50 billion yuan sales rev.

Online supermarket

90 M. users in 2014

Delivery in SH < 2 hours , in 8 other cities < 1 day

Online supermarket

96.6 M users in 2014

Yihaodian’s main competitor

Domestic appliance market

Local + imported quality products

1400 stores, 94 distribution centres, 4000 service outlets

Who are we ?

ARE

SPRINGBOARD

interact with your TARGET

YOUR

YOU

WE ARE...

A HUMAN SIZE AGENCY FULLY DEDICATED TO OUR CLIENTS IN THE RETAIL, LUXURY, F&B SECTORS

CREATIVE SOCIAL MEDIA MARKETERS WHO LISTEN, UNDERSTAND AND DIFFUSE THE STORY OF YOUR BRAND AMONG YOUR CHINESE AUDIENCE

CHINESE, EUROPEAN BUSINESSMEN WHO WANT TO MAKE BRIDGES BETWEEN OUR TWO CONTINENTS AND EXPAND YOUR BUSINESS IN CHINA

Case studies

COMPANY PROFILE

Chinese B to C e-commerce platform set up in 2008 by Gang Yu (于刚博士) and Junling Liu

Walmart biggest shareholder in 2015

Over 10 000 employees in China

More than 15 billion sales turnover in 2013

More than 350 000 diferent products sold on Yihaodian

CHALLENGE

Strengthen Yihaodian’s presence in a highly competitive e-commerce market

in China and improve interaction with Yihaodian’s target audience during the

nationwide famous Single’s day festival – 双十一 through an eye-catching

activity

SOLUTION

‘Strip it off !’ Find your partner with Yihaodian !

Mobile website production

Connect to Yihaodian special Single Day’s WeChat game platform, enter the

name of your secret lover, and share it on WeChat moments. Once your secret

lover clicks on the link you shared, both of you win cheeky prizes…

RESULTS

Good coordination with offline ongoing activities aimed at redirecting

people to both Yihaodian’s website and its official WeChat account

Efficient advertising in public spaces back-up &

COMPANY PROFILE

Founded in 1930 in Kentucky

World’s second largest restaurant

chain after Mcdonald’s

In China since 1987

First westerner fast-food company in

terms of sales volume

Adapted menus to local market

CHALLENGE

Improve interaction between KFC and young dynamic Chinese during the New Year

using social media

Promote winter season KFC products

SOLUTION SOLUTION

Let Chinese imagine and organize their New Year dream parties on a tailor-made

HTML 5 WeChat platform

People who recruited most guests for their special party on WeChat had the

chance to live their dream in KFC restaurants in 4 cities : Shanghai, Beijing, Guangzhou, Shenzhen + win additional prizes. Famous stars were also invited to

the parties

Partnership with famous TV channel Shanghai Xingshang (上海星尚频道) to

promote the event

KFC Offline event in Shanghai

O2O synchronisation

SOLUTION

RESULTS

COMPANY PROFILE

350 years history

Top 100 industrial groups worldwide

190 000 employees in 64 countries

12 research centers

EXPERTISE

Innovative materials such as flat glass

Construction materials

Jars and glass bottles packaging

Building materials distribution

CHALLENGE

In a context of the 350 years anniversary of Saint-Gobain, the French at-the-

cutting-edge-of-innovation glass-making company decided to significantly raise

its awareness among its target audience in China through social media.

SOLUTION

Create a snowball effect through an internal campaign among

Saint-Gobain community (employees, clients, providers)

Increase awareness with an external campaign among

Saint-Gobain’s target audience

HIGH VALUE CONTENT

3D animation production of 7 videos featuring Saint-

Gobain super hero

ONE-SHOT CAMPAIGN

One-month campaign on WeChat featuring Saint-

Gobain super hero, created for the anniversary

+ Weibo, Youku, Tencent Video

INTERACTIVITY

WeChat game related to the 7 videos

VALUABLE INCENTIVE

A luxury trip to Paris + 10 invitations to a state-of-the art ceremony in Shanghai

with Saint-Gobain worldwide CEO, Monsieur Pierre de

Chalendard

SOLUTION

Saint-Gobain super hero stories

3D animation production

SOLUTION

Saint-Gobain game

Mobile website production

RESULTS

COMPANY PROFILE

Founded in 2012 in Tuscany, Italy

Cosmetics brand which produces

high quality skin care and body

care products

Growing sales in the Chinese market

with significant sales peak during

Chinese New Year and Single’s day

festival

CHALLENGE

Improve Lo Stile di Vita’s Brand Awareness in China and increase actual sales

SOLUTION

Taobao 淘宝 Lo Stile di Vita store opening and daily maintenance

Carefully planned online activities on Chinese e-commerce platforms especially during

Chinese New Year and Chinese Single’s day

WeChat and Weibo accounts setting up and responsive community management on

social platforms

Lo Stile di Vita’s Chinese New Year activity on Taobao

Tao Bao Lo Stile di Vita special store

SOLUTION

RESULTS RESULTS

Uncle Ad

Other

references

Uncle Advertising is a full service agency providing creative advertising solutions, digital

marketing and social connectivity strategies. We provide creative solutions which build

brands and businesses in China. We help brands listen, understand and engage in

conversations in Chinese social media: Weibo and WeChat.

For more information, please visit our Linkedin company page Uncle Advertising (Scan

our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at

elsa.bouillot@uncle-ad.com