The Future of Location Based Advertising
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The Future of Location Based Advertising Bernard Leong Co-Founder & CTO 1
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Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Transcript of The Future of Location Based Advertising
The Future of Location Based Advertising
Bernard LeongCo-Founder & CTO
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“The three most important things in buying a home:Location, Location & Location”
- Unknown2
Mobility endows the user to discover, interact and engage with the environment around them.
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700M Users
155M Tweets/Day 3M Check-ins/Day
180M Users 10M Users
3B Shares / Day
How effective has been the consumer engagements with known platforms?
Social Interactions escalate, amplify & distribute virally and in real-time.
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Mobility extends the engagement of social interactions into location based services
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Fusion of Online and Offline worlds with Local Video, Image and Augmented Reality services
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Social E-Commerce on the Rise from Deals to Point of Sales transactions using mobility and
technology via NFC7
How are the current results with location based services with respect to e-commerce?
US$3M / Dayin Mobile Payments
83M subscribers16M bought Groupon
(19% conversion)
While it is booming in US, the payment options are very limited in Asia as a whole and deals are only
useful for customer acquistion.
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Mobile Marketing & Location Based Services
Global Brands
# of companies
Mar
ketin
g b
udge
t ($
)
Mid size companies with country-wide ops
Small Medium Businesses + Mom-Pop Shops
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Global Brands
# of companies
Mar
ketin
g b
udge
t ($
)
Mid size companies with country-wide ops
Small Medium Businesses + Mom-Pop Shops
Mobile Advertising Networks vs Marketing Budgets
Why?
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Listings on Printed MediaS$10K Annual Subscription Electronic Banner
~S$15-20K per month
Short Messaging ServicesS$0.15 per SMS
Note: 7 out of 10 consumers treat
SMS marketing as spam in SG
Challenges from Small & Medium Businesses
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Challenges from Small & Medium Businesses
Challenges from Small & Medium Businesses
• Bridging the technology gap for the small and medium businesses that are left behind.
• Understand their costs and the ROI.
• Distribute the messages across different channels.
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Electronic Banner Printed Media SMS Chalkboard
S$300
Ave
rage
Cost
of M
arke
ting
per
day
S$100
S$32
S$0.99
Types of Media
Can we overcome the challenge of costs low & affordable for SMEs?
1. Simple & Self-served model.2. Integrated with social media & basic analytics.3. Distribution via 3rd party apps using a pull & not push.
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Inside Games Inside Applications
On Mobile Phones
You can also access via browsers on smartphones (iPhone, Android & Blackberry) using
m.yourchalkboard.com
SG Malls SG Events
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Global Statistics23,585,714
Impressions
6.42%Click-Thru Rate
5,417,201API Calls
347,911Clicks
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~1-2% Click Thru Rateper location
37 Local Retailers
100K impressions per location
Largest Volume Area:MRT Stations & Markets
Nearby
A Campaign to help small retailers ... 18
The Future is...
SOLOCSocialize + Localize + Commercialize
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Contact Me via bleongcw via Twitter or (at) yourchalkboard.com
Thank You & Watch this Space!
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