THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A...
Transcript of THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A...
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THE FUTURE OF SUSTAINABLE MOBILITY. LEADING (E)-MOBILITY INTO A NEW ERA.
Manuel Sattig, BMW i
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THE FUTURE OF MOBILITY.
Customer Expectations Changing values
Politics and Regulations CO2 - and fleet regulations,
Restrictions on imports
Economics Shortage of resources, increase in the price of fossil fuels
Culture Sustainable mobility as part of a modern urban lifestyle;
assumption of social responsibility
Environment Climate change and the subsequent effects
Urbanisation By 2030, over 60 % of world population
will live in cities
DRIVING FACTORS
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The BMW Group is the world’s leading provider
of premium products and premium services for
individual mobility.
THE BMW GROUP STRATEGY.
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Number ONE
Growth
Shaping the future
Profitability
Access to new technologies/ customers
BMW GROUP
Generate growth Shaping the future
New target groups.
New products and services.
Technologies/customers
Pioneering technologies and design.
Visionary services.
New sales concepts.
Sharpen BMW image as sustainable and innovative brand.
Differentiation from competition.
Futureproofproduct portfolio.
STRATEGIC OBJECTIVES OF BMW i AS DERIVED FROM THE CORPORATE STRATEGY NUMBER ONE.
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BMW i A SUSTAINABLE MOBILITY PORTFOLIO COVERS CAR USER AND NON CAR USER, FOCUSING ON URBAN MOBILITY.
Car-enabled
Mobility
BMW and MINI
Drivers
Automobile User
Mobile User
Car-related
Mobility
Car-independent
Mobility
Connected
Drive
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DRIVENOW.
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Evolution
Efficient combustion engines Innovative technologies
Revolution
Alternative drive trains Mobility services
FURTHER REDUCTION OF CO2-EMISSIONS THROUGH A STRATEGY INVOLVING BOTH EVOLUTION AND REVOLUTION.
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BMW i BORN ELECTRIC - A HOLISTIC APPROACH WHERE SUSTAINABILITY DEFINES THE PRODUCT LIFE CYCLE.
BORN ELECTRIC
BMW i vehicles
Innovative key-technologies:
CFRP & electric motor Visionary design language
Connectivity
360 Electric
New sub-brand
Customer related
e-mobility services
New sales models
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MINI E (2009-2012) BMW ActiveE (2011-2014)
16 million kilometers
~600 vehicles
5 million kilometers
~1.000 vehicles
BMW i3 and BMW i8
BMW i is more than just an electric car.
BMW i offers 360° ELECTRIC.
BMW i delivers joy of driving.
Adequate vehicle.
High interest of purchase.
Joy of driving and one-pedal-feeling.
High satisfaction of mobility needs.
Range was rarely the limiting factor.
Most users charge 2-3 times per week and
charging events decreased during usage.
OVER 21 MILLION ELECTRIC KILOMETERS WITH REAL USERS OF THE MINI E AND BMW ActiveE LEADING UP TO BMW i.
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THE BMW i3 CONCEPT – THE MEGACITY VEHICLE
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THE BMW i8 CONCEPT – THE MOST PROGRESSIVE SPORTSCAR.
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PURPOSE-BUILT DESIGN – THE LIFEDRIVE CONCEPT.
Execution of overall vehicle concept according to Life/ Drive principle
– Easy to create variants.
– Weight reduction through lightweight design.
– Specific structure to house the battery.
Energy storage system in underfloor section
– Low centre of gravity - good rollover resistance.
– Crash-protected area.
THE LIFE DRIVE ARCHITECTURE ALLOWS AN IDEAL INTEGRATION OF THE ELECTRIC DRIVETRAIN.
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NEW PRODUCTION CONCEPT. In
tern
al
supp
ly
Din
golfi
ng
BM
W P
lant
Lei
pzig
Ext
erna
l su
pply
Purchased items
Press shop Paint shop Body shop Assembly
Drive module CFR parts Plastic cladding exterior
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– 70% water – 50% energy 100%
renewable energy
PRODUCTION OF BMW i MODELS IN LEIPZIG IS SETTING BENCHMARKS IN THE AUTOMOTIVE INDUSTRY.
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FLEXIBLE MOBILITY
A new mobile lifestyle
PUBLIC CHARGING
On the road
HOME CHARGING
“Convenient charging at home”
ASSISTANCE SERVICES
Provide Assurance
BMW i WILL PROVIDE FLEXIBLE MOBILITY.
HOME CHARGING
Convenient charging at home
360° ELECTRIC.
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BMW GROUP TECH OFFICE USA - HOME ENERGY STORAGE SYSTEM.
Research project:
– B2U evaluation
– Residential application (30 kWh)
– Building peak shaving
– Solar photovoltaic firming
– Support EV charging (direct DC charging)
INVESTIGATION ON HOW
STATIONARY STORAGE
CAN SUPPORT E-MOBILITY
ECOSYSTEM AT HOME.
– Uninterruptable power
– Grid services
– Integration of stationary
storage into a Smart Home
environment
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E-MOBILITY IS FAR MORE THAN JUST ZERO EMISSION.
Sustainable.
Efficient and without
concession.
Indispensable.
Simple and flexible.
Alters the driving experience.
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THANK YOU VERY MUCH.